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LiveLocal is a user-generated gig guide site where users can add, access and share information on live music events around Australia. LiveLocal is dedicated to informing its online community of the most up-to-date information on live music events, artists and venues from all around Australia – as experienced first hand by its users.

LiveLocal Beyond is a proposed expansion of the LiveLocal website into the global arena.

LiveLocal has been created by a team undertaking a Collaborative Social Computing Workshop for their DGTL12002 Working with Social Media course. Please note that the LiveLocal project is still in its development phase and the actual site is not yet up and running.

What is LiveLocal?

LiveLocal’s objectives are:

to create a one-stop website that provides ample information to users about gigs, artists and venues by ensuring users are more effectively connected with other like-minded users, social media sites, technologies and systems,

to facilitate users being able to add their own gigs, personalize their own gig guide, and share their experiences and opinions with other users through reviews, live chats, discussion forums, news, search options, competitions and links,

to allow users to add future suggestions for gigs as they would like to see them appear at a particular venue, and

to give users a ‘voice’ so that they can rally together for additional gigs if tickets are already sold out for a gig or if a particular artist is not playing at a preferred venue.

What are LiveLocal’s objectives?

Who is behind LiveLocal?

The LiveLocal team all live in different parts of Australia, come from different walks of life, and have very different life experiences which have contributed to the overall project delivery and outcome.

Caroline Jepsen

Coordination

DesignAndrew Reynolds

ResearchAshley Clark

Technical Rebel-Blu Woodham

The target audience for LiveLocal was considered to be:

the adult general public in Australia - of all demographics, cultures, genders, sexual orientations – for people over the ages of 18 years;

music lovers who enjoy going to live bands and music events;

critics and reviewers of live music; and

online adult users with interests in live music events.

Due to the nature of the live music and the possibility of alcohol consumption and the research on laws regarding marketing to individuals under the legal purchase age, children have not been considered to be in the target audience. This however could be reviewed in the future.

Who is LiveLocal’s target audience?

In order to understand exactly how we should create our social web page and what it should include, we conducted a user survey which was handed out to various people over 18 years of age. From this user survey and review, we discovered that:

the social need or desire most relevant for users was for them to be able to generate their own personalized gig guide and site,

incorporation of other media sites such as Facebook and Twitter, was important to engage more users,

the site would be user-generated in contrast to one generated or driven by artists, promoters or venues,

the site would need to be easily accessible on different devices - whether it is on a mobile, laptop or computer, and

the site would need to provide users with up-to-date information anytime and anywhere.

The fact that LiveLocal is user-generated also allows a community to be created within the site. Live Local also aims to give independent artists a more level playing field.

What is the social need or desire being fulfilled by LiveLocal?

Here are the questions from the user survey form that was created to receive feedback on the social needs and desires of potential LiveLocal users. This formed the basis of the structure and design for the site.

LiveLocal’suser survey

1. What are your favourite music genres?

2. Describe your ideal music venue?

3. What is the most important information you

would like to see on a gig guide website? 

4. What type of artists would you prefer to

access information on? 

5. What areas within Australia would you prefer

to have information about live music

events? 

6. How often should a gig guide be updated? 

7. How much would you spend at a gig? What

is your budget? 

8. How much time ahead would you need to

plan to attend a gig? 

9. Are user reviews important? If so, why? 

10. Is there any extra information that you would

like to see included in the website? parking,

transport, accommodation, food, maps?

The one-stop site for live gigs!

Putting users into live gigs!

EXPERIENCING

CONNECTING

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LiveLocal is totally user driven and created. LiveLocal Users will be able to: provide genuine feedback and reviews for other live music goers by

adding their own gig information, generate their own personalized gig guide based on their own

preferences, interact with other users via chat and discussion forums, rally for additional gigs, suggest events for venues, and buy music and tickets online.

LiveLocal users will have the ability to influence the future of live music events.

How useful will LiveLocal be to users?

Here is the Use Case model for LiveLocal which shows how it is intended for its potential users to interact.

What uses will LiveLocal achieve

for its users?

