literaturverzeichnis - springer978-3-658-18143-7/1.pdf · literaturverzeichnis adams, j. stacy ......
TRANSCRIPT
Literaturverzeichnis
Adams, J. Stacy (1965), „Inequity in Social Exchange“, in Advances in Experimental
Social Psychology, Leonard Berkowitz (Hrsg.), New York: Academic Press,
267–99.
Alba, Joseph W. und J. Wesley Hutchinson (1987), „Dimensions of Consumer Exper-
tise“, Journal of Consumer Research, 13 (4), 411–54.
Aguinis, Herman und Ante Glavas (2012), „What We Know and Don’t Know About
Corporate Social Responsibility: A Review and Research Agenda“, Journal of
Management, 38 (4), 932–968.
Aiken, Leona S. und Stephen G. West (1991), Multiple Regression: Testing and Inter-
preting Interactions. Newbury Park, CA: Sage Publications.
Anderson, Eric T., Karsten T. Hansen und Duncan I. Simester (2009), „The Option
Value of Returns: Theory and Empirical Evidence“, Marketing Science, 28 (3),
405–423.
Anderson, Eric T. und Duncan I. Simester (2008), „Does Demand Fall When Custom-
ers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large
Sizes“, Marketing Science, 27 (3), 492–500.
Anderson, Eric T. und Duncan I. Simester (2009), „Price Cues and Customer Price
Knowledge“, in Handbook of Pricing Research in Marketing, Vithala Rao
(Hrsg.), Northampton, MA: Edward Elgar Publishing, 150–168.
Andrews, Michelle, Xueming Luo, Zheng Fang und Jaakko Aspara (2014), „Cause
Marketing Effectiveness and the Moderating Role of Price Discounts“, Journal
of Marketing, 78 (6), 120–142.
© Springer Fachmedien Wiesbaden GmbH 2017P. Leinsle, Determinanten der Preisfairness, Beiträge zur empirischen Marketing- und Vertriebsforschung, DOI 10.1007/978-3-658-18143-7
Literaturverzeichnis 176
Ascarza, Eva, Anja Lambrecht und Naufel Vilcassim (2012), „When Talk Is “Free”:
The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs“,
Journal of Marketing Research, 49 (December), 882–99.
AT&T (2016), „Voice & Data Plans“, (accessed November 14, 2016), [available at
https://www.att.com/shop/wireless/].
Auger, Pat, Paul Burke, Timothy M. Devinney und Jordan J. Louviere (2003), „What
Will Consumers Pay for Social Product Features?“, Journal of Business Ethics,
42 (3), 281–304.
Bagozzi, Richard P. und Youjae Yi (2012), „Specification, Evaluation, and Interpreta-
tion of Structural Equation Models“, Journal of the Academy of Marketing Sci-
ence, 40 (1), 8–34.
Baker, Julie, Dhruv Grewal und A. Parasuraman (1994), „The Influence of Store Envi-
ronment on Quality Inferences and Store Image“, Journal of the Academy of
Marketing Science, 22 (4), 328–339.
Barnett, Michael L. (2007), „Stakeholder Influence Capacity and the Variability of
Financial Returns to Corporate Social Responsibility“, Academy of Management
Review, 32 (3), 794–816.
Barone, Michael J., Anthony D. Miyazaki und Kimberly A. Taylor (2000), „The Influ-
ence of Cause-Related Marketing on Consumer Choice: Does One Good Turn
Deserve Another?“, Journal of the Academy of Marketing Science, 28 (2), 248–
262.
Batra, Rajeev und Olli T. Ahtola (1990), „Measuring the Hedonic and Utilitarian
Sources of Consumer Attitudes“, Marketing Letters, 2 (2), 159–70.
Becker-Olsen, Karen L., B. A. Cudmore und Ronald P. Hill (2006), „The Impact of
Perceived Corporate Social Responsibility on Consumer Behavior“, Journal of
Business Research, 59 (1), 46–53.
