live marketing portfolio - artlab studios · marcom award eibtm award animago award ex awards best...
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Live Marketing Portfolio
About Us
ArtLab Studios | About Us
Founded 1988 in Berlin
Owner /Creative Director Eric Veenstra
Business Area Live Marketing
Brand Promise Providing Creative Solutions
Employees 20
Turnover 6 Mio. Euro per annum (2002-2012)
Headquarters Berlin, Germany
US Strategic Partner Eventstar – Miami, Florida
BERLIN ArtLab Studios Headquarters
MIAMI ArtLab Studios / Eventstar
Fields of Expertise and our Services | About Us
Our fields of expertise are:
• Trade Fairs & Exhibitions
• Shows & Events
• Brand Worlds & Retail Design
We are a full-service live marketing agency offering:
• Concept and design
• Project management and consultancy
• Realization and implementation
• Digital services
Unique Selling Proposition | About Us
ArtLab Studios‘ USP is found in our uniquely concept-driven and cost-effective solutions. We execute these with honesty and professionalism while bringing our 25 years of experience in the live marketing industry to bear.
BERLIN ArtLab Studios Headquarters
MIAMI ArtLab Studios / Eventstar
DNA | About Us
Performing Arts ArtLab Studios has its roots in the performing arts. Eric Veenstra’s 34 years of stage / light design and artistic direction for theater, dance and film form part of ArtLab Studios’ DNA. From our core creative concepts to our focus on the audience’s experience – it is a part of everything we do.
References | About Us
Marcom Award
Animago AwardEIBTM Award
Ex Awards
Best Consumer Event / Exhibit Lead Agency Eventstar
Event Design Award
Event Design Award Winner2012Projekt: Mobile Boutique
Providing Creative Solutions
Shows & Events Our roots in the performing arts have led to designing and delivering events and product presentations always being one of our core business areas. Our event designs and concepts have evolved increasingly towards complete multimedia works of art. Shows developed especially for an event, music composed in our own music studio, special effects and projections run together to create a coherent overall production.
Shows & Events – Expertise
• Consulting and overall project management
• Hotel, location and program research
• Vendor, location and hotel coordination
• Guest management
• Logistics
• Personnel management
• Hospitality
• Budget controlling
• Event and show concepts
• Multimedia concept and production
• Furnishing /environment concept and design
• 3D Renderings /animations
• Show and event graphics
• Show acts /entertainment /performance production
• Storytelling and dramaturgy
• Content preparation and presentation design
Volkswagen Top Management Conference 2012 | Shows & Events
Concept renderings
VW Group bi-annual leadership conference
• 600 guests (CEOs, Marketing Directors)
• Room-in-room concept at Autostadt Wolfsburg
• Design /overall project management
Volkswagen TMC 2012 – MQB & Ducati Exhibitions | Shows & Events
Concept renderings
Exhibition areas at the TMC Car & Drive Event
• Exhibition design and production
VW Produktions-Management Konferenz 2012 | Shows & Events
Concept renderings
• Event concept and design /project management
• Guest management /hotel transfers / catering
• Show design and production
• Video mapping/stage design /multimedia concept and production
• Strategy book design and production
VW General Top Management Conference 2011 | Shows & Events
VW Group bi-annual leadership conference
• 3-day event at VW’s new plant in Chattanooga, USA
• 600 guests (CEOs, Marketing Directors)
• 15,000m2 steel tent incl. various sections
• Design /concept / installation
Concept rendering of multimedia stage
VW General Top Management Conference 2011 | Shows & Events
Mexico
Evening of the Americas themed event
• Various styled sections
BrazilArgentina USA
VW Top Management Conference 2010 | Shows & Events
External appearance Concept rendering comprehensive view
VW Top Management Conference 2010 | Shows & Events
Concept rendering multimedia & kinetic stage• 2-day event at the Testing Center in Ehra-Lessien, Germany
• 400 guests (CEOs, Marketing Directors)
• 10,000m2 temporary steel structure
• Design /concept / installation
EADS – ILA Receptions | Shows & Events
EADS / DASA 1998/2000/2002Museum of Transport and Technology
Aerial artists
• ILA gala evening (Berlin Air Show)
• 2,500 guests
• Room and exhibition design
• Light and multimedia design
• Show/film and highlight productions
EADS Summer Party | Shows & Events
Annual Air Art Prize Gala
