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Winning Strategies for Driving Growth in a Disruptive Retail Age
Are you equipped to rise to this challenge?
Learn from world-renowned leaders, influencers and authors of the
#1 Bestseller “The Shopper Marketing Revolution”
Mike Anthony and Toby Desforges
LIVE!!
You will be able to identify growth opportunities and develop shopper focused strategies to deliver sustainable growth through applying a
5 step total marketing approach.
HIGHLY RELEVANT FOR management and members of brand marketing, retail marketing, trade marketing, shopper marketing, category management, buyers, and customer and sales
teams - and anyone who wants to change the way they market to shoppers forever.
● E-commerce is growing and proliferating into many sub-channels● Organic growth rates have slowed and margins continue to be under pressure● Shopper behavior and channel dynamics are shifting rapidly
Join us for a high-impact half-day seminar in a city near you
● Learn the five step total marketing model● Shift to a shopper focused approach● Identify growth opportunities● Develop shopper focused strategies● Deliver growth & competitive advantage
BOOK NOW!
Want to experience step change in your business?
Mike and Toby will share brand new thinking about the impact of the disruptive retail environment on shopping behaviour, how new
growth opportunities can be identified and the winning strategies that can deliver this growth.
Are these trends impacting your business?
About Mike and Toby
Paco Underhill
CEO, Envirosell Inc.
Author of Why We Buy: The Science of Shopping“It is elegantly written and comprehensive, and for those on the fast track of modern business, it is a must-read.”
I had the privilege of working with Mike when he was
selected to be the keynote speaker and consultant at our
annual Customer Conference themed "The Science of
Shopping". Mike was an inspiration and our customers truly
appreciated his professionalism and expertise in the field of
Shopper Marketing.Cass Le – GM L’Oreal
Toby is a very unique individual, bringing together very
strong strategic capabilities, width and depth of
Consumer Goods experience, passion for the role of
shopper behaviour and insights and the ability to
deliver his message in a clear, concise, energetic and
inspirational way.John Knox - MD Indigo Brands
What people say about Mike and Toby
GET A FREE COPY WHEN ATTENDING ANY ONE OF OUR SEMINARS IN A CITY NEAR YOU
TOBY DESFORGES
With over 25 years of experience working with leading international
consumer goods companies, Toby is a globally recognised expert in Shopper
Marketing and Customer Development. He is a celebrated
international keynote speaker, business leader and blogger. He is also the co-author of “The Shopper
Marketing Revolution”, co-founder of global management consultancy, Engage, and operating consultant
across Europe, Middle East, Africa and Asia-Pacific.
MIKE ANTHONY
Mike’s life-long love affair with the global CPG industry, has given him
incredible insight into every sphere of the field. Passionate about sharing
unique thinking and powerful solutions, he is a globally recognised author,
international speaker, business leader and blogger. Co-founding successful
global management consultancy Engage, has led him to serve over 100
corporations; 50+ in the top 250 consumer goods companies globally. Co-author of “The Shopper Marketing
Revolution” with Toby Desforges.
World-class pedigree in developing and delivering shopper marketing, trade marketing, sales and the digital learning solutions
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OUR VALUED STRATEGIC PARTNERS
WANT TO BE PART OF THE TOUR WITH US AS A SPONSOR OR HOST?
WANT AN EXCLUSIVE WORKSHOP OR SESSION FOR YOUR COMPANY?
shoppermarketingexperts.com
Contact us today to discuss our innovative ‘be part of the tour with us’ custom packages
BOOK NOW!
Join hundreds of professionals and brands signing up to our revolutionary, powerful & practical shopper focused approach from the experts
Developed with global shopper marketing experts and authors Toby Desforges & Mike Anthony.
Relevant, engaging course content that contains best
practice examples and real world case studies.
A SIMPLE, CONNECTED & ENGAGING LEARNING EXPERIENCE
Includes theRevolutionary Five Step
Total Marketing™Model to help
companies improvePerformance
Improved shopper focussed solutions
Innovative and disruptive thinking and ideas
Individual and team growth
Enhanced business performance
shoppermarketingexperts.com
1 Understand
consumer priorities - drivers of brand growth
2 Understand the role
shoppers play - segment, identify and understand target shoppers
5 Identify what activity is
necessary and where - Define trade investment frameworks, route to market and key customer engagement strategies
3 Cut through complexity of diverse
channels - define new channel structures and prioritize to maximize shopper influence and business profits
4 Identify priorities by
brand - create integrated marketing strategies to drive changes in consumer and shopper behaviour