Literaturverzeichnis 177
Berens, Guido, Cees B. van Riel und Gerrit H. van Bruggen (2005), „Corporate Asso-
ciations and Consumer Product Responses: The Moderating Role of Corporate
Brand Dominance“, Journal of Marketing, 69 (4), 35–48.
Bertini, Marco und Luc Wathieu (2008), „Research Note—Attention Arousal Through
Price Partitioning“, Marketing Science, 27 (2), 236–46.
Bettman, James R., Mary F. Luce und John W. Payne (1998), „Constructive Consumer
Choice Processes“, Journal of Consumer Research, 25 (3), 187–217.
Bhattacharya, C. B., Daniel Korschun und Sankar Sen (2009), „Strengthening Stake-
holder–Company Relationships Through Mutually Beneficial Corporate Social
Responsibility Initiatives“, Journal of Business Ethics, 85 (2), 257–272.
Bolton, Lisa E., Hean Tat Keh und Joseph W. Alba (2010), „How Do Price Fairness
Perceptions Differ Across Culture?“, Journal of Marketing Research, 47 (June),
564–76.
Bolton, Lisa E., Luk Warlop und Joseph W. Alba (2003), „Consumer Perceptions of
Price (Un)Fairness“, Journal of Consumer Research, 29 (4), 474–91.
Bolton, Ruth N. und Katherine N. Lemon (1999), „A Dynamic Model of Customers’
Usage of Services: Usage as an Antecedent and Consequence of Satisfaction“,
Journal of Marketing Research, 36 (May), 171–86.
Brown, Tom J. und Peter A. Dacin (1997), „The Company and the Product: Corporate
Associations and Consumer Product Responses“, Journal of Marketing, 61 (1),
68–84.
Campbell, Margaret C. (1999), „Perceptions of Price Unfairness: Antecedents and
Consequences“, Journal of Marketing Research, 36 (May), 187–99.
Literaturverzeichnis 178
Campbell, Margaret C. (2007), „“Says Who?!” How the Source of Price Information
and Affect Influence Perceived Price (Un)fairness“, Journal of Marketing Re-
search, 44 (May), 261–71.
Campbell, Margaret C. und Amna Kirmani (2000), „Consumers' Use of Persuasion
Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions
of an Influence Agent“, Journal of Consumer Research, 27 (3), 69–83.
Carlson, Jay P. und Danny Weathers (2008), „Examining Differences in Consumer
Reactions to Partitioned Prices with a Variable Number of Price Components“,
Journal of Business Research, 61 (7), 724–31.
Chernev, Alexander und Sean Blair (2015), „Doing Well by Doing Good: The Benev-
olent Halo of Corporate Social Responsibility“, Journal of Consumer Research,
41 (6), 1412–1425.
Chernev, Alexander und Ryan Hamilton (2009), „Assortment Size and Option Attrac-
tiveness in Consumer Choice Among Retailers“, Journal of Marketing Research,
46 (3), 410–420.
Cleeren, Kathleen, Frank Verboven, Marnik G. Dekimpe und Katrijn Gielens (2009),
„Intra- and Interformat Competition Among Discounters and Supermarkets“,
Marketing Science, 29 (3), 456–473.
Collie, Thérèse, Graham Bradley und Beverley A. Sparks (2002), „Fair Process Revis-
ited: Differential Effects of Interactional and Procedural Justice in the Presence
of Social Comparison Information“, Journal of Experimental Social Psychology,
38 (6), 545–55.
Compeau, Larry D. und Dhruv Grewal (1998), „Comparative Price Advertising: An
Integrative Review“, Journal of Public Policy & Marketing, 17 (2), 257–273.
DellaVigna, Stefano und Ulrike Malmendier (2006), „Paying not to go to the gym“,
The American Economic Review, 96 (3), 694–719.
Literaturverzeichnis 179
Dhar, Ravi und Klaus Wertenbroch (2000), „Consumer Choice Between Hedonic and
Utilitarian Goods“, Journal of Marketing Research, 37 (February), 60–71.
Diller, Hermann (2008), Preispolitik. Kohlhammer-Edition Marketing. Stuttgart:
Kohlhammer.
