live usability lab: see one, do one & take one home

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Live Usability Lab: See One, Do One & Take One Home Stephanie Willen Brown Electronic Resources Librarian University of Connecticut [email protected] 860.486.4855

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Presentation for the Connecticut State Library / Continuing Education, September 11, 2008. This innovative half-day workshop will provide background on usability and define the user experience (UX). We will offer a "live usability lab" with audience assessment of one library web site and provide time and resources to create usability scenarios for YOUR web resources. Attendees will participate in interactive usability testing to evaluate web-based library resources from the user's perspective. You will also develop questions and methodology to assess usability and the UX @ your library!

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Page 1: Live Usability Lab: See One, Do One & Take One Home

Live Usability Lab: See One, Do One &

Take One Home

Stephanie Willen Brown Electronic Resources Librarian

University of [email protected]

860.486.4855

Page 2: Live Usability Lab: See One, Do One & Take One Home
Page 3: Live Usability Lab: See One, Do One & Take One Home

Paul Marty:

“… only a small amount of time is necessary to demonstrate … that the best way to evaluate an interface for usability is to test that interface with representative users.”

Marty, Paul + Michael Twidale, “Usability@90mph” FirstMonday, 2005

Page 4: Live Usability Lab: See One, Do One & Take One Home

Act Like a User: Find Information about Diabetes

Two questions• What’s the first thing you see?• Where can you get information on

diabetes?– Site 1– Site 2– Site 3

Page 5: Live Usability Lab: See One, Do One & Take One Home

http://shadleylib.org/

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http://denverlibrary.org

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http://osulibrary.oregonstate.edu/

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Today• Why are UX, usability important?• Live Usability Lab, I• UConn’s usability test

– Assessment – Test– Results

*** break *** Live Usability Lab, II

– Another site– Develop questions as a group

Live Usability Lab, III– What will you take home?– Plan– Discuss

Page 9: Live Usability Lab: See One, Do One & Take One Home

Why Should We Care About UX?

“Your web site is the embodiment of your library ... For customers to feel they have a good relationship with your library, they must first feel they have a good relationship with the web site — and that begins with the user experience.”

Paraphrased from Garrett, J.J. “Customer Loyalty and the Elements of User Experience”

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The Elements of User Experience

Page 11: Live Usability Lab: See One, Do One & Take One Home

What is Usability?

Usability … assesses how easy user interfaces are to use. The word “usability” also refers to

methods for improving ease-of-use during the design process.

Jakob Nielsen, Usability 101

Page 12: Live Usability Lab: See One, Do One & Take One Home

Components of Good Design

•Learnability•Efficiency•Memorability•Error recovery•Satisfaction

Page 13: Live Usability Lab: See One, Do One & Take One Home

Satisfaction?

Shneiderman, “Designing for Fun”

Page 14: Live Usability Lab: See One, Do One & Take One Home

Satisfaction –> Fun

Shneiderman, “Designing for Fun”

Page 15: Live Usability Lab: See One, Do One & Take One Home

How to Achieve Good Design

• Think like a user

• Consistent design

• Tweak text

Page 16: Live Usability Lab: See One, Do One & Take One Home

Thinking Like a User

“… let’s acknowledge the vital importance of empathy for the user. Only by understanding and caring about the perspective of the individual can we design useful, usable solutions.”

Peter Morville, Ambient Findability

Page 17: Live Usability Lab: See One, Do One & Take One Home

ConsistencyConsistency

Color, graphicsColor, graphics

Orientation & Orientation & navigationnavigation

LanguageLanguage

Page 18: Live Usability Lab: See One, Do One & Take One Home

Reading Online is Like ??

Reading Proust – Read long sentences online because it’s

easy to keep your place, follow complex trains of thought, and flip to the next screen of dense text

orSkimming citations

– Skim titles & abstracts for keywords, take notes, and move to the next citation

Page 19: Live Usability Lab: See One, Do One & Take One Home

Reading Online: ProustFor a long time I used to go to bed early. Sometimes, when I had put out my candle, my eyes would close so quickly that I had not even time to say "I'm going to sleep." And half an hour later the thought that it was time to go to sleep would awaken me; I would try to put away the book which, I imagined, was still in my hands, and to blow out the light; I had been thinking all the time, while I was asleep, of what I had just been reading, but my thoughts had run into a channel of their own, until I myself seemed actually to have become the subject of my book: a church, a quartet, the rivalry between Francois I and Charles V. This impression would persist for some moments after I was awake; it did not disturb my mind, but it lay like scales upon my eyes and prevented them from registering the fact that the candle was no longer burning. Then it would begin to seem unintelligible, as the thoughts of a former existence must be to a reincarnate spirit; the subject of my book would separate itself from me, leaving me free to choose whether I would form part of it or no; and at the same time my sight would return and I would be astonished to find myself in a state of darkness, pleasant and restful enough for the eyes, and even more, perhaps, for my mind, to which it appeared incomprehensible, without a cause, a matter dark indeed.

Swann’s Way / Marcel Proust

Page 20: Live Usability Lab: See One, Do One & Take One Home

Skimming Citations

ERIC search: African Americans and mathematics

Page 21: Live Usability Lab: See One, Do One & Take One Home

Jargon to Library Users

• “ERIC, I think it’s some kind of journal … some kind of citation.”

• Reference Shelf “[It’s] very general. You don’t know what to expect as it could be anything.”

Page 22: Live Usability Lab: See One, Do One & Take One Home

Jargon for Librarians

• On travelocity, you need the cheapest round-trip ticket from Boston to London.

• These are your options – which is right?

