live links version: social network your way into the hidden job market
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How to use social media to break into the hidden job market.TRANSCRIPT
Social Network Your Way Into the Hidden Job Market
Google, Facebook, LinkedIn, & Twitter
By: Jackie Valentine, MBA, GCDF
It is estimated that over 80% of all jobs are filled through networking.
The hidden job market is a term used to describe jobs that aren’t posted online or advertised. Job seekers can tap the hidden job market by using networking connections to help find unadvertised job openings.
What is the Hidden Job Market?
From Alison Doyle, about.com Guide
NetworkingNetworking means creating a directory of contacts you know personally or who you’ve met through various social and business interactions.
• Professional Associations
• College Alumni Associations
• Online Career Networking
• Self-Initiated Contacts (Company Research, Unsolicited Contact, Informational Interview)
Individuals in your network may be able to give you direct job leads, give advice about a particular company or introduce you to others so you can expand your network.
From: “Career Networking”, Career Ready 101
Pick and Choose Your Targets- “It’s important to put your time and energy into opportunities than you’re the most interested in and that have the best chance of coming to fruition. Pick a few companies you’re interested in and pursue them, whether they have current openings or not.”
Tip for Job Hunting During the Recession
(http://bit.ly/ox1Jw)
From: “8 Tips for Job Hunting During the Recession”, December 17, 2009 by Margot
Carmichael Lester
What’s the point?
Gain insight about a company, it’s culture & mission
Get a foot in the door with an employee connection (build your network)
Establish a common ground between you and the interviewer
“Stalk Your Way to a New Job”
(http://bit.ly/mjRMc8)
Google (Company Website, News Articles, Forbes Top Lists, Etc.)
LinkedIn Companies
Company Research
Employee Research Google
Company Website, News Articles, Etc.
Facebook Search for employee name to see if they have a public profile or if they have a friend you know
TwitterSearch company name or employee name and follow them
LinkedInSee who is following a particular companySearch for people who list the company as an employer (past or present)
Obtain information about a prospective company (mission, values, employee names, etc.) or industry.
You can then use this information to tailor your resume and cover letter to address the culture and needs of the company.
Attempt to locate the name of the HR Manager or head of the department you are interested in working for (see Facebook, LinkedIn, Twitter)
Local Chamber of Commerce websites, Trade Associations, Licensing Agencies, or Yellow Pages offer business names in your area based on industry (see LinkedIn, Twitter)
Google’s Main purpose in a targeted job search:
Obtain information on a company or for establishing common ground during an interview or when reaching out to a company representative.
Search the company or person’s name and narrow down results by choosing a specific network or city
If you can’t find the person, try to find someone else who works at their company and see if they are listed as a friend (see LinkedIn, Twitter, or Google)
If a person’s profile is public, you may be able to obtain an email address or phone number.
If you can’t get into their profile because of their privacy settings, check to see if you know any of their friends. If you add their friend, some privacy settings will allow you into their profile or you can see if they have left posts on your mutual friend’s wall.
Facebook’s Main purpose in a targeted job search:
Obtain information about a company, employees, job search
Search a company on twitter to see who is tweeting about it. This is a good way to find company employee names for further research (see Facebook, LinkedIn).
“Follow” someone from the company (or follow the company) to get to know more personal information about them before an interview or to establish a connection
Put your "elevator pitch" in your bio.
Have a custom background giving more detail about your qualifications.
Have a link to your online resume or LinkedIn profile.
Twitter’s Main purpose in a targeted job search:
Use Twellow.com (twitter yellow pages) to find company employees or industry experts.
Establish yourself as an expert in your industry. (Use your status updates to tweet about industry topics, tips, and advice to be viewed as someone “in the know”.)
Get targeted job tweets sent to your Twitter feed or mobile phone (tweetmyjobs.com)
Use hashtags (#jobsearch) to look for posts about jobs in your field (#quality, #manufacturing, #accounting, etc.)
Tweet about recent interviews you have been on or jobs you are applying for to keep it fresh in peoples minds that you are looking for a job
Twitter’s Main purpose in a targeted job search (Continued):
“6 Ways to Score a Job Through Twitter” by Erica Swallow (http://bit.ly/hgdGnq)
Tweet Like an Industry Expert Use Twitter Hashtags Connect with Recruiters and Current
Employees Build a Relevant Network Start a “Hire Me” Campaign Take it Offline
Twitter’s Main purpose in a targeted job search (Continued):
“Stalk Your Way to a New Job”, by Tania Khadder excerpt:
“Someone I know scored a writing gig by following the editor of the target publication for a few months. From time to time, and where appropriate, she would reply to the editor’s tweets with links to her own articles. She was simultaneously emailing the editor, pitching story ideas and requesting an interview. Eventually, the editor agreed to meet her and she got the job.”
