little big spoon presentation

11/22/2020 Eric Chen

Eric Chen

Little Big SpoonPresentation


Who are we

“Little Big Spoon” is an ice cream shop located in Amsterdam, Netherlands. We’re a gay couple who are from America, we are about to have a family in Amsterdam and we’re planning on having a baby. We just wish there was a colorful and gay-friendly ice cream shop that attracts family and tourists.


Who are we

Tourists, queer friendly, colorful, affordable, relax, family friendly, aesthetically pleasing, romantic, diverse.

By Targeting tourists and queers, this Ice cream shop was designed to be relaxing and colorful. We want this place to be a place where people can have a coffee date, where people can bring their family and kids.


Target Audience


Brand Guide


Brand Mark

The Little Big Spoon brandmark is a combination of both a hand-drew logo and a hand-written typeface. The Little Big Spoon brandmark is made of three sections, these three sections are the spoon, the text “Little Spoon” and the “Big”. By reading from left to right and top to bottom, it becomes “Little Big Spoon,” the direction of the spoon is also leading viewers to seethe word “Little” first and then the word “Big”. The phrase“little spoon and big spoon” is common in the LGBTQ community, it has a sexual meaning but it also represents the love, care, and comfort between two people. Moreover, the word “Big” is inside the round part of the spoon, it sends the message as “a big spoon of ice cream.” The three sections also become representative of the three founding values of Little Big Spoon as an ice cream store: Family Friendly, LGBTQ Friendly, Relax. The hand-drew logo gives a sense of comforting and calming, the hand-written typeface gives a sense of friendliness and youth.


PrimaryColor Palette

The Little Big Spoon’s primary color palette is built around the colors from the ice cream and the colors from a rainbow. The pastel colors represent the relaxing and calming vibes of the store. The first two colors from the top are rounded out with a purple and a red, red is the color traditionally associated with energy and love. purple in the modern world is not just associated with mysteries, it also represents gay clubs. The three colors on the bottom are also the colors that will be used across the whole brand systems, but they wouldn’t appear on a colored logo with a white background, blue represents purity and youth, orange represents not just enthusiasm but also comfort, green represents nature and that’s also what the store uses as materials which are natural products. Always have at least one of the two primary colors on each type of deliverables.

When they’re being used as background colors, we suggest lowering the opacity of the colors.


Brand Mark &Color Usages

These white logos with the colored word “Big” should only be used with colored backgrounds, and the color on “Big” should match the back-ground color. However, if the color background on the deliverable is not one of the colors from the color palette, consider using the logo that is closest to the background color, such as back-ground-yellow, the logo should be the green one. (See rule 7-10 on the “DO NOT” page)


Secondary Color Palette

The Little Big Spoon secondary color palette are the colors that would go with the illustration, they would be the background color for the illustration, we suggest to pick the color in this order that matches the order of the illustrations in the next page, and we suggest to use the colors that are being shown here. (It’s ok to lower the opacity of the colors to no less than 20%)


BrandIllustration


Brand MarkStructure

Construction

Placement

The word “Spoon” is the same width as the round part of the spoon, the word “Big” is not exactly centered, but the letter “g” should always lined up with “o” from the spoon, and the letter “B” should always lined up with the bottom part of the “p”. The distance between the letter “e” from the word “Little” and the “S” from the word “Spoon” is the same distance between the baseline of the word “Little” and the word “Big”.


Brand Mark(do not)

1 6

2 7

3 8

4 9

5 10

1. Do not use the All Cap letter. 2. On the colored logo, do not use any colors other than purple for the “Little and Spoon” and white for the “Big.”3. Do not distort it in anything form or directions. 4. Do not use fonts other than Felt Tip Woman BOLD5. Do not use other colors on the spoon6. Do not use “not similar” colors for the background and the word “Big” when using the color text logos. 7. Do not use colors outside of the color palette on the word “Big” even it’s on the background color that’s not a color from the palette. (As mentioned)8. Do not use the colored logo on a back background, ever. 9. Do not use the same color on all three words, the word “Little” and “Spoon”, and the word “Big” are always in different colors.10. Do not use colors other than white on the word “Little” and “Spoon” when the background isn’t white, rule 9 also applies here.


