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FREE COPY INSIDE Power in the products Science, innovation, and results propel 4Life ® products to the forefront page 4 Transfer factors in the news Total Health magazine reports, “... thousands of scientific studies have explored the effectiveness of… transfer factors.” page 2 Volume 1.3 • 13.07 • ©Sound Concepts 2013 page 3 Lives filled with happiness “We are now debt- free and have recently bought two acres to build our dream home.” PROSPERITY FaCtor W hile investigating ideas for potential nutritional supplements, 4Life Founder and CEO David Lisonbee unearthed an obscure reference to a patent for something called transfer factor. Over 40 years earlier, Dr. H. Sherwood Lawrence, a distinguished immunologist at New York University, had determined that an immune response could be transferred from a donor to a recipient through a white blood cell extract. He concluded that the extract must contain a “factor” capable of transferring the donor’s immunity information to the recipient. Consequently, he named the substance transfer factor. Transfer factors are a class of messenger molecules that transfer important information to immune cells throughout the body. Lisonbee says that transfer factors help immune cells to recognize potential threats, correctly respond to these threats, and remember them the next time they appear. How do transfer factors work? If you’ve never heard of transfer factors before, it’s perfectly natural to wonder how they work. 4Life Research Scientist Shane Lefler explains it this way. Nature has perfected a way to protect its young from outside threats. A mother passes on vital immune knowledge (gathered from her own experience) to her newborn in the first critical days of life. Mammals pass on this information through the mother’s first milk—called colostrum—while other animals pass it through the egg yolk. Transfer factors are important components of this immune system education. The perfect product Over the next several years, 4Life sought to further the scope of the benefits of transfer factors with new innovations. For instance, 4Life Transfer Factor ® Tri- Factor ® Formula is a synergistic blend of Transfer Factor E-XF™, transfer factors from both cow colostrum and chicken egg yolk, and NanoFactor ® extract, a patented source of low- weight molecules that complement transfer factors by providing improved coordination to the body’s immune system. Chief Scientific Officer Calvin McCausland, PhD says that Tri-Factor Formula has truly pushed the envelope, not only for 4Life’s new products, but also for the entire immune system support market. “We’re continually working to produce the perfect immune system support product. We think Tri- Factor Formula has put us closer to it.” 4Life means feeling good Using 4Life products offers multiple advantages. Foremost, of course, is supporting immune system function that translates to additional benefits. If your immune system is impaired by environmental hazards, poor diet, a high-stress lifestyle and insufficient sleep, it can’t do its job, explains Dr. McCausland. Poor physical performance, low energy, and compromised health—all results of weak immunity—affect all areas of life. “However, if your immune system is balanced and functioning properly, you simply have the mental and physical energy to accomplish the things— big and small—to make your life successful.” Immune System Support for a Vibrant Life Science, success, and service at the heart of the company *4B001* 4B001 These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Test results obtained from an independent NK cell study conducted by Dr. Anatoli Vorobiev, head of Immunology, of the Russian Academy of Medical Science. The blind study tested 4Life Transfer Factor E-XF (the primary ingredient in 4Life Transfer Factor Tri-Factor Formula). Immune cell response without 4Life Transfer Factor (baseline value) 4Life Transfer Factor ® Tri-Factor ® Formula Increases Immune NK Cell Effectiveness Increase in Natural Killer (NK) Cell Activity 437 % 283% Immune cells educated with 4Life ® Transfer Factor Plus ® Tri-Factor ® Formula Immune cells educated with 4Life Transfer Factor ® Tri-Factor ® Formula WITHOUT 4LIFE TRANSFER FACTOR WITH 4LIFE TRANSFER FACTOR *Indicates the percentage increase above the baseline value * * RPEVIEW ONLINE PREVIEW O E RPEVIEW ONLINE PREVIEW INE RPEVIEW ONLINE PREVIE NLINE RPEVIEW ONLINE PRE ONLINE RPEVIEW ONLINE PR W ONLINE RPEVIEW ONLINE P

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Page 1: Lives filled PREIVEW in the news INSIDE COPY Total Health ...4lifetools.soundconcepts.com/images/4lifetools/preview/4b001_prv.pdf · how they work. 4Life Research ... Direct Selling

FREECOPY

INSI

DE Power

in the products Science, innovation, and results propel 4Life® products to the forefront

page 4

Transfer factors in the news Total Health magazine reports, “... thousands of scientific studies have explored the effectiveness of… transfer factors.”

page 2

Volume 1.3 • 13.07 • ©Sound Concepts 2013

page 3

Lives filled with happiness “We are now debt-free and have recently bought two acres to build our dream home.”

