Little Content

Fish in a Big

Company

PondSubmission to LavaCon

Marli Mesibov

@marsinthestars

A lack of internal support

When I worked in an agency I always had internal support from my team, even with the worst clients imaginable.

Then I moved to Fidelity, a large company where our clients were our superiors. I learned to hate and fear the phrase “we know it’s a problem, but we don’t want you to focus on it.”

There is a solution!

I lost faith, and I lost interest in my work for

months. When I awoke from my stupor, it

was thanks to a conference, a book, and a

plan.

Now I want to save other content strategists

from getting lost in the big pond.

Learn from my mistakes

In this session, attendees will learn:

How to make a “content problem” into a

“company problem.”

How to walk the fine line between useless

gossip and necessary rabble rousing.

How to recognize when process is helpful,

and when it’s harmful – and how to fix it.

Marli Mesibov

Content Strategist

o Managing editor

UX Booth

o Conference speaker

CS Forum, LavaCon 2013

and 2014, Content Strategy Applied, & more

o Website: www.marli.us

Twitter: @marsinthestars

Don’t forget to “like”

this talk if you want to

see it at LavaCon

2015!