live as a copywriter
DESCRIPTION
Peter Ampe/DDB: Live as a copywriterTRANSCRIPT
Peter AmpeIdea Writer DDB Brussels
Live like a copywriter
How to become an advertising star
Dress like a creative
Don’t be intimidated by your colleagues
Account DIRECTOR
Creative DIRECTOR
Strategic DIRECTOR
CHIEF Executive
Officer
CHIEF Operating
Officer
CHIEF Financial Officer
HEAD of Digital
HEAD of Design
The othersCopywriter
You
Idea Writer
How to havegreat ideas
Don’t read advertising
annuals,
read the newspaper
Hate advertising
If you have natural interests,
feed them.
And then connect them to the
brands you are working on.
Mine are :
Sports
Art
New technologies
Go after the facts
It only takes 1 to provide a
concept,
It takes 10 to produce it.
Try to save the world
Study Psychology
How to be agreat writer
1 image is more than 1000
words.
1 word is more than 1000
images.
Play!
Read!
“For a man of his age, fifty-two, divorced, he has, to his mind, solved the problem of sex rather well.” (JM Coetzee ‘Disgrace’)
“I’m Jared, a ghost. ” (Douglas Coupland ‘Girlfriend in a Coma’)
“Als ze mijn overlijdensbericht schrijven. Morgen. Of overmorgen. Zal erin staan: Leo Gursky laat een appartement vol rotzooi achter” (Nicole Kraus ‘De Geschiedenis van de Liefde’)
It’s not you talking,
It’s the brand talking.
We read printWe scan sites
We skim postersWe hear radioWe watch tv
You do the writing,
Ask someone else to do the
erasing
Overhear conversations
Rub ideas and copy against each other,
and you will become an advertising star.
#
@peterampe