• Berlin Natural History Museum
• 250 Ultra-VIPs
• Room and light design
• Live orchestra /dance /film production
Natural History Museum, Berlin
Shadow dance The History of the UniverseMultimedia installation
Schüco – 25 Years Jubilee | Shows & Events
Show Design
• Choreography and music
• Projection design
• Windows multimedia installation
• Concept /execution
World’s largest door and window manufacturer
E-Portal Tegralis | Shows & Events
EVA Gold Award 2001
• Special melting projection screen production for Vagedes + Partner
• Effect design and execution
Melting curtain
Konica Minolta Fusion Event | Shows & Events
• 600 guests
• 3 stages
• Audience on turntable
• Complete stage production
• 30 films /animation production
• Portable water ballet
• Concept / theme/key visuals
Special performance The Water Ballet
Speakers’ stage with key visuals
Whirlpool Dealer Days, Cannes/Nice 2004 | Shows & Events
Whirlpool Experience the Vision
• 8 days / 2 cities
• 2,500 guests
• Showroom and 2 exhibition rooms
• Complete production incl. films and animations
• Winner 2004 of EIBTM Award
• Winner 2005 of EX Award
Concept rendering 360° stage multimedia backdrop
Detail view stage and audience
Whirlpool Dealer Days 2006, Stresa | Shows & Events
Event based on the four Whirlpool product groups. Each with its own show and product demo.
Show sections included:
• Microwaves – shadow dance
• Dishwashers – digital waterfall dance
• Fabric care – fashion show
• Food cooling – dry ice aerial show
Digital waterfall
Whirlpool Dealer Days 2006, Stresa | Shows & Events
• Complete production incl. films and animations
• Stage built into artificial whirlpool
• Stage / light / room design
Multimedia show with aerial artists – Food cooling section Multimedia show – Microwaves section
Wella ITVA 2005-2007 | Shows & Events
Wella Hair Stylist Award Show
• Event concept
• 3,500 guests
• Stage, light and projection design
• Choreography and music
• Film/video animations
Barcelona
Milan London
Deutsche Bank Shareholders’ Meeting 2008-2013 | Shows & Events
Deutsche Bank Shareholders’ Meeting
• Complete multimedia design and content
High-end 21m x 6m high-resolution projection with Wings technology
Example of high-resolution compositing
November 9th Celebration | Shows & Events
• Opening sequence for the 20th anniversary of the fall of the Berlin wall
• Choreography /concept /production
Concept rendering Childs’ Poem Grand finale
Brand Worlds & Retail Design Location-based entertainment and themed environments are a logical evolution of our work in other areas over the years. These are long-term and sometimes permanent installations.
Whether it be a pavilion for a world exhibition, a themed restaurant, a museum, or a corporate brand world, they all have one thing in common: They are immersive environments the audience enters to fully experience the topic at hand with all their senses. Our talents come into play in perfect synergy on projects like these.
Brand Worlds & Retail Design – Expertise
• Consulting / impact studies
• Concept / strategy development
• Design concepts
• Groundplans, Elevations, Sections
• 3D Renderings /models
• Lighting concepts
• Graphic design
• Layout print files
• Supervision of print production /finishing
• Construction planning
• Execution / installation
• Project management
• Budget controlling
• Logistics
Expo 2000 – Media Garten | Brand Worlds & Retail Design
• Kinetic sculpture – Tree of Knowledge
• German host pavilion – main exhibition
• 60,000 guests /day x 6 months
• 35 simultaneous kinetic videos
Ground plan Tree of Knowledge
Elevation Tree of Knowledge
Expo 2000 Hannover – Various | Brand Worlds & Retail Design
Ethiopia Ethiopia
Cameroon
Äthiopien
Central America Central America
• 15 countries /organizations represented by ArtLab Studios
• More than any other single agency at EXPO 2000
Expo 2000 Hannover Region | Brand Worlds & Retail Design
Multimedia installation NanaTechnology Cyberdome
50m2 interactive scale modelNature cyberdome Hannover Region
Mankind Transfer Tunnel
• 500m2 mini pavilion
• Interactive model of region
• Cyberdomes Nature / Mankind/Technology
HP GA Experience Center Atlanta | Brand Worlds & Retail Design
• HP Key Graphic Solution Center
• Digital print experience world
• Application display system
DIN A Stream art installation
Digitally printed NBA court
Media mosaic printed on various substrates and HP presses
HP EMEA GA Customer Center Barcelona | Brand Worlds & Retail Design
Different print substrates mounted onto a large piece of art demonstrate the diversity of digital print applications Backlit Tree Installation, EMEA Graphic Arts Customer Center, Barcelona