How will LiveLocal function?

The LiveLocal site has a wide range of functions to provide its users with the one-stop site for all their live music interests:

search features to find artists, gigs and venues,

search options to look up gigs based on current timing periods,

feedback form to add information about gigs to share with other users,

a calendar of events to show gigs in chronological order,

a mobile application download,

a community discussion forum,

regular news updates with constant news feed available, and

a live chat facility where users can discuss live music events.

Here is the proposed sitemap for LiveLocal. This shows the proposed pages that users will be able access from the LiveLocal site. Users will have to sign up to access all of these pages.

LiveLocal’s proposed sitemap

Anyone can Find a Gig on the LiveLocal site. However to interact and connect with other music lovers, users will have to sign up to become members. Once they have been accepted, they will need to log in each time to be able to interact with other users and to edit their content or profile.

LiveLocal’s proposedSign Up / Log In page

LiveLocal’s proposed Find a Gig search options

LiveLocal users can use different search options to find information – via artist, venue, location (town/postcode) or timings (today, tomorrow, this weekend or this month).

LiveLocal’s proposed Find a Gig

search result page (artist)

LiveLocal members will receive a consolidated search result about their selected gig, artist or venue. Here is an example of what could result if a LiveLocal member searched for a particular artist - for example, clips, posts, photo gallery/video montage, tweets, chats, reviews, rally (to make a new event happen) feature, calendar, lyrics, buy music/tickets.

LiveLocal’s proposed Find a Gig

search result page (venue)

Here is an example of what could result if a LiveLocal user searched for a particular venue. It is also proposed that LiveLocal members would be able to suggest future gigs for venue here.

Suggest

LiveLocal’s proposed Find a Gig

search result page (timings)

Here is an example of what could result if a LiveLocal member searched for live events for “this weekend”. From this page, members could also click on the artists or venues to find out more specific information.

LiveLocal’s proposed Find a Gig

search result page (location)

(via town or postcode)

Here is an example of what could result if a LiveLocal member searched for a particular location.

LiveLocal’s proposed Add a Gig page

LiveLocal members can add gigs by going to the “Add a Gig” page on the left menu bar. It has been proposed that this menu bar will be changed to more clearly identify menu choices.

LiveLocal’s proposed Add a Gig form

LiveLocal members can then add information about a gig on a form to share their experiences with other users. Following feedback from potential users, it is proposed to split the comments field into clearer sections, for example - food, transport, parking, atmosphere, etc. Submit

LiveLocal’s proposed Add a Gig result page

After a LiveLocal member has searched for information about a gig, they will be directed to a page that shows them all their gigs on a map and a calendar listing of their gigs and corresponding comments.

Does LiveLocal offer any support to its users?

If users encounter problems, they can go to the Help page which provides answers to potential questions that users may need answers for. When LiveLocal is fully functioning, users will also be able to complete a help form and submit this directly to LiveLocal. Alternatively, users can contact LiveLocal directly by accessing their Contacts page.

If users encounter inappropriate or illegal content, they can click on the Site Moderator or Report Abuse link on relevant page.

LiveLocal is currently developing systems to implement and review Content Management, eCommerce and CRM Customer Relationship Management to achieve service quality and also to ensure support is offered to users in all areas.

LiveLocal’s proposed Help/FAQ page

Help page which provides users with answers to potential questions or problems they might encounter whilst using the LiveLocal site:

COMPETITIONSDoes LiveLocal hold competitions?

What prizes can I win?How will I be notified if I won a prize?

GIGSHow can I add a gig (do a gig review)?

What times are you able to add a gig (do a gig review)?What happens after a gig has been added (a gig review has been

completed)?Can I later edit or delete gig information that I have added?

How can I search for a gig?

MEMBERSHIPDo I require membership to use the LiveLocal site?

Can my child/teenager use the LiveLocal site?Can another person use my membership?

How do I become a member?Should I use my real name?

How many personal details are required to sign up as a member?How much does it cost to use the LiveLocal site?

Can I find other members by searching their personal details?