ProsPerity FaCtor

While investigating ideas for potential nutritional supplements, 4Life Founder

and CEO David Lisonbee unearthed an obscure reference to a patent for something called transfer factor. Over 40 years earlier, Dr. H. Sherwood Lawrence, a distinguished immunologist at New York University, had determined that an immune response could be transferred from a donor to a recipient through a white blood cell extract. He concluded that the extract must contain a “factor” capable of transferring the donor’s immunity information to the recipient. Consequently, he named the substance transfer factor.

Transfer factors are a class of messenger molecules that transfer important information to immune cells throughout the body. Lisonbee says that transfer factors help immune cells to recognize potential threats, correctly respond to these threats, and remember them the next time they appear.

How do transfer factors work?If you’ve never heard of transfer factors

before, it’s perfectly natural to wonder how they work. 4Life Research Scientist Shane Lefler explains it this way. Nature has perfected a way to protect its young from outside threats. A mother passes on vital immune knowledge (gathered from her own experience) to her newborn in the first critical days of life. Mammals pass on this information through the mother’s first milk—called colostrum—while other animals pass it through the egg yolk. Transfer factors are important components of this immune system education.

The perfect productOver the next several years, 4Life sought to further the scope of the benefits of transfer factors with new innovations.

For instance, 4Life Transfer Factor® Tri-Factor® Formula is a synergistic blend of Transfer Factor E-XF™, transfer factors from both cow colostrum and chicken egg yolk, and NanoFactor® extract, a patented source of low-weight molecules that complement transfer factors by providing improved coordination to the body’s immune system.

Chief Scientific Officer Calvin McCausland, PhD says that Tri-Factor Formula has truly pushed the envelope, not only for 4Life’s new products, but also for the entire immune system support market. “We’re continually working to produce the perfect immune system support product. We think Tri-Factor Formula has put us closer to it.”

4Life means feeling goodUsing 4Life products offers multiple advantages. Foremost, of course, is supporting immune system function that translates to additional benefits.

If your immune system is impaired by environmental hazards, poor diet, a high-stress lifestyle and insufficient sleep, it can’t do its job, explains Dr. McCausland. Poor physical performance, low energy, and compromised health—all results of weak immunity—affect all areas of life.

“However, if your immune system is balanced and functioning properly, you simply have the mental and physical energy to accomplish the things—big and small—to make your life successful.”

Immune System Support for a Vibrant LifeScience, success, and service at the heart of the company

*4B001*4B001

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Test results obtained from an independent NK cell study conducted by Dr. Anatoli Vorobiev, head of Immunology, of the Russian Academy of Medical Science. The blind study tested 4Life Transfer Factor E-XF™ (the primary ingredient in 4Life Transfer Factor Tri-Factor Formula).

Immune cell response without 4Life Transfer Factor(baseline value)

4Life Transfer Factor® Tri-Factor® FormulaIncreases Immune NK Cell Effectiveness

Incre

ase

in Na

tura

l Kille

r (NK

) Cell

Acti

vity

437%

283%

Immune cells educated with4Life® Transfer Factor Plus® Tri-Factor® Formula

Immune cells educated with4Life Transfer Factor® Tri-Factor® Formula

WITHOUT4LIFE TRANSFER FACTOR

WITH4LIFE TRANSFER FACTOR

*Indicates the percentage increase above the baseline value

*

*

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Page 2: Lives filled PREIVEW in the news INSIDE COPY Total Health ...4lifetools.soundconcepts.com/images/4lifetools/preview/4b001_prv.pdf · how they work. 4Life Research ... Direct Selling

ProsPerity Factorpage 2

by Elaine Cabrera

With a busy family, demanding jobs, and kids in school, it can be tough to feel like we’re doing all we can to support our immune systems. Since we’ve started taking 4Life Transfer Factor® RioVida® Tri-Factor®

Formula, we’ve all experienced a great level of support for our immune systems. 4Life products have been amazing for my family’s health. Thank you, 4Life®!

by Genece Miller

I have been using 4Life products for several years. My family and I have received wonderful general well-being support. I believe the support my body received from 4Life products helped me tremendously

this past holiday season, even though it’s such a busy and stressful time of year. I love all the 4Life Transfer Factor Tri-Factor Formula products, plus 4Life Transfer Factor Cardio™.

by LaVern Rasmussen

I have been taking 4Life Transfer Factor for several years now, and I’ve been amazed at the immune system support it has provided. My wife enjoys great health and takes 4Life products, as does her elderly mother.