HP EMEA GA Customer Center Barcelona | Brand Worlds & Retail Design
Ceiling graphic Water World | Compositing 32.5m x 6m | 150dpi full resolution
Wall graphic Forest | Compositing 18m x 3m | 150dpi full resolution
Nespresso Pop-up Store and Café | Brand Worlds & Retail Design
Temporary set-up at Miami Beach Polo Club
External view Shop area
• Sophisticated roadshow concept for US market
• Overall concept and design in cooperation with lead agency – Eventstar
• Interior planning and design
Event Design Award Winner2012Projekt: Mobile Boutique
KitchenAid – Shop in Shop | Brand Worlds & Retail Design
• EMEA-wide shop installations
• Flexible systems
• Replicated in multiple countries
Metropol – Egyptian Dance Temple | Brand Worlds & Retail Design
5,000 m2 night club with 7 themed bars, fully functional theater and stage
Nefertiti’s Treasure Chamber themed bar Multi-purpose main theater
Deutsche Bank – Global E | Brand Worlds & Retail Design
Dynamic introduction platform for Deutsche Bank E-commerce brands
• Press & analyst show
• Six-month installation
• Workshop areas for employees
• Result: value of DB up 10%!
Deutsche Bank – Shareholders’ Meeting | Brand Worlds & Retail Design
• Global E installation at shareholders’ meeting
• Installation with modified content
• Space for 6,000 guests
• Project executed in 4 weeks!
RWE | Brand Worlds & Retail Design
Installation at the Meteorite in Essen, Germany
• CI /branding/corporate vision
• Multimedia installation
• Cyber Video Tree
• Sound Shower Terminals
Multimediabrille
Cyber Video Tree Sound Shower media installation
Trade Fairs & Exhibitions Trade fair design, conception and construction has increasingly gained in importance for ArtLabs Studios in recent years.
We develop and implement demanding trade fair stands of all sizes. As with all our work, we deliver well conceived and well designed overall concepts. Timely production and high-quality, on-budget implementation are of central importance for us.
Trade Fairs & Exhibitions – Expertise
• Overall concept
• Live marketing strategies
• Groundplans, elevations, sections
• 3D Renderings /models
• Lighting concepts
• Construction planning
• Graphic design
• Layout print files
• Supplier management and communication
• Supervision print production /finishing
• Execution / installation
• Project management
• Budget controlling
• Logistics
HP at Drupa 2012 | Trade Fairs & Exhibitions
HP Drupa Print your Future World
• 5,000 m2 trade fair stand
• More than 620 individual graphics totaling 2,200 m2
• Highlight show and video production
• Overall design and management
HP at Drupa 2012 | Trade Fairs & Exhibitions
Various presentation and meeting areas
HP at Drupa 2012 – Sign & Display Islands | Trade Fairs & Exhibitions
Sign & Display Islands at HP Drupa stand 2012
HP at Drupa 2012 – Sign & Display Islands | Trade Fairs & Exhibitions
Custom-designed exhibition areas to display high-quality print samples
Drupa 2012 additional Stands | Trade Fairs & Exhibitions
Pageflex
Scodix Highcon Pixfizz
DraabeHP Hiflex
HP at Drupa 2008 | Trade Fairs & Exhibitions
World’s largest print industry trade fair
• Theatrical experience cinema
• 5,700 m2
• Concept /design / installation
HP at Drupa 2008 | Trade Fairs & Exhibitions
View from a meeting room Entrance portal
180m2 print at 150dpi
HP at Ipex Birmingham 2010 | Trade Fairs & Exhibitions
Detail view scale model
• Second-largest international print show (EMEA)
• 7 Application display areas
• 3,700 m2 – concept /design / installation
Scale model 1:50 by ArtLab StudiosConcept rendering
HP at Ipex Birmingham 2010 | Trade Fairs & Exhibitions
Finished installation
HP at Photokina 2002-2012 | Trade Fairs & Exhibitions
2002 One of many photo opportunity attractions
HP at Photokina 2002-2012 | Trade Fairs & Exhibitions
2006
2008
2010
HP at FESPA Hamburg 2011 | Trade Fairs & Exhibitions
International Sign & Display trade fair
• Stand concept – Digital Print Worlds
• 891m2 – concept /design / installation
Concept rendering Kung Fu Panda Café
HP at FESPA Munich 2010 | Trade Fairs & Exhibitions
International Sign & Display trade fair
• Stand concept – Digital Print Village
• Booth made completely from print samples designed by ArtLab Studios
• 960m2 – concept /design / installation
DIY exhibition prints on various materials
HP at CeBIT 1997-2004 | Trade Fairs & Exhibitions
Installation Flow of Information
Award-winning booth design Virtual Factory Virtual Factory model
• HP Marcom Award