LiveLocal’s proposed Help/FAQ page

(continued)

Here are more sections from LiveLocal’s proposed Help page which provides users with answers to potential questions or problems they might encounter whilst using the LiveLocal site:

RULES AND REGULATIONSWhat are your terms and conditions?

Do you have a privacy policy?Does LiveLocal have a site moderator?

Does LiveLocal sell, transfer or give out users’ details to third parties?

What happens if another user breaches the rules and regulations set out in the Terms and Conditions and/or the Privacy Policy?

TECHNICALDo I need permission to link to LiveLocal from my website?

Will LiveLocal link to my website?What is an RSS Feed? Does LiveLocal use cookies?

Which internet browsers work best with the LiveLocal site?How can I view video clips on the LiveLocal site?

Where can I find LiveLocal on my mobile?

GENERALWhere does LiveLocal operate?

Where can I find LiveLocal stuff?How can I find out the latest LiveLocal news?

What happens if I forget my username or password?How do I apply for a job or work experience at LiveLocal?

What happens if I have a problem accessing the site or editing my profile or gigs?How do I lodge a complaint?

Does LiveLocal have any rules, policies and regulations?

LiveLocal has developed a Privacy Policy and Terms and Conditions to clearly explain to its users their rights and responsibilities so they know what they are consented to do and how they are expected to behave. LiveLocal can enforce these to ensure the safety and security of their site and its users, as well as the confidentiality of all its users’ personal information and privacy.

Policies governing the sharing, editing, usage, protection and disclosure of users’ personal information, their interactions with third parties and online transactions have been established in the Privacy Policy which will be made available from the bottom of any page on the LiveLocal site. Rules and regulations governing copyright, registration, liability, complaints and general conditions applying to all LiveLocal users have been established in the Terms and Conditions which will be made available from the bottom of any page on the LiveLocal site.

LiveLocal’s proposed Privacy Policy

Here are sections from LiveLocal’s proposed Privacy Policy page:

Collection of Personal Information

Sharing of Personal Information

Usage of Personal information

Protection of Personal Information

Editing and deleting personal information

Accessing personal Information

Age requirements

Third party links 

Online transactions

Changes to this Privacy Policy

Disclosure of information.

Disclosure of information to third parties

Terms and Conditions 

Contact details

General Conditions

Copyright

Registration

Liability

Comments and Complaints

LiveLocal’s proposed Terms and Conditions

Here are sections from LiveLocal’s proposed Terms and Conditions page:

How can LiveLocal users interact?

The majority of information on the LiveLocal site is user-generated. User interactivity is very important so LiveLocal users can:

recommend live music events to other users, view comments, photos and videos posted by other users, post comments or queries to other users about gigs, participate in forums or live chats with other users about live music events, suggest other gigs to venues, listen to music samples from other users or sites, and rally with other users to encourage additional or new gig possibilities.

User interactivity is intended to be at a proactive level with a high level of varying transactions from keyboard messages, mouse clicks and voice components to mix it up to appeal to as many of the users’ senses so that user engagement and experience can be maximized.

Who or what can LiveLocal users interact with?

Users are able to interact with the LiveLocal site (people to product or process), for example - users can personalize their own gig guides.

Users are able to interact with technology (people to technology), for example - users are able to view maps to automatically show where venues are located or where venues are in their preferred area. Users can greatly benefit from application programming interfaces (API’s) for this functionality.

Users are able to interact via different means (people to devices), for example - users could be chatting on smart phones from gigs whilst others are at home on their personal computers or laptops. A mobile application would be available to all users and could be easy to download and use.

Is LiveLocal appealing and engaging?

LiveLocal appeals and engages its users by: using a simple and minimalist design approach, adopting a layout which is easy to navigate and use, establishing links which are easy to see and use, incorporating large text which is easy and simple enough to read, and incorporating images, photos, videos, music and audio to engage users.LiveLocal also is investigating the possibility of users creating avatars to assign to their profiles and developing games to engage users, for example, to guess a segment of a song or arrange a song that has been broken into parts and mixed up.