1) Flights & Prices2) Fares3) 3 Best Itineraries

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Usability Testing

• Define users• Design questions to mimic what users

would realistically do• Do usability testing early & often

– 3-5 users highlights 85% of errors– Better to test several small groups than 10-

15 at once

• Note errors, redesign and retest

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Facilitator

Participant @ computer

Note-taker 2

Note-taker 1

How We Will Test

Page 25: Live Usability Lab: See One, Do One & Take One Home

Volunteers Required

• Anyone who hasn’t used iCONN?• Willing to answer questions about iCONN

in front of the rest of us?!• Leave the room for ~5 minutes• I will

– Demonstrate iCONN– Describe the usability test questions

Page 26: Live Usability Lab: See One, Do One & Take One Home

@ iCONN

• Union Catalog (reQuest)• Licensed, proprietary – reliable! –

databases • Authentication, access• Federated searching

• http://www.iconn.org/

Page 27: Live Usability Lab: See One, Do One & Take One Home

Read to the “Tester”

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Usability Test Questions

• Login to iCONN site• Find the book 7th Heaven by James

Patterson. Does your library own it? If your library doesn’t own the book, how would you get it?

• Find a recent article on global warming. • Find a table of contents for Consumer

Reports. • Choose a resource that lets you search

your family history.

Page 30: Live Usability Lab: See One, Do One & Take One Home

Redesigning UConn’s Database Locator

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Redesign Goals

• Web & database usage statistics greatly outweigh individual library-user contact

• UConn Libraries “Plan 2010” Goal 2: Scholar’s Portal says:– “Provide immediate, unmediated, and

comprehensive access to digitized research and scholarly collections worldwide.”

• Peter Morville: “Make Things Findable”

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Redesign Timeline

• Began Winter 2006: “database descriptions too long, fix”– All agreed. But …– Rewriting database descriptions wouldn’t

solve all problems.– “Maybe we should do more”

• Ad hoc group started meeting spring 2006 & set up plan

• Rolled out final version spring 2007

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Usage Log Analysis

March - May 2006, UConn patrons …– Performed a keyword

search 15,800 times; and – Clicked on Databases by

Title 6,600 times;– Used the subject browse

18,000 times.

Page 34: Live Usability Lab: See One, Do One & Take One Home

Query Log Analysis• Database searches

– america history and life– lexus nexus– infotrack

• Subject searches – education– pharmacy medicine – anthropologyu

• Topic searches– hamlet insane– adopted children of same sex

couples– “why doesn’t the us have a

eurpean-style welfate state?”

Page 35: Live Usability Lab: See One, Do One & Take One Home

Usability Testing: 3 Rounds• Who?

– 3 undergraduates, 1 grad, 1 faculty in each– @ Storrs & regional campuses

• What?– First tested old system– Major redesign– Tested redesign– Tweaked design– Tested again

Page 36: Live Usability Lab: See One, Do One & Take One Home

Usability Tasks

• Find articles about the housing market• Find articles about diabetes for your

nursing class• Your professor said “use a database

named ERIC”

… plus 7 more …

Page 37: Live Usability Lab: See One, Do One & Take One Home

• Subject browse: ~ 18,000; • Keyword search 15,800; and • Databases by Title: 6,600

housing market

Page 38: Live Usability Lab: See One, Do One & Take One Home

Search “housing market”

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Browse by Topic Business

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Find a Database Named ERIC

Page 42: Live Usability Lab: See One, Do One & Take One Home
Page 43: Live Usability Lab: See One, Do One & Take One Home

Diabetes Article, I

diabetes

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Diabetes Article, II

Page 45: Live Usability Lab: See One, Do One & Take One Home
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http://rdl.lib.uconn.edu/bySubject.php

Page 47: Live Usability Lab: See One, Do One & Take One Home

Best Bets in Library Science

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All Databases in LIS

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Bonus: Displaying License Data

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Final Round of Testing

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“PERM” FAQ

Page 52: Live Usability Lab: See One, Do One & Take One Home

Tech Notes

• RDL is public view of data elements from “home-grown” electronic resource management system (ERM)

• ERM written in– PHP– MySQL – Some javascript

Ajax

Page 53: Live Usability Lab: See One, Do One & Take One Home

UConn Redesign Team• Stephanie Willen Brown, electronic resource

librarian & liaison to Communication Sciences• Susanna Cowan, undergraduate education & outreach

librarian • Kate Fuller, reference collection maintenance

coordinator and / administrative assistant • Jill Livingston, reference librarian/liaison to the school

of allied health • Tom Wood, applications developer• Co-authors:

– “Making Unmediated Access to E-Resources a Reality: Creating a Usable ERM Interface,” Reference and User Services Quarterly, Summer 2009

Page 54: Live Usability Lab: See One, Do One & Take One Home

Live Usability Lab, II

• What we need– A site– Questions to ask, from user perspective– Volunteer(s) to test– Volunteer to administer test

• While we’re developing test …– Volunteers leave the room and

• Refine & develop script

– Think about “take home” site• Which site• Questions for usability test

Page 55: Live Usability Lab: See One, Do One & Take One Home

Break

Page 56: Live Usability Lab: See One, Do One & Take One Home

Live Usability Lab, III

• Usability in your world– Site to test– Plan for testing– Or … persuade colleagues that testing is

valuable

• Discuss

Page 57: Live Usability Lab: See One, Do One & Take One Home

For More Information

• Recommended articles about usability testing– http://gslis.simmons.edu/mw/browns/

Usability

• SlideShare of this PowerPoint– http://tinyurl.com/cslib-usability