• More than 20,000 m2 realized over the years
• New CeBIT-wide themed look and content each year
• Live Business Theater productions
• Films /graphics /POS
• Concept /design / installationMarcom Award
KitchenAid at Ambiente 2007-2013 | Trade Fairs & Exhibitions
International consumer goods trade fair
• Special concept for flexible stand system
• 50-250m2 concept /design / installation
Original design based on KitchenAid catalogue look and feel
KitchenAid at Ambiente 2007-2013 | Trade Fairs & Exhibitions
2009
201190 years celebration stand, 2009
Porsche at IAA 2007 | Trade Fairs & Exhibitions
Concept rendering – multimedia screen system
World’s largest auto show
• Complete show concept
• Kinetic screen system
• Multimedia system design
• Film/video production
• Sound experience
Porsche at IAA 2007 | Trade Fairs & Exhibitions
Renderings with G-LEC technology and video screens
Porsche at IAA 2007 | Trade Fairs & Exhibitions
• 360° multimedia experience
• 40m kinetic LED screens
CR Hammerstein at IAA Frankfurt 2003 | Trade Fairs & Exhibitions
Dynamische Echtzeit-„X-Ray“-Animation
Luxury automobile seat manufacturer
• Concept – Inside Innovation
• Real-time tracking animation
• Concept /design /construction
Movable X-Ray screens on rails
Dynamic real-time X-Ray animation
Frogster at Gamescom 2010 | Trade Fairs & Exhibitions
International video games trade fair
• Mythical /magical atmosphere
• Strong mood & environmental lighting
• 300m2 – concept /design / installation
Computer-programmed LED light curtain
Moderation on stage
Digital Services for Live Marketing Focusing on new technologies and the latest communication channels, our Digital Services unit is a logical development of our Live Marketing expertise.
Our specialists develop tailor-made event applications for devices such as the iPad, iPhone and other mobile platforms. Whether in order to simplify internal communication or as an interactive element for trade shows and events, our creative solutions make the digital experience more intuitive and livelier.
From analysis, through concept and design, to implementation, ArtLab Studios’ Digital Services unit offers the complete package.
Market Situation, Needs and Potential | Digital Services
Creative, bespoke concepts from Artlab Studios enable you to take advantage of the potential of this new media and seamlessly integrate it into your overall communications strategy
• Opportunities for Live Marketing Applications are growing at a steady rate
• B2B / B2C / B2P
• Mobile Apps conquer all areas of life
• Important part of the cross-media event marketing mix
Who, what and why ArtLab Studios | Digital Services
• 5 years of experience as a full-service agency for events, trade fairs and brand worlds
• 5 years of experience in delivering digital services for live marketing
ArtLab Studios‘ cutting-edge digital services:
• Extensive experience in live marketing
• Integrated new media and technology
• Exceeding the expectations of our clients and their markets
As an ArtLab Studios client you have an experienced team of concept developers, designers, project managers, multimedia specialists and IT-experts at your side.
ArtLab Studios Providing Creative Solutions
How we work | Digital Services
• Creative workshops on developing tailor-made solutions
• Based on pre-determined communication goals
• Event and IT professionals work in tandem with you, step by step
• We keep you constantly up to date about project progress, budget and next steps
• Agile project management allows changed requirements to be integrated quickly into ongoing application development
What we can do | Digital Services
• Research /analysis
• Consultancy
• User stories
• Technical and functional concepts
• Design and development
• Live support
• Data hosting
• Content management
• Data evaluation presentations
Location Based Mobile App | Digital Services
For temporary or permanent locations such as Trade Fairs, Events and Brand Worlds
• Ground plan based interaction
• Easy insertion of products, services, agendas and lead-generation functions
• Additional depth to the location before, during and after the clients visit
• Live updates
• Available in App Stores for iOS and Android
Individual home screen with header graphic slider and description of submenus
Location Based Mobile App | Digital Services
Interactive ground plan Detailed product descriptions
Location Based Mobile App | Digital Services
Individual schedule / agendaw Integrated contact form and links
Dynamic Presenter App | Digital Services
Look smarter! Prepare faster! Create Success!