Please note that the main focus of the site prototype has been on functionality than on its actual design because of the limited time available for this project. Therefore, appeal and engagement can mostly be implied but are still considered important for a final prototype.

LiveLocal’s proposed Competitions page

All LiveLocal members have the opportunity to enter competitions to forthcoming gigs by accessing the Competitions page. Competitions have been proposed as a way of enticing new users to the site as well as to engage existing members.

What technology has LiveLocal applied?

In order to maintain the very best of social media technologies, LiveLocal will utilize third party Web 2.0 applications and other functionalities to help its users communicate and engage with each other on a regular basis. This will enable the following features: user reviewing and commenting functions, discussion forums and live chat facilities, photo and video sharing, video montage creation and downloading, buying and downloading music online via links from site, buying tickets online via links from site, rallying for gigs if tickets are sold out or concerts not at preferred venue or

location, personalized profile, personalized calendar and gig guide, share, vote and like buttons, and links to other social media sites including Facebook, Twitter and Pinterest.

LiveLocal’s proposed Calendar feature

LiveLocal members can click on the Calendar image icon to open a feature that allows users to easily view and update their own personalized gig calendar.

A member’s gig comments will also be able to be viewed, edited and deleted from here.

It is proposed that LiveLocal members will be able to access their own personalized gig calendar as a content column within the layout of the gig guide, gig reviews and directories pages.

LiveLocal’s proposed Video montage feature

LiveLocal members can upload video clips from gigs that they have been to and can enjoy spotting them in a collectively created video montage with other users’ contributions. This feature will be incorporated into the user’s personalized gig guide. Php scripting would add images and video clips into the montage. Crowdsourcing would ensure this continued to be contributed from members and further developed.

How will LiveLocal apply technology?

LiveLocal anticipates using joomla as it is free and has an open source software licence. It also supports custom php and jQuery scripting, and allows for third party extensions, plugins and installations, such as, eCommerce, calendars and maps.

LiveLocal is interoperable so users have the ability to exchange and use information within the LiveLocal community network. A number of Web 2.0 technologies will be utilized by LiveLocal to enable various interactive features. These include the Google Maps API, RSS feeds, ChatStat live-chat software, as well as popular social networking platforms such as Facebook, Pinterest, Twitter, Google+. It is anticipated that incorporating these forms of social media technology will have the potential to greatly expand the LiveLocal community by connecting different circles of friends via so called ‘weak links’.

What are some examples of LiveLocal applying technology?

GEOTAGGING: Members will be able to tag on maps the gigs or artists they have experienced. It has been proposed that LiveLocal would be apply this using Google maps.

PHOTO GALLERY: Members can submit photos via JPEG, PNG and GIF files which will be incorporated into a photo gallery using a jQuery script. It is proposed that there will be a Report Abuse button where members can report an image deemed inappropriate.

PAYMENTS: Members can purchase music via links to iTunes using their account or vouchers. Members can purchase tickets by accessing third party ticketing or artists’ sites. It is proposed that LiveLocal in future will facilitate their own online transactions as a means of raising funds. LiveLocal has considered using PayPal and credit card transactions for all payments.

VIDEO MONTAGE AND GALLERY: Members can submit video clips via MPEG, MP4, AVI and SWF files which will be incorporated into a video montage using PHP scripting. It is proposed that restrictions will be placed on the files extensions and sizes that can be uploaded. Members will receive an error message if uploading anything other than: JPEG, PNG and GIF image files or MPEG, MP4, AVI and SWF video based files.

INTERNET BROWSER: LiveLocal has planned that it can operate effectively across all major internet browsers, for example - Internet Explorer, Mozilla Firefox, Google Chrome, Opera, and Safari. It is proposed that these would be hyperlinked and users would be directed to download these free browsers should our site detect they are running on an older version browser.

LiveLocal aims to connect its users to anyone and anything at anytime and from anywhere. LiveLocal Beyond will help users connect with gigs in other countries.

