live your now - cloudinary per incentive research foundation study, ... pepsico india to incentivize...
TRANSCRIPT
TOP STORIES
10,000+
Experiences
Rated Top 50
Startups of
India
Team of
150+
employees
5+ years of
operationsBacked by
Mahindra Group &
Kshatriya Ventures
800+
Corporate
Clients
200,000+
Customers
Offices in India,
UAE & USA
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• Xoxoday provides SaaS Based scalable, Robust and modular
Engagement, Reward and Redemption Portal for Organizations for
Customer Loyalty and Engagement Programs
• Xoxoday redemption catalogue has ~10,000+ high perceived value
Experiences/Activities, ~350+ Gift Voucher Brands and wide variety
of fashion oriented products
• Xoxoday digitizes the experiences and Gift vouchers in redemption
platform for seamless consumption by the end user. Which can be
delivered through Web, App, SMS and API Solutions
WHY CHANNEL ENGAGEMENT & LOYALTY MATTER?
Increase Engagement
of Existing Channel
Partners
Improves New
Product/Services
Adoption
Helps in Enhanced
Channel Performance
Increases Brand
Loyalty among
Channel Partners
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Companies delight their Channel Partners by giving them tickets of sport events, music festivals or other such events.
Companies are providing lifestyle experiences such as a Golfing Sessions, Spa Packages, Unique Experiences.
Brands are striving to create experiences around their product and services to make stakeholders feel special.
Over the past decade, an abundance of research has shown that Experiences bring people more happiness than do possessions. Why?
▪ Rich and engaging
▪ Shared
▪ Strong emotional connect
▪ High impact value
▪ Talking point
As per Incentive Research Foundation study, 41% of incentive takers demand non-cash rewards
Loyalty Needs A Human Touch
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74% vendors want to implement incentives that extend beyond rewarding physical gifts to partners.
Source: Baptie & Company Channel Focus North America survey
ENGAGEMENT/LOYALTY/REWARDS PROGRAM CHALLENGES
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Operational Challenges
Setting up data
collection workflows,
Procurement and
Distribution of Products
Manual Errors
Computation of Reward
Points/Value is a
manual activity which
makes it prone to error
and disputes.
Distribution Delays
Huge delay between
the time
Rewards/Points get
calculated to reward
being received by
winners - SLAs vary
from 30 days to 120
days. Lack of automated
and timely distribution
of rewards negates the
objectives of the
program.
Campaign Management
Managing rewards
catalog is a time
consuming task –
Upfront Inventory
purchase,
Loss/Pilferage,
Distribution Challenges.
Lack of control on
rewards reaching the
right winners leads to
grievances.
Logistic Issues
Managing logistics for
physical products is a
nightmare plus logistics
and storage costs are
high.
Choice in Catalogue
Choice of brands /
categories available in
such catalogues does
not appeal to all.
Reporting & Analytics
Difficulty in Reporting
and Analytics to
understand and analyze
the Campaign ROI,
Effectiveness & Reach
• Low perceived value
• Transactional – taken for granted
• No control on usage
• No option of branding /
personalization
• Immediate financial impact
• Difficult to finalize a range to satisfy all
• Cumbersome to manage
• Logistics management
• Products are prone to damages
• Branding is time consuming and costly
• Grievance handling
• Large planning efforts
• Difficult to come up with options that
appeal to everyone
• Low flexibility
• Availability of all on planned dates
• Grievance handling
CASH PAYOUT/DISCOUNTS PRODUCTS TRAVEL
COMMONLY USED REWARDS AND CONSTRAINTS
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Reward Catalog
with Exciting
Experiences
Data & Workflow
Integration
Point Accumulation
through
Reward Pockets
Surveys and Campaign
Management API Connectivity
Plug & Play
Modules
Gamified
Referral Module
Data Security Easy Customizations Cloud Based, Pay as
you use Model
Instant Customer
to Customer
Recognition
Social Rewards Analytics DIY Module Single Sign on
Integration
Mobile App Admin Tool Kit
Xoxoday is ISO 27001 & 9001 Certified
XOXODAY REWARDS SOFTWARE
REWARD
MODULE
ENGAGEMENT
MODULEREDEMPTION
MODULE
Xoxoday's Rewards Software is one of its kind which helps you
digitize the entire Rewards life cycle. It has 3 basic elements viz.