If I didn’t believe in the power of 4Life Transfer Factor, I guarantee you I wouldn’t bother with it. 4Life Transfer Factor is not something in addition to my life; it’s an essential part of it.

by Mellisa Dix

My two boys both go to daycare and I love the immune system support that 4Life Transfer Factor RioVida Tri-Factor Formula and 4Life Transfer Factor Chewable Tri-Factor Formula provide to help them stay

healthy. I’m grateful for products for kids that taste so good and provide great support.

by Nayda Camacho Quinteros

My whole family has been looking for a product to provide balance for our immune systems, especially during the springtime. We feel like we’ve found that product in 4Life Transfer Factor. I recommend this

product wholeheartedly to others.

by Carmen Rodríguez Stewart

I began taking 4Life Transfer Factor products about a year ago. I was particularly interested in supporting the immune defenses in my respiratory system. Within months of taking 4Life® Transfer

Factor Plus® Tri-Factor® Formula, I experienced a fantastic level of support. 4Life is health!

Healthy Headliners

In the News…

Total Health magazine“Since Lawrence’s ground-breaking work, thousands of scientific studies have explored the effectiveness of the immune system molecule, transfer factor.”

Direct Selling News“after two years of research... 4Life launched rioVida. It uses a blend of açaí berry, pomegranate, blueberry… with transfer Factor, which combines nutritional elements from cow colostrum and egg.”

Success from Home magazine“4Life research’s Health Sciences advisory Board is comprised of highly qualified medical practitioners.”

NBC TODAY show4Life Co-Founder Bianca Lisonbeeappeared during November 2007 to present a donation to the toDaY show toy drive.

First for Women magazine“National Women’s Fitness magazine reports on 4Life weight loss product.”

MLM Australia & New Zealand“transfer factor isn’t a vitamin, mineral, or herb but a molecule that forms the core of the ‘intelligence network’ within the immune system.”

From burnout to believerby Ray & Barbara Meurer Florida, USA

I was introduced to 4Life at the worst time of my life. I was in a desperate search to support my immune system, and I didn’t feel like I was getting anywhere. So my wife and I started slow with 4Life. We shared 4Life Transfer Factor with friends and family members. The results were undeniable. I

changed from a jaded skeptical burnout to a passionate believer. In less than a year, we surpassed our goal of a five-figure monthly income. Today, we are millionaires.

A new hope with 4Lifeby Dr. Herminio Nevárez & Yadira Olivo Puerto Rico

The simple thought of being able to make our dreams come true through this business awoke new hope within us. Joining 4Life has turned into a process of personal growth. We never expected that our decision to become a part of this company

would impact our lives so much, or the lives of our family and so many other families. Because of the time we have dedicated to building our business, our lives are free from debt. We’ve been able to buy new cars. We’ve been able to remodel our home. We enjoy a life of freedom. We have TIME—time to travel, time to spend with our children, time to share with our friends, and all those who have joined us in this business. 4Life is much more than a business. It’s a lifestyle.

your life is about to changeby Bonnie Taylor California, USA

There is no doubt that once you join 4Life and make a commitment to your own success... you had better hang on, because your life is about to change. And that change will be positive. I have been asked what the

4Life opportunity means to me. Well, after feeling tremendous emotion in just hearing the question, I can say it means everything. With your decision, commitment, and action, all of your dreams can become reality.

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Page 3: Lives filled PREIVEW in the news INSIDE COPY Total Health ...4lifetools.soundconcepts.com/images/4lifetools/preview/4b001_prv.pdf · how they work. 4Life Research ... Direct Selling

ProsPerity Factor page 3

David Lisonbee is the Founder and CEO of 4Life. We recently sat down with him to discuss his views on the company’s past and future, what sets it apart from competitors, its field leadership, and much more.

Q: Tell us about the genesis of 4Life. How did you begin and what were the early days like?

a: I have always been interested in health and nutrition, and as such, had been involved in the formulation of dozens of nutritional supplement products. During that time, a lot of research was pointing to the link between the immune system and a variety of conditions, so I really latched onto the notion that immune system function played a bigger role in optimal health than previously thought.

the early days were very exciting. We had a vision of the power of transfer factors and the improvement it could create in the health of people everywhere. at the same time, it certainly wasn’t all roses. Starting a business is a difficult and stressful thing. after weighing our options, we decided to create a network marketing model, and thus, we began talking to everyone about the product, inviting them to meetings to discuss the product and company.