Dodds, William B., Kent B. Monroe und Dhruv Grewal (1991), „Effects of Price,
Brand, and Store Information on Buyers’ Product Evaluations“, Journal of Mar-
keting Research, 28 (August), 307–19.
Du, Shuili, C. B. Bhattacharya und Sankar Sen (2007), „Reaping Relational Rewards
from Corporate Social Responsibility: The Role of Competitive Positioning“, In-
ternational Journal of Research in Marketing, 24 (3), 224–241.
Du, Shuili, C. B. Bhattacharya und Sankar Sen (2010), „Maximizing Business Returns
to Corporate Social Responsibility (CSR): The Role of CSR Communication“,
International Journal of Management Reviews, 12 (1), 8–19.
Du, Shuili, C. B. Bhattacharya und Sankar Sen (2011), „Corporate Social Responsibil-
ity and Competitive Advantage: Overcoming the Trust Barrier“, Management
Science, 57 (9), 1528–1545.
Essoussi, Leila Hamzaoui und Jonathan D. Linton (2010), „New or Recycled Products:
How Much Are Consumers Willing To Pay?“, Journal of Consumer Marketing,
27 (5), 458–468.
Estelami, Hooman (2003), „The Effect of Price Presentation Tactics on Consumer
Evaluation Effort of Multi-Dimensional Prices“, Journal of Marketing Theory
and Practice, 11 (2), 1–16.
Etkin, Jordan und Aner Sela (2016), „How Experience Variety Shapes Post-Purchase
Product Evaluation“, Journal of Marketing Research, 53 (February), 77–90.
Literaturverzeichnis 180
Fairtrade (2016), „Was ist Fairtrade?“, (accessed November 14, 2016), [available at
https://www.fairtrade-deutschland.de/was-ist-fairtrade.html].
Festinger, Leon (1954), „A Theory of Social Comparison Processes“, Human Rela-
tions, 7 (2), 117–40.
Forehand, Mark R. und Sonya Grier (2003), „When Is Honesty the Best Policy? The
Effect of Stated Company Intent on Consumer Skepticism“, Journal of Consum-
er Psychology, 13 (3), 349–356.
Fornell, Claes und David F. Larcker (1981), „Evaluating Structural Equation Models
with Unobservable Variables and Measurement Error“, Journal of Marketing Re-
search, 18 (February), 39–50.
Friestad, Marian und Peter Wright (1994), „The Persuasion Knowledge Model: How
People Cope with Persuasion Attempts“, Journal of Consumer Research, 21 (1),
262–275.
Gerbing, David W. und James C. Anderson (1988), „An Updated Paradigm for Scale
Development Incorporating Unidimensionality and Its Assessment“, Journal of
Marketing Research, 25 (2), 186–192.
Giebelhausen, Michael, HaeEun H. Chun, J. J. Cronin und G. T. M. Hult (2016), „Ad-
justing the Warm-Glow Thermostat: How Incentivizing Participation in Volun-
tary Green Programs Moderates Their Impact on Service Satisfaction“, Journal
of Marketing, 80 (4), 56–71.
Goettler, Ronald L. und Karen Clay (2011), „Tariff Choice with Consumer Learning
and Switching Costs“, Journal of Marketing Research, 48 (August), 633–52.
Goldsmith, Ronald E. und Charles F. Hofacker (1991), „Measuring Consumer Innova-
tiveness“, Journal of the Academy of Marketing Science, 19 (3), 209–221.
Literaturverzeichnis 181
Goodman, Joseph K. und Caglar Irmak (2013), „Having Versus Consuming: Failure to
Estimate Usage Frequency Makes Consumers Prefer Multifeature Products“,
Journal of Marketing Research, 50 (February), 44–54.
Gouldner, Alvin W. (1960), „The Norm of Reciprocity: A Preliminary Statement“,
American Sociological Review, 25 (2), 161–178.
Guo, Liang (2015), „Inequity Aversion and Fair Selling“, Journal of Marketing Re-
search, 52 (1), 77–89.
Gürhan-Canli, Zeynep und Rajeev Batra (2004), „When Corporate Image Affects
Product Evaluations: The Moderating Role of Perceived Risk“, Journal of Mar-
keting Research, 41 (2), 197–205.