Reward, Engagement and Redemption Modules. Organizations can
opt for these modules as a whole and / or as per their requirements.
Xoxoday Rewards Software Will Put Your Rewards On Auto Mode
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• Reward Calculation
• Data Management
• Program Collaterals
• Communication Channels
REWARD PROGRAM
SET UP
XOXODAY – REWARDS SOLUTION IN A NUTSHELL
• 10,000+ experiences across
categories
• Digital / Physical / Mobile gift
vouchers
• Industry best fulfilment
timelines. Automatic Delivery.
REWARD FULFILMENT
& DELIVERY
• Order fulfilment reports
• Delivery Reports
• Program Dashboards
• Payment Reconciliation Report
MIS / REPORTS
• Helpdesk Support
• Dedicated Relationship
Manager
• Standard Operating Procedures
(SOPs)
QUERY / ESCALATION
MANAGEMENT
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Private & Confidential – All rights reserved by Xoxoday
• Reward dealers/distributors/wholesalers with e-Rewards with high perceived value experiences on participating in
loyalty programs
• Run a point based and easy to manage reward solution for channel referrals
Dealer/Distributor Loyalty & Engagement Programs
• Award top channel performers with customized and high value experiences
• A dedicated customer support team to manage experience bookings for the top performers
• A large, high perceived value catalogue of experiences and activities in India and Aboard
Channel Performance Reward Programs
• Reward your channel influencers with point based e-Rewards on successful milestone achievements e.g. A guest
blogger for a travel website
• Run and manage customized reward campaigns to measure program ROI with Analytics
Influencer Loyalty Programs
• Reward and motivate sales team with point based sales incentive programs
• Engage and motivate the loved ones of the sales team members by providing experiences for the family
• Manage Reward programs for extended sales teams e.g. Insurance Agents, third party sales agents
Sales Incentive Programs
CHANNEL ENGAGEMENT, PERFORMANCE & LOYALTY REWARDS SOLUTIONS
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❖ Reward dealers/distributors/wholesalers with e-Rewards with high perceived value experiences on participating in loyalty programs
❖ Run a point based and easy to manage reward solution for channel referrals. Gamification of Loyalty & Engagement
CHANNEL PARTNER LOYALTY & ENAGEMENT PROGRAMS
Xoxoday Portal
Transaction
Auto Delivery of e-Rewards (Gift Vouchers, Experiences)
Compiles & Submits Channel Partner Data through Bulk
Upload, API Integration or creates accounts in Platform
1) Design Campaign2) Share on Social Media/
Webpage /Emailer
Achieves a milestone
(Sales/Non Sales)
Subscribe to Company
Newsletter
Refer new Channel Partner
Participates in a Survey – product launch, feedback
Channel Partners
We would love your feedback on new product we have launched! Please complete this survey and
get an Giftcard, FREE!
|Example|
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Xoxoday Portal
Channel Partners
Channel Performance
incentives
Multi-layered programs
Sales agent programs
Point Allocation
Leader Board Communities
Redemption Analytics
Channel Partners Reward Programs
Surveys
❖ Award top channel performers with customized and high value experiences
❖ A dedicated customer support team to manage experience bookings for the top performers
❖ A large, high perceived value catalogue of experiences and activities in India and Aboard
CHANNEL/SALES PERFORMANCE REWARD PROGRAMS
Select a gift
Rs 10,000 Xoxoday Experience
Message
Please accept this gift as a token of appreciation for achieving milestone. Click on the link below to redeem your gift.