“Ubiquity unites the power of connected devices, socialized contribution and big data to transform and empower our everyday lives.” (Prackin presentations 2012). LiveLocal has developed its site applying technology and its ability to further connect to social media sites to users who can generate their own contributions to create effective databases.

Can LiveLocal users connect to anything anytime anywhere?

Here is a potential venue vote map which could occur when users want to make a gig happen at a venue near them either because tickets have sold out or the artist just hasn’t come there yet:

LiveLocal’s potential venue voting map

Voting updates:

John Butler Trio

December 2012

.. 900 votes in Byron Bay will pull a concert there

676 votes

GC Arts Centre

476 votes

VOTE NOW

If you want a concert at these

venues:

SeagullsTweed Heads

382 votes

Byron Entertainment

Centre745 votes

For Aussie live music lovers!

https://sites.google.com/site/socialmediaterm22012/

Prackin presentations, July 2012, Thriving in the age of the ubiquity – finding opportunity in the new, always on digital ecosystem, viewed 18 September 2012, http://www.slideshare.net/prackin/ubiquity-trailer-sxsw

References

Bibliography

Holmes, A., 2010, DGTL12002 Working with social media – lecture notes, Central Queensland University, Australia

Sims, R, 1997, Interactivity: A forgotten art? viewed 18 September 2012, University of Technology, Sydney, http://www2.gsu.edu/~wwwitr/docs/interact/

Background – Guitar Strings:• http://us.123rf.com/400wm/400/400/digifuture/digifuture1005/digifuture100500033/6917366-electric-guitar-strings.jpgSlide 1 – Music notes image:• http://laurelhurstseattle.com/files/2012/07/Music-notes.jpgSlide 1 – Guitar image:• Microsoft PowerPoint clipartSlide 4 – Avatar images:• http://www.rockband.com/files/zine/rb3_avatars.jpg• http://lazyreviewzzz.com/wp-content/uploads/2010/09/Xbox-Avatar-MTV-Moonman-Award-Statues-640px-50p.jpg• http://www.wired.com/images_blogs/photos/uncategorized/2008/09/10/bandmatesdrum01.jpgSlide 8 – Twitter icon image:• http://leesburgmag.com/Images/twitter_icon.gifSlide 8 – Pinterest icon image:• http://www.marketingxlerator.com/site/wp-content/uploads/Pinterest-icon.pngSlide 8 – Facebook icon image:• http://fc03.deviantart.net/fs33/f/2008/292/2/d/Facebook_icon_by_OctanBearcat.pngSlide 8 – RSS icon image:• http://thekevindolan.com/wp-content/uploads/2010/03/rss-icon.jpgSlide 8 - Subscribe icon image:

•http://www.lighthousemags.com/gifs/subscribe_icon.pngSlide 8 – SMS icon image:• http://help.mshopper.net/images/SMS%20icon%20jpg.jpgSlide 8 – Submit icon image:• http://farm6.staticflickr.com/5022/5671008805_d59d01b5d2.jpgSlide 8 – Like icon image:• http://s1-www.ltvimg.com/v3_6_12/content/images/addons/screenshots/256/329.pngSlide 8 – Vote icon image:• http://www.motorbikespec.com/images/vote-icon.gif

Image Sources

Slide 8 – Information icon image:• http://png-4.findicons.com/files/icons/734/phuzion/128/info.pngSlide 8 – Search icon image:• http://imagecdn.maketecheasier.com/2009/07/search-icon.jpgSlide 8 – Calendar icon image:• http://www.tutorialsscripts.com/free-icons/calendar-icons/red-calendar-icon-256-x-256.gifSlide 8 – Google maps icon image:• http://www.suikerbossie.co.za/graphics/google-map-logo-300x225.gifSlide 8 – Live chat icon image:• http://www.zylun.com/images/icon_chat.pngSlide 8 – Forum icon image:• http://www.transformworkuk.org/Images/content/718/278778.pngSlide 8 – Photo icon image:• http://www.ncrockandrun.com/NCRockandRun/images/stories/icons/photo-gallery-icon.jpgSlide 8 – Video icon image:• http://www.creightonasp.org/images/video-gallery-icon.jpgSlide 8 – YouTube icon image:• http://www.clivemerrick.com/wp-content/uploads/2012/04/YouTube-icon.jpgSlide 8 – Podcast icon image:• http://iac.dtic.mil/images/podcast_icon.jpgSlide 8 – Music icon image:• http://tekiworld.com/wp-content/uploads/2011/01/itunes9icon-3-JAN.pngSlide 8 – Buy tickets icon image:• http://www.a2zpresents.com/img/Icons/buy_tickets.gifSlide 10 – Stick person figure image:• http://www.austinkleon.com/wp-content/uploads/2008/02/stick_figure.gif