Habel, Johannes, Laura M. Schons, Sascha Alavi und Jan Wieseke (2016), „Warm
Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibil-
ity Activities on Customers’ Perceived Price Fairness“, Journal of Marketing, 80
(January), 84–105.
Hamann, Andreas (2006), The Blackbook on Lidl in Europe. Schwarz Retail Company:
selling cheap at the employee’s expense. Berlin: ver.di.
Hamilton, Rebecca W., Rebecca K. Ratner und Debora V. Thompson (2011), „Out-
pacing Others: When Consumers Value Products Based on Relative Usage Fre-
quency“, Journal of Consumer Research, 37 (6), 1079–94.
Hamilton, Rebecca W. und Joydeep Srivastava (2008), „When 2 + 2 Is Not the Same
as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Pric-
es“, Journal of Marketing Research, 45 (August), 450–61.
Hamilton, Ryan und Alexander Chernev (2013), „Low Prices Are Just the Beginning:
Price Image in Retail Management“, Journal of Marketing, 77 (November), 1–
20.
Literaturverzeichnis 182
Hamilton, Ryan und Oleg Urminsky (2013), Inference Not Reference. The Price Image
Heuristic as an Alternative to Reference Price Theories. Working paper, Emory
University.
Hastie, Reid (1984), „Causes and Effects of Causal Attribution“, Journal of Personali-
ty and Social Psychology, 46 (1), 44–56.
Haws, Kelly L. und William O. Bearden (2006), „Dynamic Pricing and Consumer
Fairness Perceptions“, Journal of Consumer Research, 33 (3), 304–11.
Heitmann, Mark, Donald R. Lehmann und Andreas Herrmann (2007), „Choice Goal
Attainment and Decision and Consumption Satisfaction“, Journal of Marketing
Research, 44 (May), 234–50.
Hirschman, Elizabeth C. und Morris B. Holbrook (1982), „Hedonic Consumption:
Emerging Concepts, Methods and Propositions“, Journal of Marketing, 46
(Summer), 92–101.
Homans, George C. (1961), Social Behavior: Its Elementary Forms. New York: Har-
court Brace.
Homburg, Christian (2015), Marketingmanagement. Strategie, Instrumente, Umset-
zung, Unternehmensführung. Wiesbaden: Springer Gabler.
Homburg, Christian und Dirk Totzek (2011), „Preismanagement auf B2B-Märkten–
Zentrale Entscheidungsfelder und Erfolgsfaktoren“, Preismanagement auf Busi-
ness-to-Business-Märkten, Wiesbaden 2011, 13–69.
Homburg, Christian, Ove Jensen und Björn Schuppar (2004), Pricing excellence:
Wegweiser für ein professionelles Preismanagement: IMU.
Homburg, Christian, Wayne D. Hoyer und Nicole Koschate (2005), „Customers’ Re-
actions to Price Increases: Do Customer Satisfaction and Perceived Motive Fair-
ness Matter?“, Journal of the Academy of Marketing Science, 33 (1), 36–49.
Literaturverzeichnis 183
Homburg, Christian, Marko Grozdanovic und Martin Klarmann (2007), „Responsive-
ness to Customers and Competitors: The Role of Affective and Cognitive Organ-
izational Systems“, Journal of Marketing, 71 (July), 18–38.
Homburg, Christian, Michael Müller und Martin Klarmann (2011), „When Should the
Customer Really Be King? On the Optimum Level of Salesperson Customer Ori-
entation in Sales Encounters“, Journal of Marketing, 75 (2), 55–74.
Homburg, Christian, Marcel Stierl und Torsten Bornemann (2013), „Corporate Social
Responsibility in Business-to-Business Markets: How Organizational Customers
Account for Supplier Corporate Social Responsibility Engagement“, Journal of
Marketing, 77 (6), 54–72.
Homburg, Christian, Dirk Totzek und Melanie Krämer (2014), „How Price Complexi-
ty Takes Its Toll: The Neglected Role of a Simplicity Bias and Fairness in Price
Evaluations“, Journal of Business Research, 67 (6), 1114–22.