Send Gift
|Example|
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Channel Partners
Influencer programs
❖ Reward your channel influencers with point based e-Rewards on successful milestone achievements e.g. A guest blogger for a travel website
❖ Run and manage customized reward campaigns to measure program ROI with Analytics
INFLUENCER LOYALTY PROGRAMS
Write a blog on our website and get an Experience Voucher worth
Rs. 1000 FREE!
|Example|
Xoxoday PortalTransaction
Auto Delivery of e-Rewards (Gift Vouchers, Experiences)
Compiles & Submits Channel Partner Data through Bulk
Upload, API Integration or creates accounts in Platform
• Rich catalog of 10,000+ Experiences
• Experiences around 30 cities in India
• Curated, Handpicked and high
perceived value
• Seamless booking
• Dedicated customer support
REWARD OPTIONS
• Around 350+ Domestic and
International Voucher Brands
• Instant & Seamless Delivery of
vouchers through APIs
• No advance purchase of inventory
• Dedicated customer support
• Special perks for Enterprise users
such as discount coupons, offers,
Special Previews
• Around 500+ Exclusive offers
• Instant delivery of offer code on
email, SMS
• Large brands collection
• Build communities via Xoxoday
Enterprise platform
• Build customer communities to
interact with each other
• Communities to provide solutions,
ideas, feedback, suggestions
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SEAMLESS PROCESS TO GET YOU STARTED WITHIN 1 DAY!
• Select Services for the Engagement
• Dedicated Account Manager is Assigned
• Requirement Collection
• Account Creation
• Upload Recipient Details• Top up Account through Payment
Gateway
• Select e-Rewards• Automatic Delivery
• Reporting & Analytics• Payment Reports• Campaign Reports• Consumption Reports
• Dedicated Customer Support
CASE STUDY: SALES INCENTIVE PROGRAM FOR
LARGEST BEVERAGE COMPANY IN THE WORLD
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Pepsico India
To incentivize the sales team for achievement of sales target during IPL Season with exclusive experience gifts
• Offered Xoxoday exclusive getaways
experience boxes for the team
Client Name Objective
Solution
“We are delighted with the Xoxoday offerings”- Gokul Kandhi.
Results & Client Testimonials
CASE STUDY: UNIQUE GIFT OPTIONS FOR SALES TEAM DURING SALES ANNUAL
KICKOFF MEETING
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Ashirvad Pipes Private Ltd• Segment/Sector - Manufacturing• Transaction Value - Rs 10 Lakh • Transaction Type - Yearly Event • Product - Xoxo Voucher• Decision Maker - Senior Marketing Manager
To provide unique gift options to sales team during sales kick off with ashirvad
branding with limited budget.
• Solution Offered - Choice to employees to
chose their favourite brands or unique
experiences through voucher with
Customised look.The amount of voucher to
accommodate the marketing team's budget
and timely delivery.
• Case Details - Motivating sales team for new
challenges,to strive for new benchmark is one
of the most important aspect of sales kick off.
• The company believed in physical products
and was willing to change only if something
substantial and unique can be offered.
• Qwikcilver had their clear advantage on
discount and packaging which had already
approached the client.
• Constant follow up, providing the uniqueness
of exciting experiences in our offerings
helped to showcase the value to Admin and
Marketing team.
• Reasonable customisation helped to win the
confidence.
Client Name Objective
Solution
XOXODAY IS LOVEDBY 800+ ENTERPRISESXoxoday intents to help Enterprises to build a strong
culture of appreciation. Xoxoday has provided its
services to several enterprises across the globe and
have touched lives of Millions of its associates
Xoxoday has customized its products and services for several industry sectors. It
stands pioneers in India to execute sustainable experience based reward
programs. A few enterprises who have loved our services are listed as below.
BFSI
IT
FMCG
Others
INDIA | USA | UAE
080 65656000
Enterprise.xoxoday.com
/thexoxoday/thexoxoday
live your now
MENTORS
Our adventure began in mid 2012 and it’s been an exciting journey so far,
and we are sure there’s a lot more learning ahead of us.
Manoj AgarwalSumit Khandelwal Abhishek Kumar Kushal Agarwal
Naveen KshatriyaRohit Malik PK Gopalakrishnan
FOUNDERS
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