BrandTypography

This family of fonts is a collection of many fonts in playful and hand-written styles, that are all readable and visually comforting. They help give a sense of playfulness and friendliness to the visual identity. The Little Big Spoon brand family uses three font families, they are called Banthink, Providence San Pro, and Buka Bird. Banthink is a very playful font but there’s also a sense of maturity, it’s mostly used for medium to large size headlines and titles. Providence San Pro is a hand-written font that gives a sense of friendliness, it’s mostly used for small to medium size body text and headlines. Buka Bird is the most dramatic font of the brand, it’s mostly used for Big size titles only.


Slogan

Wanneer grote lepel en kleine lepel ontmoetenJe krijgt een regenboog

When big spoon meets small spoon You get a rainbow


Business Cards


Store Elements


We partner with our neighborhood bakery for the cookies and fill them with your choice of our homemade ice cream!

Cup/ConeCup m l 1 Scoop 3€ 4€ 2 Scoops 4€ 5€ 3 Scoops 5€ 6€

Cone (Max. 3 Scoops) Waffle 4€ Choc. 4€ Dipped 5€

Sundaes (Max. 2 Topping) 3 Scoops 7€ Vul maar bij 8€

Drinks Coffee m l Drip coffee 2.5 3.5Iced coffee 3.0 4.0Cold brew 4.0 €.0Espresso 2.5 3.5Cortado 3.5 4.5Cappuccino 3.5 4.5Frappuccino 4.0 5.0Latte 4.0 5.0Frozen Latte 4.5 5.5Macchiato 5.0 6.0Barista 5.5 6.5

Sweet m l Spanish Latte 4.5 5.5Frozen Choc. 4.0 4.5Mocha 5.0 6.0Matcha Latte 5.5 6.5Vanilla Latte. 4.5 5.0Milk Tea 3.5 4.0Hot Choc. 3.5 4.0

Fest CruiseBoat (Max. 10 Scoops, With 2 bakery of your choice)

Rainbow 16€Red light 23€

Vanilla • Chocolate Chip Cookie Dough • Nutella • Maple Mocha Chip • Pumpkin • Matcha Caramel • Coffee • Peanut Butter Oreo • Orange Sherbet • Peach Mango • Coconut • Strawberry Pistachio • Dark Choc. Chip

Twist • Cheese Cake • Pistachio Banana • Cookies & Cream Salty

Fudge Brownie • Blueberry • Key Lime • Black Raspberry

Homemade Flavors

Kiwi • Key Lime • Raspberry • Pear Lemon SorbetDairy Free

Made Your OwnIce Cream Sandwiches

Made Your OwnBossche Bol

Made Your OwnTompouce

Salty Caramel • Chocolate Vanilla • Twist • Cinnamon

Toasted Coconut • Peanut Butter

Vegan Ice Cream

Salty Caramel • Chocolate • Pumpkin • Maple Mocha • Strawberry • Peanut Butter

Eclair

Cookie Dough • Oreo Chocolate Chip

Peanut Butter • Coconut Key Lime • Nutella

Yogurt Flavors Lowfat

Made Your OwnCrepe

Pineapple • Pumpkin Strawberry • Apple

Raspberry • Blueberry

Vlaai(Dutch pie)

All ingredients can be blended with Chocolate or Vanilla Nonfat Yogurt. We use fresh fruit, cakes, and the actual candies as blend-ins. No artificial flavors.

Toppings 0.7€ eachOreo Crumbs • Malted Milk Powder • Hot Fudge • Caramel • M&M’s

Peanut Butter • Sprinkles Strawberry • Mini Chocolate Chips Gummy Bear • Marshmallows • Mango

Natural Syrup 0.5€ eachChocolate • Peanut Butter • Maple • Honey

Caramel • Cheery Jam • Apricot Jam

Raspberry • Peach Blueberry • Banana Mango • Strawberry

Pineapple

Yogurt Flavors Nonfat

Thin puff pastry filled with ice cream and topped with strawberry or cheey icing.

2 scoop of ice cream and topped with 1 topping and 1 syrup of your choice

Choux pastry filled with ice cream and coated with chocolate fondant icing.

Menu


Wall Poster


Environment


Deliverables


Cone Wrappers


Cup Wrappers


Cups


Luggage Tags


Umbrella


Journals


Advertisings

11/22/2020 Eric Chen11/22/2020 Eric Chen


Thank You

little big spoon presentation

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