IbisWorld (2016), „Industry Research Reports“, (accessed November 14, 2016),
[available at http://www.ibisworld.com/industry/].
Iyengar, Raghuram, Asim Ansari und Sunil Gupta (2007), „A Model of Consumer
Learning for Service Quality and Usage“, Journal of Marketing Research, 44
(November), 529–44.
Iyengar, Raghuram, Kamel Jedidi, Skander Essegaier und Peter J. Danaher (2011),
„The Impact of Tariff Structure on Customer Retention, Usage, and Profitability
of Access Services“, Marketing Science, 30 (5), 820–36.
Iyengar, Raghuram, Kamel Jedidi und Rajeev Kohli (2008), „A Conjoint Approach to
Multipart Pricing“, Journal of Marketing Research, 45 (April), 195–210.
Literaturverzeichnis 184
Jacoby, Jacob und Jerry C. Olson (1977), „Consumer Response to Price: An Attitudi-
nal Information Processing Perspective“, in Moving Ahead With Attitude Re-
search, Yoram Wind und Marshall Greenberg (Hrsg.), Chicago: American Mar-
keting Association, 73–86.
Jayachandran, Satish, Kartik Kalaignanam und Meike Eilert (2013), „Product and en-
vironmental social performance: Varying effect on firm performance“, Strategic
Management Journal, 34 (10), 1255–1264.
Johnson, Richard A. und Daniel W. Greening (1999), „The Effects of Corporate Gov-
ernance and Institutional Ownership Types on Corporate Social Performance“,
Academy of Management Journal, 42 (5), 564–576.
Jones, Edward E. und Keith E. Davis (1965), „From Acts To Dispositions The Attribu-
tion Process In Person Perception“, in Advances in Experimental Social Psychol-
ogy, Leonard Berkowitz (Hrsg.), New York: Academic Press, 219–266.
Kahneman, Daniel und Shane Frederick (2002), „Representativeness Revisited: At-
tribute Substitution in Intuitive Judgment“, in Heuristics and Biases: The Psy-
chology of Intuitive Judgment, Thomas Gilovich, Dale Griffin und Daniel
Kahneman (Hrsg.), Cambridge, UK: Cambridge University Press, 49–81.
Kahneman, Daniel, Ilana Ritov und David Schkade (1999), „Economic Preferences or
Attitude Expressions?: An Analysis of Dollar Responses to Public Issues“, Jour-
nal of Risk and Uncertainty, 19 (1/3), 203–35.
Kang, Charles, Frank Germann und Rajdeep Grewal (2015), „Washing Away Your
Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and
Firm Performance“, Journal of Marketing, 80 (2), 59–79.
Keller, Kristopher O., Marnik G. Dekimpe und Inge Geyskens (2016), „Let Your Ban-
ner Wave? Antecedents and Performance Implications of Retailers’ Private-
Label Branding Strategies“, Journal of Marketing, 80 (4), 1–19.
Literaturverzeichnis 185
Khan, Uzma, Ravi Dhar und Klaus Wertenbroch (2004), „A Behavioral Decision The-
oretic Perspective on Hedonic and Utilitarian Choice“, in Inside Consumption:
Frontiers of Research on Consumer Motives, Goals, and Desires, S. Ratneshwar
und David G. Mick (Hrsg.), New York: Routledge, 144–65.
Kimes, Sheryl E. und Jochen Wirtz (2003), „Has Revenue Management Become Ac-
ceptable?: Findings from an International Study on the Perceived Fairness of
Rate Fences“, Journal of Service Research, 6 (2), 125–35.
Kirmani, Amna und Margaret C. Campbell (2004), „Goal Seeker and Persuasion Sen-
try: How Consumer Targets Respond to Interpersonal Marketing Persuasion“,
Journal of Consumer Research, 31 (3), 573.
Kivetz, Ran und Itamar Simonson (2002), „Earning the Right to Indulge: Effort as a
Determinant of Customer Preferences Toward Frequency Program Rewards“,
Journal of Marketing Research, 39 (May), 155–70.
