live and social 10 common business blogging mistakes
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@liveandsocialhttp://liveandsocial.com
Getting Success from Your Business Blog…10 Common Mistakes and How To Overcome Them
Follow us @liveandsocial
Jonnie JensenCEO & Social Business StrategistT: 08452871181
M: +44 7900183311
@liveandsocialhttp://liveandsocial.com
Who is Jonnie Jensen | Live And Social?
• Worked in Internet Marketing since 1999• Dad told me it would never catch on!
• Spent 3 years online, then 4 years in mobile• Lycos UK then Boungiorno UK
• Totally focused on social and content since 2007
• Live And Social delivering content and social media success
• Husband, father of 3
• Like healthy living, food, family and fun…that all includes wine!
@liveandsocialhttp://liveandsocial.com
Small businesses with blogs
generate 126% more leads
than those without a blog Social Media Today
Adding between 21 and 51 blog
posts to your site boosts traffic
by up to 30% Traffic Generation Cafe
93% of B2B marketers
are using content
marketing. 76 percent
are blogging CMI
90% of B2C
marketers are using
content marketing. 72
percent are blogging CMI
Companies nearly doubletheir sales leads by increasing
blogging frequency to 6-8
times per month Hubspot
62% of companies
outsource their
blogging and content
marketing Mashable Blogs greater than 1,500
words receive avg 68.1% more tweets and 22.6% more
Facebook likes Quick Sprout
B2B marketers who
blog generate 67% more leads than their
non-blogging
competitors InsideView
87% of B2B marketers use
social media to distribute
content CMI & Marketing Profs
Inbound marketing
leads have a
14.6% close rate,
while outbound
marketing leads
have a 1.7% close
rate Hubspot
@liveandsocialhttp://liveandsocial.com
Where are you on the spectrum?
Slow Death Library
PartyIndustry Leader
SOC
IAL
CONTENT
Digital Growth Spectrum™
@liveandsocialhttp://liveandsocial.com
Digital Growth Spectrum™
UNSOCIAL
PRESENT
AWAKENING
EVOLUTION
RAPID GROWTH
1-3 months 3-6 months 6-12 months 12+ months
Conscious well branded presence.Senior management commitment
Team of champions. Creating content and building audience
Company wide support. Driving traffic. Raising profile. Achieving some ROI
Industry leading content and processes. High traffic, driving sales with 3-4 x ROI
@liveandsocialhttp://liveandsocial.com
Where is your blog taking your business?
NowDesired
Goal
- In The Way -
Common Business Blogging
Mistakes
1
2
3
54
6 7 8
9
10
@liveandsocialhttp://liveandsocial.com
Content Planning Matrix
TOPICAL
COMPLIMENTARY YOUR MESSAGE
YOUR AUDIENCE NEEDS
NEWS JACKING EVERGREEN
@liveandsocialhttp://liveandsocial.com
The Power of Connected Companies
Industry / Potential Audience
Clients / Existing Audience
Company Social Profile
x1
x7 x8
x2 x3 x4
x5 x6
Team Social Profiles
Reach500
Reach & Industry Influence8 x 500 = 4,000
@liveandsocialhttp://liveandsocial.com
Digital Growth Strategy
Blog Post
Read content
Calls to action
Landing Pages
Download content
Data capture
Email Marketing
Sent content
Nurture prospect
Convert Prospect
Notify sales team of opportunity
@liveandsocialhttp://liveandsocial.com
Where is your blog taking your business?
SOC
IAL
CONTENT
Slow Death
PartyIndustry Leader
Library
@liveandsocialhttp://liveandsocial.com
Apply to participate nowwww.BusinessBloggingMasterclass.com