Livaeco by Birla CelluloseTM fibres are made from wood sourced from FSC® certified forests.

This implies that the wood is sourced from the forests following the principles of Sustainable Forestry Management.

SUSTAINABLE FORESTRY

FSC® Certified

LIVAECO BY BIRLA CELLULOSETM: ECO-ENHANCED VISCOSE

The Forest Stewardship Council (FSC) logo on a wood based product ensures that products come from responsibly managed

forests that provide environmental, social and economic benefits.

Livaeco by Birla CelluloseTM,stands for enhanced sustainability of natural, fluid and fashionable fabrics using Birla Cellulose fibres.Sustainability claims are based on third party evaluation of other fibres.

Livaeco by Birla Cellulose™, natural fluid fashion that is now eco-enhanced. Ethically derived from FSC® certified natural, renewable resources, these

fibres contribute towards a green environment and can be traced to its origin. Fabrics made with Livaeco by Birla Cellulose™ are soft comfortable and

drape beautifully.

*

100% SUSTAINABLEFORESTRY

LOW WATER CONSUMPTION*

BIO-DEGRADABLE* TRACEABILITY OFSOURCE

ACHIEVED DARK GREEN SHIRT RANKING IN CANOPY’S HOT BUTTON REPORT 2020

SAC: Higg INDEX

25-29buttons

30-35buttons

15-19buttons

10-14buttons

5-9buttons

0-4buttons

Canopy is an international not-for-profit environmental organization dedicated to protect our forests, species and climate.

20-24buttons

*All values are for 1 kg of the productMethodology of Impact Calculation as per Higg MSI

Impact Category

Climate Change Eutrophication

Resource Depletion

Water Scarcity

Chemistry

Total

MSI SCORE*

Generic Viscose

7.11

5.69

6.08

2.45

2.84

24.17

Livaeco Viscose

4.21

2.30

4.55

1.29

1.90

14.25

1) Higg facility environment module • Livaeco by Birla CelluloseTM, Scored > 90 out of 100

2) Higg MSI • Livaeco by Birla CelluloseTM Scored 14.25 against 24.17of Generic Viscose

Livaeco improved by

41%

60%

25%

47%

33%

41%

Birla Cellulose

Birla Cellulose ‘Tops Canopy Hot

Button Report 2020Scoring 33 Buttons

LOW ENVIRONMENTAL FOOTPRINTMaking of 1 Garment Of Livaeco by Birla CelluloseTM

1. Unique molecular tracer inside the fibre for source verification at all stages

Fibre

Yarn

Fabric

Garment

TRACEABILITY SYSTEM

Livaeco by Birla CelluloseTM stands for enhanced sustainability of natural, fluid and fashionable fabrics using Birla Cellulose fibres.Sustainability claims are based on third party evaluation of other fibres.

Low water* consumption• Saves 900 ltrs of water vis-a-vis

other natural fibres

Low greenhouse* gas emission• 300 grams less green house gases emission

Equivalent to dailydrinking water need of

200 people

Equivalent to planting 6 trees

per ton ofLivaeco fibers

2. Supply chain traceability through block chain

Plantation Pulp Fibre Yarn Fabric Garment

*

*vis-à-vis other natural fibres

- Logo- Hang tag- Visual merchandising- Marketable story- Digital- Co-promotions

Branding Services

HIGHEST QUALITY THROUGH LAPF

LIVA Accredited Partners Forum is a consortium of weavers, spinners andfabricators who constantly endeavor for a high quality fabric.

BY BIRLA CELLULOSE

PULPWOOD

Fiberproduction

Value chain traceability through block chain

Fiber 2 Retail

Tracer

LIVAECO BY BIRLA CELLULOSETM

CHAIN-SUSTAINABLE THROUGHOUT

(Domsjo/Sweden)

Closed-loop bleach plantno emissions

Consumer

TechnicalSupport

Design anddevelopmentSupport

MarketIntelligence

Support

Marketing andBuyer Link

Support

Vendor ManagementSupport

For more information visit www.lapfconnect.com

FEM >= 90

Livaeco by Birla CelluloseTM, fiber production

saves 2/3 of water vis-a-viscomparable fibers

*Compared against other Viscose Fibre

*

Sustainable Textile Solution

BLOCKCHAIN

FSC ® Certi�ed FSC ® Certi�ed FSC ® Certi�ed

PARTNERING WITH LIVAECO BY BIRLA CELLULOSETM

Livaeco by Birla CelluloseTM, partners get support through branding services such as,

Logo | Hang tag | Visual merchandising | Marketable story | Digital co-promotions

Disclaimer: Despite careful research and studies conducted with utmost care, Birla Cellulose – the Pulp and Fibre business of Aditya Birla Group (hereinafter referred to as Birla Cellulose) assumes no liability whatsoever for the actuality, completeness, preciseness and correctness of the information made available in this brochure. Birla Cellulose reserves right to change and/ or modify individual pieces of information, parts of

individual pages and/ or the entire brochure from time to time.Any typographical and printing errors in this brochure are subject to correction. Birla Cellulose apologizes in advance for any typographic errors that may occur, including those due to technological problems beyond its control or errors in entire. The brands Birla Viscose, Birla Modal, Birla

Excel and Birla Spunshades also belong to Birla Cellulose.

Bangladesh | China | India | Indonesia | Thailand | Turkey | U.S.A

wwwwww.livaeco.birlacellulose.com.com enquiry.liva@adityabirla.com #responsiblefashionwithlivaeco

Digital co-promotions

Hang tag

Visual Merchandising

Disclaimer: Despite careful research and studies conducted with utmost care, Birla Cellulose – the Pulp and Fibre business of Aditya Birla Group (hereinafter referred to as Birla Cellulose) assumes no liability whatsoever for the actuality, completeness, preciseness and correctness of the information made available in this brochure. Birla Cellulose reserves right to change and/ or modify individual pieces of information, parts of

individual pages and/ or the entire brochure from time to time.Any typographical and printing errors in this brochure are subject to correction. Birla Cellulose apologizes in advance for any typographic errors that may occur, including those due to technological problems beyond its control or errors in entire. The brands Birla Viscose, Birla Modal, Birla

Excel and Birla Spunshades also belong to Birla Cellulose.

www.birlacellulose.com

Bangladesh | China | India | Indonesia | Thailand | Turkey | U.S.A