1

2

3

4 5

1

2

4 5

5

6

6

6

1 .1

1

2

4 4 5

3.1

1 .1

1

1

1

2

2

2

2

3

3.1

3.1

4

4

4

5

5

5 5 6

3

1 .1

1

1

1 .1

2

2

2

3.1

3

3

4

4

5

5

5

1 .1

1

1

2

3

3

4

5

5 4

1

1

1 1

2 2

2

3.1

3.1

3

4

4

4 4

4

5

5

5

5

5

6

6

1

1

1

1

2

2

3

3

4

4

4

6

5

6

1 .1

1

1 .1 1 .1

2

2

2

2

3

3.1

3.1

4

4

4

6

5

5

5

5

Seating

Bed

TV/

Computer

Wall

Photos

Decorations Wall

Clock

Storage

Least

Occurring

Most

Occurring

2

4

6

8

10

12

14

16

18

20

24

28

• Multiuse

• Elders sleep

in living

room

• Cheap

• Flexible

• Don’t expect

many guests

• Cheap

• Living as

entertainment

• Family room

• Socially

visible

• Multiuse

• Doubles as

study for kids

• Play for kids

and adults

• Family

achievem

ents

• Showoff

• Socially

visible

• First

impression

• Family

• Guests

• Entry/Exit

room

Out of 27 Living observed which are the most occurring observations?

And Why?

1 2 3 4 5 6 1 .1

Seating

Sofa/Chairs

Showcase

3.1

• Entry/Exit

room

• Get ready

• Family time

Least

Count

Most

Count

2

4

6

8

10

12

14

16

18

20

24

28

Visible

(Socially)

Showoff Study

for

Kids

Guests

Neighbors

First

impression

Multiuse Cheap Entertain

ment

Family

room

Get ready Entry

Exit

room

Play

For

Adults

40

Out of 27 Living observed which reasons seem to account for the most?

48

1 .1 2

4

4

6

6

7

7.1

8

9

10

14

11

1 .1

1 .1

2

2 3.1

1

4

4

4

4

5

5

5

6

6

7

7.1

8

8

9

9

9

10

11

11

12

12

13

1 .2

1 .1

1 .1

1 .1

2

3.1

3.1

3.1

4

4

5

5

6

6

6

6

1

8

9

10

10

10

11

13

13

14

2

2

1 .2

1

2

3

4

5

6

7

8

9

Least

Occurring

Most

Occurring

Seating

Bed/

Dining

TV/

Computer

Seating

Sofa/Chairs Showcase

Breakfast/

Snacks

Lunch/

Dinner

Family

Chatting

Balcony/

Porch

Swing Garden/

Green

Wash/

Dry

AC/

Cooler

Pooja Sleeping

1 /

1 .2 1 .1 2 3.1 4 5 6

7/

7.1 8 9 10 11 12 13

• Multiuse

• Elders sleep

in living

room

• Dining for

family

• Expect

guests

• Family

Seating

• Living as

entertainment

• Family room

• Socially

visible

• Showoff

• In front of TV

• Eating as

family

gathering

• Living as

family

space

• Connection

with

neighbors

• Relaxation

• Studies

• Approach

• Approach

• Showoff

• First

impression

• Utility

Space

• Family room

• Relaxation

• Comfortable

• More time

spent

• Multiuse

• Elders

sleep in

living

room

• Entry/

Exit

room

• First

impress

ion

And Why?

Out of 6 aspirational livings which attributes are most asked for?

Least

Count

Most

Count

2

4

6

8

10

12

14

16

18

20

24

28

Out of 6 aspirational livings which reasons seem to account for the most?

Visible

(Socially)

Showoff Relax

Comfort

Connect

Neighbors

First

impression

Multiuse/

Elders

Sleeping/

Dining for

family

Guests

Exclusive

Entertain

ment +

Dinning

Family

room

Utility Entry

Exit

room

Play

For

Children

Approach

Typical Activity Network diagram for Living & Gaps

Lobby/

Entrance

Seating/

Guests/

Chatting

Watching

TV

Eating Sleeping/

Elderly

Getting

Ready

Entertaining Guests

Family Chatting

Sorting

Showcasing Items

General Storage

Pooja

Dressing Up

Wearing Shoes

From

Outside

To Work

Home business requires certain

frontage for clients and working

space. Often these spaces are

inadequate and makeshift.

Hence it takes time for the

businesses to set up and wind

down.

1

Due to lack of formal lobby

space, most of the activities are

done either outside the house

or in makeshift verandahs.

TV is the prime focus of the

living room. This often causes

conflict between entertaining

guests and family members

watching TV programs

2 Housewives kitchen activities are

planned around watching TV &

certain activities are planned

according to the TV schedule

Due to lack of kitchen infrastructure

in the living most users have to use

makeshift & portable appliances.

The back and forth movement from

the kitchen to living also consumes

lot of time & breaks the flow

4

1

3

All members don’t eat at one

time and they prefer to eat

while watching TV

programs.

