liveintent at des: a completely unoriginal idea
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TRANSCRIPT
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Email is No Longer About Sending Email
@MattKeiser @LiveIntent
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• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
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Email is Everywhere Your Customers Are… and You’re Not
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95% of brands use email for CRM or content delivery because it is so effective
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Only a fractionof your best customersopen theEmails
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But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…
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This is a Completely
Revolutionary Unoriginal Idea
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Media Buying is the second oldest profession
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Be Present.
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http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high, http://pewinternet.org/Reports/2011/Search-and-email.aspx
Email is the #1 App
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Brands need to be present where their customers are spending the most time
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What happens in 1 secondon the internet…
463Instagra
ms
833TumblrPosts
1,024SkypeCalls
33,333Google
Searches
1,670,000
Emails Sent
11,574DropboxUpload
46,333YoutubeViews
3,935Tweets
52,083Facebook
Likes
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Mirapost 2011
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Nielsen State of the Media: Advertising & Audiences 2012
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• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
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You don’t have to send email, to advertise there
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Hashes are your Cross Device & Cross Platform Identity
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Retention Re-activation Suppression
Hey Matt, we love
you!
Where did you go
Matt? We miss you!
Don’t tell Matt….
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#
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• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
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It Works.
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I love pudding
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La Quinta Case Study
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:
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Performance Across the BoardCTR with LiveIntent is routinely above industry averages
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Average CTR
of .26%Over 2x that oftraditional display in the entertainment industry vertical*and
144%of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool;
http://www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch
Tune In – TV Guide NetworkResults
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High Impact Skins
1% over
CTR*3 coordinated ad units that work together as a canvas for brand message
*highest performing skin to date
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Buy through your current ATD or DSP
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• Email is Everywhere Your Customers Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
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Email is No Longer About Sending Email
@MattKeiser @LiveIntent