Image Sources (continued)

Slide 15 – John Butler Trio concert images:• http://timberandsteel.files.wordpress.com/2012/01/jbt.jpg• http://www.lattimore.id.au/images/john-butler-trio-brisbane-riverstage-3.jpg• http://dupes34.files.wordpress.com/2010/01/john-butler-trio.jpg• http://johnbutlertrio.com/forums/uploads/gallery/album_8/med_gallery_1_8_13702.jpg• http://4.bp.blogspot.com/_vsUhs4XHMbQ/TTJjc-GsNNI/AAAAAAAAAaM/JMR-TuR4JJE/s1600/john%2BButler%2Btrio%2Bconcert.JPG• http://www.lattimore.id.au/images/john-butler-trio-brisbane-riverstage-2.jpg• http://wiki-images.enotes.com/thumb/3/3d/JBT_AUS_Tour.jpg/180px-JBT_AUS_Tour.jpg• http://www.ticketwood.com/images/performers/concerts/john-butler-trio.jpg• http://farm4.staticflickr.com/3371/3456449944_d187df92bf_z.jpgSlide 15 – John Butler Trio YouTube clip images:• http://www.youtube.com/results?search_query=john+butler+trio&oq=john+butler+trio&gs_l=youtube.3..0l10.116.1392.0.1601.

10.7.0.0.0.0.316.894.2-2j1.3.0...0.0...1ac.1.mpg4enbvZaoSlides 16 & 17 - John Butler Trio image: • http://www.qtrax.net.au/wp-contact/uploads/2009/11/john-butler-trio-one-way-road.jpgSlide 16 - My Dynamite image: • http://content.bandzoogle.com/users/MyDynamite/images/source/1120097.jpg?5Slide 17 – Heaven image:• http://heavenband.com.au/wp-content/uploads/2012/06/Heaven-and-band-2.jpgSlide 17 – Long Reef image:• http://www.longreefmusic.com/wp-content/gallery/long-reef-official-photos/dave-1-7.jpgSlide 18 – Map image:• https://maps.google.com.au/Slide 31 – Missy Higgins image:• https://www.rydges.com/media/519139/missy_higgins.jpgSlide 31 – Weezer image:• http://media.musicfeeds.com.au/files/87094aab2cf903c22eaa05e4905aa804-576x384.jpg

Image Sources (continued)

Slide 31 – Black Keys image:• http://www.vmusic.com.au/getattachment/ebb990ab-e137-487c-abe2-c479fd5d8bdc/win-VIP-Access-to-The-Black-Keys.aspxSlide 31 – Win tickets image:• http://www.vmusic.com.au/win-prizesSlide 31 – Various icon images:• http://ww.vmusic.com.au/Slide 33 – Calendar image:• http://www.allcalendar.org/calendar/october-2012-calendar-14.jpgSlide 34 – Images used within video montage examples:• http://www.ganeydn.comSlide 37 – People connected image:• http://kennysilva.net/wp-content/uploads/2010/11/connected-1.gifSlide 37 – 24/7 365 image:• http//richlyspeaking.files.wordpress.com/2012/07/24-7-365-call-center.jpgSlide 37 – Connected devices image:• http://www.comprousa.com/en/product/cs80/platform.JPGSlide 38 – Map image:• https://maps.google.com.au/

Image Sources (continued)