This activity conflicts the

flow of serving & eating

Inadequate space for getting

dressed + no privacy in

living room for dressing up

and performing pooja

5

6

Storing/

Showcase

Kitchen

Preparation

To

Kitchen

Cutting

Mixing

Chatting

Drinking Tea

Eating Dinner

Sleeping

Footware Storage

General Storage

Plants

Home

Business

Working space

Customers waiting

Storage

2-Wheeler Parking

2

3

5

4

6

7

Elderly members prefer to

sleep in the living, in spite of

having their own rooms.

This is in direct conflict with

the other activities like

watching TV or entertaining

guests

7

Living

Family

Living

Business

Low Income

High Income

Mr. Chane

Mrs. Adambhai

Mrs. Bhagwanji

Mrs. Nandeshwar

Mrs. Govardhanbai

Mrs. Mohbe

Mr. Temburne

Mrs. Dhurve

Mr. Nehwal

Mrs. Burewar

Mrs. Tohare

Mrs. Vithalbhai

Mrs. Gopalbhai

Mrs. Pravinbhai

Mrs. Jayantibhai

Mrs. Dineshbhai

Mrs. Panchat Mrs. Patel

Mrs. Halwe

Mrs. Solkar

Mrs. Tadavi

Mrs. Mundware

Mrs. Rajgor

Mrs. More

Exception case where

low-income user uses

living room for business

Groupings of kitchens vis-à-vis cooking type & user type in a 2x2 matrix

Living

Guests

Mrs. Zade

Mrs. Shaikh

Mrs. Rajput

GAP High-income users do

not use their living room

for business

GAP Low-income users do

not expect to use living

room to entertain guests

Low-income users use

living as multipurpose

room (TV, Sleeping,

family, etc.). There is little

or no room for guests.

Mid-income users use living as

multipurpose room (TV, Sleeping,

family, etc.), but few users have moved

towards making room for guests

High-income users

use living mainly for

family and guests.

They have

showcases and TV

units

Overall Living Priorities:

- Big Multipurpose Room

- Primary use is for Family gathering. Should have

seating that doubles up as sleeping

- Secondary use if for entertainment (TV). Viewing

should be flexible

- Tertiary use is for guests. Should have flexible

seating (non-permanent. Dismantled when the

guests are gone)

- Should have storage and display facility for TV

and/or family achievements

- TV should be viewable from kitchen so that the

living does not need to be converted to one

- TV should be viewable while eating

- Easy to clean (low maintenance)

- Should look good (socially upward)

- Living should have a porch area that can serve

different purposes (interaction with neighbors,

relaxation on swing, client’s waiting for business,

foot ware storage, etc.)

- The approach to the living from outside should

be pleasing (garden, plantation, etc.)

- Entry door needs to be exclusive and decorated

(personalized)

Low-income User’s Priorities:

- Multipurpose room

- Flexibility of space with loose or folding

furniture

- Convertibility of space from family to TV to

business to guests

- Enough storage

- Easy to clean

High-income User’s Priorities:

- Multipurpose room but compartmentalized

into family on one-side and entertainment +

guests on other.

- Both the kitchen and eating areas need

direct view of the TV

- Separate seating for guests & family (can

have bed)

- Need showcase to display items of value and

pride

Minimum Size as per SRA:

- 135 Sqft (10 x 13.5 ft) – Multipurpose room

- Min. width = 8 ft

Extreme Clients Mid Clients Extreme Clients

- Full-time Working couples + Older

Children

- Very poor

- Both spend most time working

- Don’t expect guests

- One member works, part-time

working housewife + Children

- Average income

- Wife spends some time home

- Expect few guests

- Elderly and fulltime housewives

- Above Average income

- Wife spends most time home

- Expect guests

- Elderly spend most time in living

- Multipurpose room

- Flexible space with loose or folding

furniture

- Convertible space from family +

entertainment

- Convertible space for guests +

Business

- Enough storage that will not be

visible + Pooja space

- Built in Dresser to get ready

- Min. area = 135 sqft.

- Min. length (one side) = 8 ft.

- Min. Height = 9 ft.

- Multipurpose room with option to

divide

- Family, Dining and TV in same area

- General storage needed but

Showcase not necessary

- Guest area need flexible seating

that can double up as sleeping for

family

- Min. area = 150 sqft.

- Min. length (one side) = 8 ft.

- Min. Height = 9 ft.

- Multipurpose room with option to

divide

- Family + Dining area separate

- Guest area to be formal with sofa

and chairs. TV needed here

- Guest area to have showcase +

storage

- TV viewable from kitchen & dining

- Bed + seating near TV

- Min. area = 170 sqft.

- Min. length (one side) = 8 ft.

- Min. Height = 9 ft.

COMMON MUST HAVEs FOR ALL CLIENTS:

- Large Multipurpose Room

- Family Seating (with at least one bed)

- Entertainment (TV, Computer, DVD etc.)

- Approach experience and personalized entry doors

- Porch or lobby before entry into the living