LIVE Readership Profile

60% of readers are female.

40% of readers are male.

Target audience – young adults and students 16-25.

Average age of a reader is 21.

On average: Over 93% listen to

music for over 90 minutes a day.

97% use the internet for more than two hours everyday.

Over 76% spend over half of their spare money on fashion, film and music

The Facts and Figures

The Brands

The Hobbies