Kivetz, Ran und Itamar Simonson (2003), „The Idiosyncratic Fit Heuristic: Effort Ad-
vantage as a Determinant of Consumer Response to Loyalty Programs“, Journal
of Marketing Research, 40 (November), 454–67.
Koschate-Fischer, Nicole, Isabel V. Huber und Wayne D. Hoyer (2016), „When will
price increases associated with company donations to charity be perceived as
fair?“, Journal of the Academy of Marketing Science, 44 (5), 608–26.
Koschate-Fischer, Nicole, Isabel V. Stefan und Wayne D. Hoyer (2012), „Willingness
to Pay for Cause-Related Marketing: The Impact of Donation Amount and Mod-
erating Effects“, Journal of Marketing Research, 49 (6), 910–927.
Kotler, Philip, Kevin L. Keller und Friedhelm Bliemel (2007), Marketingmanagement:
Strategien für wertschaffendes Handeln: Pearson Studium.
Krämer, Jan und Lukas Wiewiorra (2012), „Beyond the Flat Rate Bias: The Flexibility
Effect in Tariff Choice“, Telecommunications Policy, 36 (1), 29–39.
Literaturverzeichnis 186
Kristensen, Henrik und Tommy Gärling (1997), „The Effects of Anchor Points and
Reference Points on Negotiation Process and Outcome“, Organizational Behav-
ior and Human Decision Processes, 71 (1), 85–94.
Kuester, Sabine, Sven Feurer, Monika C. Schuhmacher und Dominik Reinartz (2015),
„Comparing the Incomparable? How Consumers Judge the Price Fairness of
New Products“, International Journal of Research in Marketing, 32 (3), 272–83.
Kukar-Kinney, Monika, Lan Xia und Kent B. Monroe (2007), „Consumers’ Percep-
tions of the Fairness of Price-Matching Refund Policies“, Journal of Retailing,
83 (3), 325–37.
Kumar, Nirmalya und Jan-Benedict E. M. Steenkamp (2007), „Brand versus Brand“,
International Commerce Review, 7 (1), 46–53.
Kwak, Hyokjin, Marina Puzakova und Joseph F. Rocereto (2015), „Better Not Smile
at the Price: The Differential Role of Brand Anthropomorphization on Perceived
Price Fairness“, Journal of Marketing, 79 (July), 56–76.
Lambrecht, Anja, Katja Seim und Bernd Skiera (2007), „Does Uncertainty Matter?
Consumer Behavior Under Three-Part Tariffs“, Marketing Science, 26 (5), 698–
710.
Lambrecht, Anja und Bernd Skiera (2006), „Paying Too Much and Being Happy
About It: Existence, Causes, and Consequences of Tariff-Choice Biases“, Jour-
nal of Marketing Research, 43 (May), 212–23.
Lee, Min-Young, Ann Fairhurst und Scarlett Wesley (2009), „Corporate Social Re-
sponsibility: A Review of the Top 100 US Retailers“, Corporate Reputation Re-
view, 12 (2), 140–158.
Lee, Kiljae, Jungsil Choi und Yexin J. Li (2014), „Regulatory Focus as a Predictor of
Attitudes Toward Partitioned and Combined Pricing“, Journal of Consumer Psy-
chology, 24 (3), 355–362.
Literaturverzeichnis 187
Lee, Yih H. und Cheng Y. Han (2002), „Partitioned Pricing in Advertising: Effects on
Brand and Retailer Attitudes“, Marketing Letters, 13 (1), 27–40.
Liberman, Varda und Lee Ross (2006), „Idiosyncratic Matching and Choice: When
Less Is More“, Organizational Behavior and Human Decision Processes, 101
(2), 168–83.
Lichtenstein, Donald R., Minette E. Drumwright und Bridgette M. Braig (2004), „The
Effect of Corporate Social Responsibility on Customer Donations to Corporate-
Supported Nonprofits“, Journal of Marketing, 68 (4), 16–32.
