Montalbán 11 is conceived as a

private initiative for the edification and

develop of a high-end housing in of

Madrid. The heritage condition of the

property and the historic importance,

the comfort and luxury attained through

refurbishment, its privileged location

due to its proximity to El Retiro and

to the cultural heart of the city, along

with the perfect combination of art

and architecture, achieved through a

Chromatique Environment by

Carlos Cruz-Diez, make this initiative a

one-of-a-kind and unprecedented project

in Spain that, undoubtedly, is destined

to become an icon of contemporary

architecture and a real artistic heritage

for the city of Madrid.

LIVE IN A WORK OF ARTAMBIENTACIÓN CROMÁTICA MONTALBÁN 11 CARLOS CRUZ-DIEZ

Madrid, Spain

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In Montalbán 11, the pieces of art of

the master Carlos Cruz-Diez, made by

the Cruz-Diez Atelier in Paris, merge

harmoniously with the architecture,

converting the structure into a monumental

and living piece of art. The majestic

building, which façade, central patio and

entrance lobby have been preserved due

to their historical value, displays in its

inner side the Chromatique Environment

conceived by the artist specifically for the

configuration of the common and private

areas of the property, respecting the

special features of the place where it will

be settle.

In the entrance hall, a mural of Induction Chromatique à Double Fréquence

receives the visitor. In this work, different

chromatic ranges continuously appears and

disappears, based on the direction and

intensity of the luminous source and on

the spectator’s angle and visual distance.

This mural leads to the lift, from whose

cabin visitors will have the opportunity

to gaze at a vibrant Chromointerférence

that evolves during the time of the

course of the journey and that changes

in each floor, resulting in eight different

chromatic harmonies. The sensorial

experience derives in a universe of colour

created by the brightness of light on the

Transchromie located in each home, which

reflections permanently change with the

movement of the sun throughout the day.

In Montalbán 11, the artist has created a

chromatic journey in perfect symbiosis with

the space, which plastic value contributes

to the enrichment of the ensemble.

Site Montalbán 11. Madrid, Spain

Scan the QR code to have a virtual tour throughout the artistic project

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Mur d’Induction Chromatique à Double Fréquence Montalbán 11Paris 2016

Chromatography on aluminium

24 m2

Mural A: 240 x 617 cm - Mural B: 240 x 305 cm

Hall

Ascenseur Chromointerférent Montalbán 11Paris 2016

Lift’s mechanism, chromatography on aluminium and printed

on glass

3.000 x 230 cm

Original work distributed in two walls in angle with a different

chromatic harmony for each floor

Lift

Transchromie Madrid A, B o CParis 2016

Transparent acrylic and steel

Original works, each of them with 8 copies

Transchromie Madrid A: 200 x 200 x 30 cm

Transchromie Madrid B: 200 x 200 x 30 cm

Transchromie Madrid C: 200 x 100 x 30 cm

Apartments

3

1

2

3

1

Areas of the artistic project (axonometric cut)

2

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Montalbán 11, is a privileged location where it is present the stamp of a noble past and in which

nature and urbanism are in perfect synergy with art and architecture. This new icon of the city raises

a time machine where the constructive style of the industrial era, the organic feature of modern era

and comfort and sensitivity of contemporaneity converge.

In Montalbán 11, coherent and harmonic fusion of art and architecture make possible that usefulness

transcend in beauty. “The architectonic fact turns into a scenario where residents and visitors of the

building, when interacting with the works, become into co-authors of them by generating chromatic

variations in the space and time of their journey. The works of art grant to the heritage environment

an emotional and affective value, contributing to consolidate the sense of reference, ownership and

proud to reside in this exceptional property”, affirms Carlos Cruz-Diez, who since 1967 has made

many artworks that integrate architecture and public spaces in many cities around the world.

By initiative of In Situ Art Projects, architecture studio subsidiary of Odalys Group, dedicated

to develop integration projects of pieces of art in architectonic and urban spaces; in alliance

with Atelier Cruz-Diez Paris, with an experience of more than fifty years in the elaboration and

installation of Carlos Cruz-Diez’ works, it emerges in Madrid the first global project for integrating

art with architecture in Spain, where colour, light, transparencies, reflections, and movement are the

protagonists. A new concept of habitat, for those with the privilege of live in a work of art.

Carlos Cruz-Diez (1923), French-

Venezuelan artist, who lives and works

in Paris since 1960. His plastic art

proposition, one of the most original

of the kinetic movement, shows us the

artist as one of the most important

colour theorists of twentieth century

and one of the most prominent

figures of contemporary art. His

work revolves around the chromatic

phenomenon and is constituted by

eight investigation: Couleur Additive,

Physichromie, Induction Chromatique,

Chromointerférence, Transchromie,

Chromosaturation, Chromoscope and

Couleur à l’Espace. His optical-kinetic

works appear in permanent collections

of prestigious museums, such as the

Museum of Modern art (MoMA), New

York; Tate Modern, London; Musée

d’Art Moderne de la Ville in Paris;

Centre Pompidou, Paris; Museum of

Fine Arts, Houston; Wallraf- Richartz

Museum, Cologne, among other.

With a trajectory of more than sixty

years of investigations and propositions

about colour, Cruz-Diez affirms: “The

Substantive character of colour is the

concept and starting point of my plastic

speech, contrary to conceptions that

only see in colour a complement of

form. In my work, colour has an intrinsic

value that allows it affirm itself though

its behaviours and ambivalences.

I propose autonomous colour, without

anecdotes, devoid of symbols; the

colour is seen as an ephemeral situation

and in ongoing mutation, creating

realities at every second. In my works

the spectators discover they can create

the colour with their own perceptive

means”

This dossier was sponsored by Fundación Odalys. All rights reserved. The partial or full reproduction of the contents of this publication, via electronic or mechanical means, is strictly

forbidden. © ODALYS EDICIONES DE ARTE, 2017. Caracas, Venezuela. Cover Mur d’Induction Chromatique à Double Fréquence Montalbán 11, Carlos Cruz-Diez

grupo

insituartpinsituartprojects insituartprojectsinsituartprojectsinfo@insituartprojects.com

www.insituartprojects.com

(+34) 913 19 40 11

Live in a work of art, in the heart

of MadridShowroom available prior appointmen

Carlos Cruz-Diez. Panama, 2015© Photo: Rafael Guillén / Articruz

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