Q: Considering today’s unstable financial climate, what’s the outlook on 4Life’s future?

a: things look terrible out there, don’t they? the good news is that the network marketing industry typically thrives in a down economy. and we have reason to be very optimistic at 4Life. Despite all the economic jitters, 2010—which was very much in the thick of recession—was our best year yet.

Q: How important are 4Life’s field leaders?

a: one thing that sets us apart is that our field leaders are true, homegrown leaders. Many companies recruit and pay heavily for lead or master distributors. We didn’t do this. We only wanted people who were sincerely attracted to the product and company. as a result, our leaders are authentic 4Life team members, not hired hands, so to speak.

Q: What else sets 4Life apart from the industry?

a: our products, of course, are probably the primary factor that distinguishes us from the competition. also, our compensation plan is one of the most generous

plans in the industry. and, our customer service pushes us to a new level.

there’s one other thing that makes us different—and that’s our passion for being the best. I think that the leaders of many companies who have become successful sort of forget what got them there. they’ve lost the drive, the passion to continue doing what got them there. they’ve lost desire to be a caring and conscientious leader. and that’s unfortunate.

Q: Service is one of the pillars upon which the company is built. Why is that?

a: Well, it stems from the initial desire to take 4Life transfer Factor® to the world. We knew that making a transfer factor product available could bring about significant benefits for people by supporting their immune systems. Naturally, that provided a lot of motivation.

But as we began to grow the company, we knew we had an obligation to reach out to individuals and communities around us and contribute as good neighbors. So, we’ve tried to give back, so to speak, throughout our history.

Q: So, after more than a decade, has it all been worth it?

a: absolutely. I remember a couple years ago, we traveled to the Dominican republic for meetings. a few of us went to visit a woman who had signed up as a distributor. We entered her humble home—it was dark inside with a rough cement floor and tattered cloth covering holes in the walls for windows. But as this woman began to speak of the benefits she and her family had seen both from using our products and from being able to start her own business, the gratitude and warmth she radiated were evident as she cried and told us that her life was changing for the better. this experience—and others like it—have humbled me and made me want to try even harder to make what we offer the best it can be.

Question&Answerwith 4Life® Founder and CEO David Lisonbee

our greatest satisfactionby Juan Rosado & Damaris Zapata Florida, USA

If you want to have a better tomorrow, make the decision to join 4Life today. Thanks to the 4Life opportunity, Damaris and I have been able to work hard and accomplish so many

dreams. One of the many dreams we’ve fulfilled is the ability to help other people. The chance to share this opportunity with others and witness their lives change has been our greatest satisfaction.

Building your futureby Dave & Gabriela Daughtrey California, USA

When I first started with 4Life, I had no doubt that I would make it to the top level. That was my vision and my goal, and I wasn’t going to settle for less. I was first introduced to 4Life Transfer Factor in 1998. The more I learned

about the product, the more fascinated I became. I had never heard of something that could educate your immune system.

4Life offers everyone the opportunity to build a real business, to build something for your future and for your family’s future. It feels fantastic to play a part in helping others accomplish both their physical and financial goals.

Lives filled with happinessby Sadik Din & Hasnimah Singapore

4Life has a vision and a clear mission. Our lives have totally changed because of this amazing company. We are now debt-free and have recently bought two acres by a beautiful river in

Malaysia to build our dream home. Our lives have been filled with so much happiness and laughter since 4Life came into our lives.

A dream home with a dream lifeby Jeff & Michelle Altgilbers Tennessee, USA

Before joining 4Life, I had a small business with several employees. I worked for ten years and enjoyed what I thought was a secure life...until my two main accounts decided to cut back and

save money. It was my first lesson in the reality of an unstable job market. I was left broke and without any income.

I heard good things about 4Life and decided this was the one for me. After months of hard work, I moved into my dream home and bought a Mercedes! I have continued to make an excellent income and have traveled the world. Because of 4Life, my life has become more than I ever thought possible.

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ProsPerity Factorpage 4

For additional copies of this newspaper, visit 4lifetools.com or call 877–584–4640.Copyright 2013 Sound Concepts. These statements have not been evaluated by the FDA. These programs and products are not intended to diagnose, treat, cure or prevent any disease. Always consult your physician or health care profes-sional before starting this or any other health or fitness program. If you are under the age of 18, pregnant, lactating, or have any other medical condition, please consult a physician before use. Discontinue use if any allergic reaction occurs. KEEP PRODUCTS OUT OF THE REACH OF CHILDREN.

