1

Live Case CompetitionFALL KICKOFF WEBINAR

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12:00 - 12:10 CapSource & IACBE Introductions

12:10 - 12:20 About the Competition

12:20 - 12:40 Overview of DoorDash and Live Case:

Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”

12:40 - 12:55 Q&A with DoorDash team

12:55 - 1:00 Wrap-up

AGENDA

Jordan Levy Founder, Executive DirectorEmail: jordan@capsource.io

Phone: (516) 581-0886

SPEAKER:

COMPETITION COORDINATOR

Companies

Educators & Institutions

Students

INDUSTRY INTEGRATED

WHAT IS EXPERIENTIAL LEARNING?

PROJECT-BASED

REAL STAKES

REALOUTCOMES

REFERENCEWORTHY

EXPERIENTIAL LEARNING

REALCHALLENGES

WHAT IS EXPERIENTIAL LEARNING?

LEARN MORE: https://capsource.io/what-is-el/

+ HIRING

WHAT IS EXPERIENTIAL LEARNING?

Real, reference-worthy work experience

Meaningful outcomes for host companies

Real business relationships with mentors

Experience using skills to solve real problems

Perfect to showcase on LinkedIn & Résumé

REFERENCE WORTHY EXPERIENCE

9

REFERENCE WORTHY EXPERIENCE

SPEAKER:

Ted CollinsVP of Member Services and Marketing

COMPETITION HOST

ABOUT THE COMPETITION

CELEBRATING 10 YEARS OF IACBE CASE COMPETITIONS

SECOND YEAR OF VIRTUAL LIVE CASE COMPETITIONS

POWER OF “LIVE CASE”

IMPORTANCE OF EXPERIENTIAL LEARNING

CAPSOURCEPARTNERSHIP

10+ TOTAL SCHOOLS,100+ STUDENTS PARTICIPATING

13

Live Case CompetitionFALL KICKOFF WEBINAR

POWERED BY:

X

THE CASE

Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”

GRADUATE TEAMS UNDERGRADUATE TEAMS

COMPETING SCHOOLS

LIVE CASE COMPETITION

LIVE: Interactive & Current -- w/ Webinars, Q&A, and Deliverables

CASE: Real Challenge ⇒ Real Outcomes = Reference Worthy Experience

COMPETITION: Assessed by Exec Team, Academicians, and Business Leaders

+ Rewards for Top Performing Teams

COMPETITION FORMAT

1st Place Prize:$100 DoorDash gift

card per student

Participation Prize:$10 DoorDash

2nd Place Prize:$50 DoorDash gift card per student

REWARDS FOR TOP PERFORMERS!

(1 Grad, 1 Undergrad Teams) (1 Grad, 1 Undergrad Teams) (All Students Who Complete)

EVENT DATE & TIME (ET)

Official Kickoff Webinar September 21 @ 12 PM

Teams Finalized / Registration Closed September 27th @ 11 PM

Q&A Session Webinar #1 October 2 @ 12 PM

Q&A Session Webinar #2 October 16 @ 12 PM

Winners Announcement Webinar October 30 @ 12 PM

COMPETITION SCHEDULE

** Must submit to jordan@capsource.io by deadline:Presentation & Written Memo

EVENT DATE & TIME (ET)

Pre Kick Off Survey September 21* @ 5 PM

Submit questions for DoorDash September 25 @ 5 PM

Submit questions for DoorDash October 9 @ 5 PM

Temperature Survey October 14 @ 5 PM

Submit Final Deliverables October 23 @ 5 PM

Wrap-up Survey November 4 @ 5 PM

DELIVERABLE SCHEDULE

** Must submit to jordan@capsource.io by deadline:Links to Presentation & PDF Written Memo

KEY GUIDELINES

❏ 4 Students Must Participate in Competition Deliverables

❏ No Late Submissions

❏ Do Not Contact DoorDash (Q&A Webinars)

❏ Please Complete All Surveys (Talent Profile, Certificate, Rewards)

❏ Sportsmanship (All Winners & Learners)

❏ Professionalism, Etiquette, and Reputation Building

❏ Communication, Collaboration, Critical Thinking, Creativity!

❏ Learn & Have Fun !

READ THE RULES: https://capsource.io/wp-content/uploads/2020/09/DoorDash-IACBE-Case-Competition-Rules-Guidelines-.pdf

Companies

Educators & Institutions

Students

ALL STAR STUDENT DELIVERABLES

HELPFUL RESOURCES:

PREPARING FOR EXPERIENTIAL LEARNING

https://capsource.io/preparing-students/

https://capsource.io/all-star-students/

TECH RESOURCES GUIDE

https://capsource.io/tech-resources/

INTRODUCING:

Project Champion

Chasen White

Sr. Manager, Strategy & Ops

HOST COMPANY

FoundedJuly 2013 in Palo Alto, California, U.S. by:Tony Xu, Evan Moore, Stanley Tang, Andy Fang

Websitehttps://www.doordash.comDownload our mobile application for iOS and Android

Headquarters / Countries Served

Funding

DoorDash is based in San Francisco with operations across the United States, Canada and Australia.

