littoseed- bringing plants inside
TRANSCRIPT
How did people want to connect with nature?
Will DoWill Not Do
Effective
Not Effective
Bring !Plants!Inside
Effective? Why?
Daily InteractionsAverage workweek in office: 40 hrs/week.
Potential of turning black thumbs into green
thumbs.
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Goal: High Impact
Significance of
Impact
Number of People Impacted
IF reached, how much happiness can a plant bring
to someone’s life.
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4 simplicity factors at work
1. Time 2. Matching existing
routines
3. Physical Effort 4. Mental Effort
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Help people bring plants inside by selecting a plant
that is likely to succeed and delivering it to their space.
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Plants that are drought resistant, delivered to your doorstep or office
aimed at simplifying the process of acquiring a plant and creating
success momentum.
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
Avg. 82 unique visitors a day
Value Proposition: Simple way to bring tiny plants inside the home.
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Conversion rate is low ~ 1.3%9 plants delivered
Results
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Goal: High Impact
Significance of
Impact
Number of People Impacted
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. Green Dot Behavior 1 Time Behavior
-> Tough!
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Why?
Help people do what they already want to do?
Questionable
Simplicity changes behavior?
Yes! BUT money adds complexity It’s not simple enough.
Fun? Social?Not Quite.
Motivation Wave?Creates a motivation wave if plant is received,
but not tapping into one.
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Re- do?
Wednesday, October 24 21
VIRGIN 82%
Wednesday, October 24 21
VIRGIN 82%
Wednesday, October 24 21
VIRGIN 82%
Wednesday, October 24 21
VIRGIN 82%
People want to have a green thumb. Most didn’t yet feel ready to own a real
plant. They want to learn how to take care of plants, especially to learn how much
to water them. A next iteration of this project would have been a simple, fun, social
and free way to teach them those habits.
www.littoseed.com