liveblogging webinar for chips quinn scholars
DESCRIPTION
These are slides for a webinar on livebloggingTRANSCRIPT
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Liveblogging
Steve ButtryChips Quinn Scholars webinar
Aug. 6, 2013#dfmlive
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
Some of these slides are from Mandy Jenkins & Chris March
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Why to liveblog• Immediacy• News value• Storytelling• Traffic, revenue, sponsorships• Community engagement, loyalty • Interactivity• Saving time
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Gettysburg engagement• More than 1,000 uniques daily, peak of
6,462• 5 days > 2K page views, peak of 7,728• 5 days > 35K engagement minutes, peak
of 96K+
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Liveblogging situations• Breaking story• Meeting• Event (festival, march, concert, trial)• Daylong (Election Day, weather)• Sporting event (can use fans, bloggers,
HS journos)• Live chat
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Liveblogging prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets (Andy Carvin)
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Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Tweet & Tout, feeding hashtag • Promote live & replays• OK to step away for question, video, etc.
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Liveblogging issues• Accuracy (stress verification, ask
questions, seek links & documentation, correct quickly and candidly)
• Rough copy• Sports credentials, court access• Multi-tasking• Learning curve
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Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
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DFM ScribbleLive Accounts
• “White label” accounts distributed by cluster & Thunderdome
• Embeddable chats for every site within the cluster
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Types of Live Events
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Breaking News Coverage
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Planned Event Coverage
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Q&As
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Topical Chats Around a Community
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Second Screen Experiences
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Live Event Options
• Auto-curated or staffed – or both• Allow readers to ask questions or
comment• Participants contribute on site, mobile
app or via Twitter• Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
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Scribblelive Syndication Marketplace
• https://market.scribblelive.com• Access to content from other providers• Much of it is free• Ability to localize• Reach larger audience
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More ScribbleLive Training
http://bit.ly/scribblecourses•How-tos•Specialized topic sessions for sports, politics, court reporting & more•Get ideas for monetization