All in one solution l Unify videos, PowerPoint slides, PDF´s and images Remote monitor screen control l Quicker location of additional assets during show Free asset navigation l Unleash the power of gesture language
Developed for HP ElitePad and available for Windows 8
Dynamic Presenter App | Digital Services
Multi screen mirroring in HD quality incl. hibernation mode
Free presentation path creation with simple gestures
All assets in one application
Volkswagen Group TMC 2010 | Digital Services
Database-backed event solution system for Volkswagen Group
• Booking and ticketing system
• Car & Drive event management
• Interactive terminal system
• 350 guests, 250 cars, 7 test drive categories, 1400 trips
Volkswagen Group GTMC 2011 | Digital Services
iPad-based event solution App for Volkswagen Group
• Event information system incl. dynamic organizer
• CMS-based editorial system
• Booking and ticketing system for Car & Drive activities
• Q&A, JD Power survey, local and guest information
Volkswagen Group – Event-App 2011 | Digital Services
Modular Event App for all VW brands
• Adaptation of the VW basic Event App
• Special design and branding for Porsche
• Product presentation of Porsche portfolio
• Concept and design
German Ministry of the Interior 2011 | Digital Services
Technology demonstrator for eGovernment
• Users can interactively test various applications
• Interaction with other users in different roles
• Integration with live event
App presentation, IT-Gipfel, Munich 2011
Volkswagen AG – Event-App 2012 | Digital Services
Event support App for iPad
• Event agenda, personal organizer and Q&A module
• Integrated web-based communication solution
• Concept /user stories /design
Digital Information Presentation | Digital Services
Deutsche Bank
• Implementation of corporate social responsibilty report
TIP (publishing company)
• iPad edition
• Editorial workflow realization
Fraunhofer FOKUS
• Concept for Open Ride App
Event Management System | Digital Services
Create an event with the products-and-services-centric system (currently with full inventory palette)
• Online project planning and communication tool
• Choose and share configurations
• Product configurations, descriptions ground plans, product information, site preps
• Milestones /check lists
Asset Management System | Digital Services
• Easy online ordering of event assets
• Furniture, displays, graphics
• Tracking and logistics system
• Warehouse in Berlin
• 12,000 items in-stock, interchangeable graphics
• Shipping and set-up available
Performing Arts ArtLab Studios has its roots in the performing arts. Eric Veenstra’s 34 years of stage/ light design and artistic direction for theater, dance and film form part of ArtLab Studios’ DNA. From our core creative concepts to our focus on the audience’s experience – it is a part of everything we do.
Dance Theater | Performing Arts
• Multimedia concept /design
• Stage / light / costume design
• Long history of European production collaborations
Set design Fragile Circumstances
Light design Der Riss
Light design Prairie
Theater /Opera | Performing Arts
• Conception /production design
• Berlin and world-wide productions
• Stage / light design
Light design Die Apokalypse
Light design Germaine Acogny
Model Oedipus Rex
BMW Williams Formula 1 | Performing Arts
BMW’s return to Formula 1 racing
• Inaugural presentation event
• 3-screen multimedia film production
• Stage design
• Choreography /costumes and ArtLab dancers
Multimedia stage with ArtLab dancers
Friedrichstadtpalast 2003-2004 | Performing Arts
Europe’s largest musical revue theater
• Stage / light and film design
• Film and animation production
• Kinetic stage elements
• Film/video as scenery
Stage design Golden Baby
Stage design Maschinenfrauen
Friedrichstadtpalast 2003-2004 | Performing Arts
The Piano Tuner of Earthquakes (2004) | Performing Arts
• Production design /art direction
• Executive producer Terry Gilliam
• Filmed at MCA Leipzig Studios
• Directed by Quay Brothers
• Lake effects
• Earthquake effects
Scene with César Saracho
Set design Forest on island of Dr. Droz
The Piano Tuner of Earthquakes (2004) | Performing Arts
Set design Flooded Vault
Every successful project starts with a dialog...
ArtLab Studios GmbH
Wisslerstrasse 23 12587 Berlin
Telefon +49. 30. 53 60 81-40 Fax +49. 30. 53 60 81-59
Owner /Creative Director Eric Veenstra