Twitter’s Main purpose in a targeted job search (Continued):
“6 Ways to Score a Job Through Twitter” (http://on.mash.to/gRxaOp)
“5 Ways to Find a Job On Twitter” (http://bit.ly/eD1lP6)
“Twitter training wheels: Twitter etiquette for beginners” (http://bit.ly/iMcJ9X)
“27 Twitter Tools To Help You Find and Manage Followers” (http://bit.ly/gYxfNI)
Twitter Additional Resources
LinkedIn Grad Guide: Video 1 What is LinkedIn and Why Should I Join?
(http://learn.linkedin.com/students/step-1/)
LinkedIn’s Main purpose in a targeted job search:
Obtain information about a prospective company/industry, employees, or potential job openings.
Set up a profile and grow a list of connections
People search - use a keyword to pull up any persons profile with that word in it-see where they work, how they got started, education, resume, groups they belong to, etc.
Company search – by the name of the company or a company employee to see if they have a LinkedIn profile or search for local companies by industry and your zip code.
See who is following a company. This is a good way to get contact information of employees in order to send your resume/cover letter directly to the person you want to have it.
Streamline a resume or cover letter or use information during an interview that you gathered from a company or employee profile
LinkedIn’s Main purpose in a targeted job search:
LinkedIn Grad Guide: Video 2Building Your Professional Brand
LinkedIn Tutorials on YouTube
(http://learn.linkedin.com/students/step-2/)
Obtain information about a prospective company/industry, employees, or potential job openings.
Use your summary section like a cover letter
Update your status a couple of times each week if you are job searching to remain visible and at the top of searches
Add your Twitter account to your LinkedIn profile
Ask for recommendations
Utilize LinkedIn apps to upload PowerPoint, PDF, and Word documents
LinkedIn’s Main purpose in a targeted job search:
Groups, Groups, Groups-Schools, Major/Minor Education, Past Work Experience, or Potential Future Industries (Over 200,000, you can join up to 50)
Read discussions to learn more about the industry or to stay current on new trends
Participate in discussions to increase your visibility and establish yourself as an expert in your field
Form relationships in your groups to add to your network
Follow experts in your field or hiring managers
You have the ability to email group members who are not in your network
LinkedIn’s Main purpose in a targeted job search (Continued):
LinkedIn Grad Guide: Video 5 Turning Relationships Into Opportunities
LinkedIn Tutorials on YouTube
(http://learn.linkedin.com/students/step-5/)
Follow a company to keep informed of company news, job postings, or employee transfers or departures.
Review potential companies, find out what connections you may have to the company, and ask for an introduction
View statistics of company employees, including educational degree, universities attended, and “departures” based on employee profiles. This may be a good way to discover an open position, find common ground, or a career path.
Job openings are targeted to groups based on keywords of the group
Search for jobs on jobs tab or through updates from recruiters or network members
LinkedIn’s Main purpose in a targeted job search (Continued):
The Learning Center (link http://learn.linkedin.com/)
has information on each of these topics thatyou will want to check out
LinkedIn Profile Features
Optimal Resume’s Guide to LinkedIn (http://bit.ly/2HroOf)
How To Optimize Your LinkedIn Profile for Job Search (http://bit.ly/fH4l2x)
LinkedIn - How to Effectively Use LinkedIn's Group Feature to Grow Your Network (http://bit.ly/iPYotU)
LinkedIn Additional Resources
Reach out to your contacts and ask for help. Most people enjoy helping others when they can.
Ask for insight as to how they got into their field (Entry level positions/companies, internships, volunteer work, etc.)
Ask for informational interviews with them or someone they can refer you to
What’s Next?
Building relationships is what it is all about!
If you form relationships with decision makers, opportunities will arise. Most jobs aren’t posted and this is your way in.
Good luck in your search for your next awesome job!
Social Media Summary
“How to Use Social Media in Your Job Search” (http://bit.ly/FQMH3)
“7 Secrets to Getting Your Job Using Social Media” (http://on.mash.to/DfWpk)
“How Job Seekers Are Using Social Media for Real Results” (http://on.mash.to/cSuwtj)
Social Media Additional Resources
By: Jackie Valentine, MBA, GCDF
My Contact Information
www.linkedin.com/in/jackievalentine
twitter.com/valentinejackie
introspectivereflection.wordpress.com
www.slideshare.net/jackievalentine
Thank You!