Lichtenstein, Donald R, Nancy M. Ridgway und Richard G. Netemeyer (1993), „Price
Perceptions and Consumer Shopping Behavior: A Field Study“, Journal of Mar-
keting Research, 30 (2), 234–245.
Liu, Maggie W. und Dilip Soman (2008), „Behavioral Pricing“, Handbook of consum-
er psychology, 659–681.
Lo, Alison K. C., John G. Lynch Jr. und Richard Staelin (2007), „How to Attract Cus-
tomers by Giving Them the Short End of the Stick“, Journal of Marketing Re-
search, 44 (February), 128–41.
Lourenço, Carlos J. S. und Els Gijsbrechts (2013), „The impact of national brand in-
troductions on hard-discounter image and share-of-wallet“, International Journal
of Research in Marketing, 30 (4), 368–382.
Lourenço, Carlos J. S., Els Gijsbrechts und Richard Paap (2015), „The Impact of Cat-
egory Prices on Store Price Image Formation: An Empirical Analysis“, Journal
of Marketing Research, 52 (2), 200–216.
Luchs, Michael G., Rebecca W. Naylor, Julie R. Irwin und Rajagopal Raghunathan
(2010), „The Sustainability Liability: Potential Negative Effects of Ethicality on
Product Preference“, Journal of Marketing, 74 (5), 18–31.
Literaturverzeichnis 188
Luo, Xueming und C. B. Bhattacharya (2006), „Corporate Social Responsibility, Cus-
tomer Satisfaction, and Market Value“, Journal of Marketing, 70 (4), 1–18.
Luo, Xueming und C. B. Bhattacharya (2009), „The Debate over Doing Good: Corpo-
rate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic
Risk“, Journal of Marketing, 73 (6), 198–213.
Marsh, Herbert W., Zhonglin Wen und Kit-Tai Hau (2006), „Structural Equation
Models of Latent Interaction and Quadratic Effects“, in Structural Equation
Modeling: A Second Course, Gregory R. Hancock und Ralph O. Mueller (Hrsg.),
Greenwich, CT: Information Age Publishing Inc., 225–65.
Martin, William C., Nicole Ponder und Jason E. Lueg (2009), „Price Fairness Percep-
tions and Customer Loyalty in a Retail Context“, Retailing Evolution Research,
62 (6), 588–593.
Maxwell, Sarah (1999), „The Social Norms of Discrete Consumer Exchange“, Ameri-
can Journal of Economics and Sociology, 58 (4), 999–1018.
Maxwell, Sarah (2002), „Rule-based price fairness and its effect on willingness to pur-
chase“, Journal of Economic Psychology, 23 (2), 191–212.
Mazumdar, Tridib, S. P. Raj und Indrajit Sinha (2005), „Reference Price Research:
Review and Propositions“, Journal of Marketing, 69 (4), 84–102.
McGovern, Gail und Youngme Moon (2007), „Companies and the customers who hate
them“, Harvard Business Review, 85 (6), 78–84.
McWilliams, Abagail und Donald Siegel (2001), „Corporate Social Responsibility: A
Theory of the Firm Perspective“, Academy of Management Review, 26 (1), 117–
127.
Literaturverzeichnis 189
Mishra, Saurabh und Sachin B. Modi (2016), „Corporate Social Responsibility and
Shareholder Wealth: The Role of Marketing Capability“, Journal of Marketing,
80 (1), 26–46.
Morgan, Robert M. und Shelby D. Hunt (1994), „The Commitment-Trust Theory of
Relationship Marketing“, Journal of Marketing, 58 (3), 20–38.
Morwitz, Vicki G., Eric A. Greenleaf und Eric J. Johnson (1998), „Divide and Pros-
per: Consumers' Reactions to Partitioned Prices“, Journal of Marketing Re-
search, 35 (4), 453–463.
Morwitz, Vicki G., Eric A. Greenleaf, Edith Shalev und Eric J. Johnson (2009), „The
Price Does Not Include Additional Taxes, Fees, and Surcharges. A Review of
Research on Partitioned Pricing“, SSRN Electronic Journal.
