Mt. brydges vs. komoka analysis

komoka Vs. Mt. brydges analysisAlex Gazer, Mackenzie Huber, Marco Rogato, Maia Reid, Cameron King

Research objectivesGenerally compare Komoka Vs. Mt BrydgesIdentify Income demographics that are most likely to attend sporting events in proposed locations (Komoka/ Mt.Brydges)Identify alternative markets present in locations that are most likely to attend and support local sports teamsIdentify markets susceptible to effective marketing strategies for consumer acquisition in Komoka/ Mt. BrydgesResearch age/lifestyle demographics who most attend local athletic events Identify environmental factors that could stimulate or detriment growthIdentify possible competitionResearch and identify these markets/demographics in the proposed arena locations and determine which is more feasible for expansion of the league

Komoka vs. Mt. BrydgesBoth occupy Middlesex CountyCounty website information, shows Middlesex favouring Komoka over Mt. BrydgesLarge growth and development plans in Komoka; population expected to grow by 5.8%New leisure center in Komoka with two professional sized rinks, one holding 750 and the other 250Arenas connect to other on-site facilities; indoor walking track, a gymnasium operated by the YMCA, and numerous multi-purpose rooms.

Komoka Vs. Mt. Brydges Geographic areaKomokas population is 2,853; or 1,032 households -2014 Environics Executive Trade Area reportMt Brydges population is 4009; or 1524 households -2014 Environics Executive Trade Area report

Komokas population density is 1,444.2 per square KMMt. Brydges population density is 284.3 per square KM

Komoka

Mt. Brydges

Komoka Vs. Mt. Brydges population densityKomoka is a geographically smaller area, with a lower but denser population

Benefits of Population density

Economic growth and development is higher in metros that are not just dense, but where density is more concentrated.

Diversity is more likely in places where density is more concentrated. This is true of immigrants and foreign-born people

-Richard Florida(Citylab.com)

Komoka Vs. Mt. Brydges Age Demographics

Average age in Komoka is 40Majority of Komoka population is over 1579% of hockey fans and spectators are in the 18-44 age bracket -HockeyFuture.comCompared to Mt. Brydges, more Komoka households are headed by those 35-44 years of ageCompared to Komoka, more Mt. Brydges households are headed by those 45 to 54 years of ageNearly 77% higher rates of families with children also reside in Komoka -Environics

KomokaMt. Brydges

Komoka Vs. Mt. Brydges Age Demographics

79% of hockey fans and spectators are in the 18-44 age bracket -HockeyFuture.com

2% Difference

Komoka Vs. Mt. Brydges education 55.5% of Komokas market have post-secondary qualifications 48.0% of Mt. Brydges market have post-secondary qualifications; well below the average for Komoka30% of Komoka population is University educatedMt. Brydges has 10% University education -Environics

KomokaMt. BrydgesSo What?

Komoka Vs. Mt. Brydges Income Demographics

KomokaMt. BrydgesAverage household income for Mt Brydges is $107,201, which is 16.7% higher than Komoka -EnvironicsAverage household income for Komoka is $124,727, which is 16.3% higher than Mt. Brydges -Environics

So What?

Komoka Vs. Mt. Brydges Lifestyle demographics

Rods and WheelsFields of DreamsMr./Mrs. ManagerTools and TrucksGods CountryLeisureSkiing, races, swimmingCamping, baseball, hockey, poolZoo, aquarium, ski, travelhockey, fishing, campingGolf, boat shows, cruises, auto racesShoppingCamp, video gear, SearsATVs, cameras, drive-thruBoats, video games, formal restaurantsSnowmobiles, video gear, department storesCameras, fireplace, Loblaws

MediaClassic radio, sitcoms, real estate, stumbleuponHockey Night In Canada, Online contestsGoogle+, sports radio, Greys Anatomycommunity radio, Facebook, Online chatsA&E, oldies radio, Twitter, podcastsFood/DrinkFrozen food, ice cream, iced teaPopcorn, value price domestic beer, chips/dipHotdogs, ready to eat salad, liqueursPasta, cheese, hotdogs, coolersCold cuts, frozen veggies, domestic wineFinancial100-$240,000 savings, donations, willsMutual funds, financial plans, donations250-$500,000 savingsRRSPs, loans, donations, estate plan100-$250,000 savings, donationsValuesEffort Towards HealthAversion To ComplexityDutyJoy of ConsumptionFamily

Potential Komoka Competitors

Potential Mt. Brydges Competitors

P.E.S.T. Analysis

The wellness centre and library in Komoka is also attracting Londoners who have no plan to move west-London Free Press 2011Komoka-London overlap

Komoka Market

Komoka-Kilworth and Ilderton plan to grow by about %20 over the next decade

-London Free Press, 2011

London Market

Atlus anticipates that there will be a need for 61,000 new residential units

-ReThink London Growth Forecast/ 2011- 2041

Conclusion

KOMOKAMT. BRYDGES

referenceshttp://www.hockeysfuture.com/advertising/http://www.citylab.com/work/2012/11/cities-denser-cores-do-better/3911/ Environics Analytic Reports- Komoka and Mt. BrydgesSocial Economy as a Social Innovation in Rural Development Eva G. Fekete--University of Miskolc, Hungary