live mobile 2013, day 2: vasily filippov, yandex, "mobile applications growth in services"
TRANSCRIPT
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Василий ФилипповРуководитель мобильной дистрибуции
Мобильные приложения в сфере услуг
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Мобильный Яндекс
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1. Хороший сервис ;)2. Оптимизация поведения
пользователя3. Привлечение пользователей
Факторы успеха
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Яндекс.Такси
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Яндекс.Такси
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Яндекс.Такси
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Яндекс.Метрика
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Яндекс.Метрика
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Яндекс.Метрика
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Яндекс.Метрика
Сколько уникальных сессий было в сети Мегафон на планшетах?
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Яндекс.Метрика
ТОП устройств в России с длительностью сессий 30-60 секунд в
версии 1.10
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Яндекс.Метрика
appmetrica.yandex.com
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Привлечениепользователей
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Мобильные платформы
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Мобильные платформы
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Мобильные платформыiOS
Android
Windows Phone
21%
72%
8%
Мужчины 61%Города 500+ 34%Возраст 25-34 38%Школьники 11%
Женщины 49%Москва 38%Возраст 18-24 44%Высокий доход 55%
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Магазины приложений
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Магазины приложений
Еще более 20…
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Магазины приложенийDownloads
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Магазины приложенийDownloads/App
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Магазины приложенийDownloads/App
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Выбор
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Свобода
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Или фрагментация?
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Выложить приложение
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AppDF
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In-App Billing
Можно скачать пример
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In-App Billing
Есть SDK и нет consume
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In-App Billing
30 страниц кода
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In-App Billing
Документация на корейском
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In-App Billing
Документация на китайском
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In-App Billing
Неделя!
на интеграциюкаждого следующего стора
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Open In-App Billing
250 Kb
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Open In-App Billing
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One PlatformFoundation
www.onepf.org
github.com/onepf
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Jolla
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1. Оптимизируйте ваши приложения!appmetrica.yandex.com
2. Увеличите количество пользователей используя другие магазины приложенийwww.onepf.org
Спасибо!