For more information about 4Life, please contact:

Immune System Support Transfer factors are “smart” messenger molecules that provide intelligence to the immune system, supporting its ability to recognize and respond quickly and effectively. Nanofraction molecules help ensure the appropriate response for each situation encountered by the immune system. 4Life Transfer Factor® products utilize these amazing molecules.

Revitalized EnergyWhen you support the immune system, you promote the overall health of your body, including a revitalization of energy levels. When the immune system begins running on all cylinders, the body’s energy can be utilized for other things.

Antioxidant Support4Life Transfer Factor® RioVida® Tri-Factor® Formula and 4Life Transfer Factor® RioVida Burst® Tri-Factor® Formula both contain several terrific sources of antioxidant firepower, including açaí, pomegranate, blueberry, and elderberry. Antioxidants help neutralize free radicals, which can cause premature aging.

Anti-Aging ProtectionThe premature aging of cells can contribute to a variety of conditions. However, research suggests that consuming a variety of nutrient-rich and immunity-supporting foods—such as those found in 4Life products—can support optimal cellular health.

Good Health Never Felt So Good4Life also offers Targeted Transfer Factor® products to support specific body systems. This unrivaled product line can provide a wide range of potential health benefits and contribute to a new level of wellness and vitality.

Scientifically ProvenIn addition to the dozens of studies completed on transfer factors over the years, 4Life has conducted its own research, the results of which overwhelmingly demonstrate the superior immune system benefits of 4Life Transfer Factor products.

Broad Nutrient Profile4Life products contain potent nutrients for overall health, including essential fatty acids, amino acids, trace minerals, ellagic acid, and flavonoids.

Industry-Leading4Life is the category creator of Transferceutical™ Science, the research of products that educate your immune system to recognize, respond to, and remember potential threats. 4Life continues to lead the way in the research, development, and formulation of immune system support products.

Unique and ProtectedDue to its groundbreaking research and formulation, 4Life owns nine international patents on its products, ingredients, and processes, with dozens of pending patents.

ConvenientRioVida is a consumer-friendly, easy-to-use functional beverage that’s perfect for an active lifestyle. RioVida Burst, 4Life’s gel pack product, is super convenient and transportable, so you can use it virtually anywhere.

Giving BackAs a 4Life distributor, you also have the opportunity to help support the company’s humanitarian effort. Foundation 4Life® is creating a legacy of service to build people, families, and communities wherever 4Life conducts business, with a particular focus on the children of the world.

Life-BuildingConsuming and sharing 4Life products can benefit your life, as well as the lives of those in your group and in the global community. Enhanced wellness, increased financial security, and the opportunity to give back are all possible when you share 4Life’s industry-leading products and business opportunity.

12 Reasons to Use 4Life Products

4Life® transfer Factor Plus® tri-Factor® Formula

4Life transfer Factor® rioVida Burst® tri-Factor® Formula

4Life transfer Factor® tri-Factor® Formula

4Life transfer Factor® rioVida® tri-Factor® Formula

• Educates, enhances, and balances the immune system with the exclusive Tri-Factor Formula

• Boosts immune cell activity a proven 283%*• Contains the highest amount of 4Life Transfer

Factor and NanoFactor® per capsule—300 milligrams

• Educates, enhances, and balances the immune system

• Features Transfer Factor E-XF™, NanoFactor, and antioxidant superfruits

• Includes a potent fusion of antioxidant juices, including açaí, pomegranate, blueberry, and elderberry

• Generates energy reserves with a composition of essential fatty acids, amino acids, trace minerals, and flavonoids

• Educates, enhances, and balances the immune system with the exclusive Tri-Factor Formula

• Boosts immune cell activity a proven 437%*• Includes Cordyvant™, a proprietary blend

of nutrients such as maitake and shiitake mushrooms, cordyceps, and beta-glucan

• Educates, enhances, and balances the immune system

• Features same composition as RioVida, including Tri-Factor Formula and antioxidant-rich berries

• Is the first and only gel product to feature two-in-one benefits of 4Life Transfer Factor and nutrient-rich superfruits

• Can be carried and consumed virtually anywhere

*Test results obtained from an independent NK cell study conducted by Dr. Anatoli Vorobiev, head of Immunology, of the Russian Academy of Medical Sciences. The blind study tested 4Life Transfer Factor E-XF™ (the primary ingredient in 4Life Transfer Factor® Tri-Factor® Formula).

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