live project_retail

7/27/2019 Live Project_Retail

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RETAIL GURUKUL


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FinancialPerformance

Problems1.Low Profits

2. High Costs

RetailersResponse

1. Layoffs

2. Freeze onhiring and

promotion3.Reduced

training

4. SalaryFreeze

5. Greater use

of part-timeemployees

EmployeeResponse

1.Decreasemotivation and

effort

2.Poorcustomerservice

3.Lower jobsatisfaction

4.Greaterturnover

Downward Performance Spiral

"The secret of successful retailing is to giveyour customers what they want"


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Customer Service

Communication Skills

Motivated and trained staff

Pilferage and shrinkages

Customer loyalty

Long working hours

Problems faced in retail stores

"Huge Gap" between Corporate Strategies & Execution in the field


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PrintedNew Line

mailers

Mailers

ConferenceRoom

Stores

Traditional ways of training


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Tasks performed by a Retail

Chain

StrategicManagement

MerchandiseManagement

StoreManagement

AdministrativeManagement


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Store Management

Recruit, hire and train store personnel

Plan work schedule

Evaluate performance of store personnel

Maintain store facilities

Locate and display merchandise

Sell merchandise to customer

Handling customer complaints

Take physical inventory

Prevent inventory shrinkage


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Email :- [email protected]

Phone :- 0 90360 365 24

Join us on:Facebook, Twitter, Linked in @ RetailGurukul
mailto:[email protected]://www.facebook.com/RetailGurukulhttps://twitter.com/http://www.retailgurukul.com/aboutus.aspxhttp://www.retailgurukul.com/aboutus.aspxhttps://twitter.com/http://www.facebook.com/RetailGurukulmailto:[email protected]


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Retail Gurukul What we are?

An online / offline internet website with Video, audio, text and a SMS Help

line ( Save My Soul) that is again connected to experts to help you when

you need them.

Team of Veteran Retailers with great expertise in Retail Industry


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The purpose of business is to create and keep a customer.Peter F. Drucker

Indias first online/offlineinternet website providing

Retail Store Staff Training

and Mentoring portal


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S.M.I.L.E

Selling skills of the staff

Mentoring the team in store management

Inventory management

Loyalty management for staff and loyalty programs for

customers

English speaking classes

The value we provide day in and day out is very

competitive.


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What we offer

CertificationPrograms

Build Quizzes andExams

Personal Growth


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Training Program

Store Managers

Supervisors

CSA and Cashiers


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StoreManagers

HRTraining

ProblemSolving

ProductManageme

nt

TeamDevelopme

nt

Training to Store Managers


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Supervisors

BasicComputer

skills

Manage thepersonnel

cost

OperationalStandards

HR Skills

Training to Supervisors


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CSA

Communication

Clerical

Transactions

BetterCustomerService

Training to Customer Service Associates


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How can Training Program will be

HelpfulHow to sell better

How to increase your sales

How to learn about latest in your product category

How to handle customer enquiries

How to handle customer Complaints

How to convert an enquiry into a sale

How to handle angry customers

How to handle new products to customer purchase list

Dial 90360 365 24 on your phone

now and speak to us how we

can help you !


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Managing store Employees

1.Recruiting and Selecting

2.Training

3.Motivating

4.Evaluating and providing feedback

5.Rewarding and Compensating

Controlling Costs

1.Increasing labor productivity

2.Reducing maintenance andenergy cost

3. Reducing Inventory cost

Managing Merchandise1.Displaying merchandise andmaintaining visual standards

2.Suggesting new merchandise

Providing customer Service

Store ManagementResponsibilities


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Selecting and Recruitment

Person meeting

directly to store

managers, and store

manager with a brief

discussion recruit him

and inform to Area

Manager

Conduct

Interview(Know-Do-

Use)

Be an active listener

Give importance to

previous experience

and education


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Socializing store Employees

Orientation program

Training store Employees

Structured Program On-the-job training

Analyzing Successes and failures

Socializing and Training store

Employees


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Motivating and Managing Store Employees

Leadership1.Leader Behavior

2.Leader decision making(Democratic Leader)

3.Leadership Styles(Transformational Leaders)

Motivating them

Most important job of StoreManager

Maintaining Morale

Sexual Harassment


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Evaluating Store Employees and

providing feedback

Who should do theevaluation

How oftenevaluations be made

Format forevaluation


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Compensating and Rewarding Store

Employees

ExtrinsicRewards

IntrinsicRewards

Straight SalaryCompensation

IncentiveCompensation

Plan

Quota BonusPlan

GroupIncentives

Rewards Compensation

Program


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23

Retail Customer Service - The road

less travelled


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How to engage every Single customer

Focus on the floor

Listen to your customers

Look Professional

Features must be linked to benefits

Have product knowledge

Engaging with Enthusiasm

Enhancing Customer Service


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Why turnover occurs

Lack of Flexibility Lack of benefits

Physical InjuriesLack of promotion and

appreciation

Turnoveroccurs


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How to reduce Turnover

Benefits Training

Management Compensation


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Pricing

We are pricing it in such a way , any body

who wants to improve their lifestyle should

be able to do it.It will be a few hundred rupees per month ,

for any thing they want to learn from the

Gurukul.


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live project_retail

Documents