Total Funding: $2.5BValuation: $16B

About DoorDash

Discover Search Select Order

Browse your town for

all the local flavors

Search & sort by cuisine to find your

favorite

Look over the full menu and make

your meal

Checkout quickly with card-on-file

and auto tip

Track your order with

live updates

Track

Customer Experience

1) Customer places order on DoorDash

2) Order is immediately sent to tablet

3) Restaurant confirms order & assigns a prep time

4) DoorDash assigns a Dasher

5) Dasher travels to the restaurant

6) Restaurant makes food and ensures order accuracy

7) Dasher parks, enters restaurant, & waits for food

8) Dasher leaves restaurant and drives to customer

Focusing on these controllable metrics will lead to operational excellence for merchants

What happens when you order?

History of DoorDash

Founding Mission

Macaroon store in Palo Alto identified delivery as a problemInterviewed 200 merchants in Palo AltoPalo Alto / Suburbs are underserved for deliveryBuilt MVP in less than a week and received an order within 30 minutes of being livePalo Alto Delivery company was born (later renamed DoorDash)

DoorDash began with a simple mission: to enable every merchant to deliver.

Founding Story

ABOUT DOORDASH’S SERVICES

DoorDash MarketplaceCustomers open DoorDash app and can place an order at a restaurant for pickup or to be delivered by a Dasher. Grocery now also available on DoorDash.

CaviarSame offering as DoorDash, but higher end restaurants

DoorDash for BusinessCatering for offices

DashMartDoorDash convenience warehouses, stocked with essentials

DoorDash DriveProviding DoorDash logistics network to companies like Walmart, Target, Smart & Final so they can tap into a network of Dashers

Project DASHDoorDash’s social movement to let no food go to waste and help restaurants send excess to those in need

DashPass$0 Delivery with DashPass subscription

And more...checkout https://medium.com/@DoorDash

DOORDASH’S TRACTION

*This data represents a third party (Edison Trends) assessment of on-demand food platforms spend share and is not endorsed or verified by DoorDash. Source: Forbes

MY DOORDASH JOURNEY - Strategy & Operations

LaunchGrowing DD footprint from 800 to 4,000 cities in 10 months

Consumer Strategy & OperationsIncreasing retention of customers through gamification

Australia, Head of ConsumerLaunching first country outside of North America

Pickup, Head of ConsumerGrowing customer engagement on new DoorDash products

FUTURE OF DOORDASHFounding MissionEnable every merchant to deliver.

Looking AheadContinue pursuing that mission, while addressing specific cx segments needs, which leads us to college

CollegesOpportunity size: 20MM college studentsGoal: Reach over 50% market share of college student spend on food.

Sample Hypothesis:By creating an integration with colleges, Doordash would enable college students to spend their university meal plan points on DoorDash, which will redefine what the college dining experience looks like in the post-COVID world and will act as a highly efficient cx engagement and acquisition channel.

Sample Opportunity Sizing:There are ~20MM students enrolled in universities, and we estimate ~1.7B meals are eaten on campus during a full academic year with a university provided meal-plan, meaning that these meals would be purely incremental to DoorDash.

If DoorDash were to partner with enough colleges to reach 500k students, DoorDash could generate 10MM incremental orders per year.

Part 1: Deep Dive on DoorDash

Part 2: Analyze the Student Dining Landscape

Part 3: Analyze Key Stakeholders & Go-To-Market Options

ABOUT THE LIVE CASE

Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”

Part 4: Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"

VIEW FULL CHARTER: https://capsource.io/charters/lcfall/

BACKGROUND MATERIALS

Market Sizing Sheet (Link)

College Meal Plan Doc (Link)

DoorDash Blog (Link)

DoorDash College Trend Report (Link)

We suggest additional online research, but here are some links to get you started:

LIVE BUSINESS CASE COMPETITION

3-Minute Explainer Video 55 Points

5 Page Executive Memo 20 Points

(+ Appendix)

TOTAL AVAILABLE POINTS 75 Points

DELIVERABLES

5-PAGE EXECUTIVE MEMO ( + APPENDIX)

20 Points

Argument

Clear

Concise

Consistent

Professional

NOTE: Do not summarize the case.

Summerize your suggestions.

3-MINUTE EXPLAINER VIDEO

55 Points

Argument

Case Feasibility

Company Feasibility

Research & Support

Structure

Professionalism

Creativity

GRADING

ABOUT DOORDASH ABOUT COMPETITION

QUESTIONS?

Chasen White

Senior Manager, Strategy & Ops

Jordan Levy

Founder, Competition Coordinator

Thank you, CapSource!

Ankush ManchandaIndustry Partnerships

Jordan LevyExecutive Director

Abbey GoldenbergMarketing

Sherry Li Operations

Timothy SaidelyNetwork

Greg RyanFinance

Advisors

Faisal AwanEngineering

Donald DoaneConnect Yard

Education Technology

LD MetcalfeWilliam & Mary

Experiential Learning

Eric LavinArizona State University

Chief Learning Officer

Dani CrollAcademic Partnerships

Thank you, IACBE!

Phyllis OkrepkiePresident

Ted CollinsVice President of Member Services and Marketing

Kim CaedoVice President of Finance

Cecilia LivengoodDirector of Compliance

and Accreditation

LaNita MalinowskiDirector of Internal Operations

and Member Relations

Joanne KellerAccounting Specialist

Thank you to everyone!

POWERED BY:

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GOOD LUCK TO ALL TEAMS!