Nagle, Thomas T., John E. Hogan und Joseph Zale (2011), The Strategy and Tactics of
Pricing. A Guide to Growing More Profitably. Boston: Prentice Hall.
Newman, George E., Margarita Gorlin und Ravi Dhar (2014), „When Going Green
Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial
Product Enhancements“, Journal of Consumer Research, 41 (3), 823.
Newtson, Darren (1974), „Dispositional, Inference from Effects of Actions: Effects
Chosen and Effects Forgone“, Journal of Experimental Social Psychology, 10
(5), 489–496.
Nunes, Joseph C. (2000), „A Cognitive Model of People’s Usage Estimations“, Jour-
nal of Marketing Research, 37 (November), 397–409.
Okada, Erica M. (2005), „Justification Effects on Consumer Choice of Hedonic and
Utilitarian Goods“, Journal of Marketing Research, 42 (February), 43–53.
Ottman, Jacquelyn A. (1998), Green marketing. Opportunity for innovation. Lincoln-
wood, Ill.: NTC Business Books.
Literaturverzeichnis 190
Pickett Baker, Josephine und Ritsuko Ozaki (2008), „Pro-Environmental Products:
Marketing Influence on Consumer Purchase Decision“, Journal of Consumer
Marketing, 25 (5), 281–293.
Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee und Nathan P. Podsakoff
(2003), „Common Method Biases in Behavioral Research: A Critical Review of
the Literature and Recommended Remedies“, Journal of Applied Psychology, 88
(5), 879–903.
Robinson, Stefanie R., Caglar Irmak und Satish Jayachandran (2012), „Choice of
Cause in Cause-Related Marketing“, Journal of Marketing, 76 (4), 126–139.
Roggeveen, Anne L., Dhruv Grewal, Claudia Townsend und R. Krishnan (2015), „The
Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic
Products and Services“, Journal of Marketing, 79 (December), 34–49.
Schmitz, Christian und Shankar Ganesan (2014), „Managing Customer and Organiza-
tional Complexity in Sales Organizations“, Journal of Marketing, 78 (4), 59–77.
Sela, Aner, Itamar Simonson und Ran Kivetz (2013), „Beating the Market: The Allure
of Unintended Value“, Journal of Marketing Research, 50 (December), 691–705.
Sen, Sankar und C. B. Bhattacharya (2001), „Does Doing Good Always Lead to Doing
Better? Consumer Reactions to Corporate Social Responsibility“, Journal of
Marketing Research, 38 (2), 225–243.
Servaes, Henri und Ane Tamayo (2013), „The Impact of Corporate Social Responsi-
bility on Firm Value: The Role of Customer Awareness“, Management Science,
59 (5), 1045–1061.
Simon, Hermann und Martin Fassnacht (2016), Preismanagement. Strategie - Analyse
- Entscheidung - Umsetzung. Wiesbaden: Springer Fachmedien Wiesbaden.
Literaturverzeichnis 191
Simonson, Itamar (2005), „Determinants of Customers’ Responses to Customized Of-
fers: Conceptual Framework and Research Propositions“, Journal of Marketing,
69 (January), 32–45.
Simonson, Itamar, Ziv Carmon und Suzanne O’Curry (1994), „Experimental Evidence
on the Negative Effect of Product Features and Sales Promotions on Brand
Choice“, Marketing Science, 13 (1), 23–40.
Singh, Vishal P., Karsten T. Hansen und Robert C. Blattberg (2006), „Market Entry
and Consumer Behavior: An Investigation of a Wal-Mart Supercenter“, Market-
ing Science, 25 (5), 457–476.
Smith, Robert E. und Shelby D. Hunt (1978), „Attributional Processes and Effects in
Promotional Situations“, Journal of Consumer Research, 5 (3), 149.
Sotgiu, Francesca und Katrijn Gielens (2015), „Suppliers Caught in Supermarket Price
Wars: Victims or Victors? Insights from a Dutch Price War“, Journal of Market-
ing Research, 52 (6), 784–800.
Sprint (2016), „Smartphone Plans“, (accessed November 14, 2016), [available at
https://www.sprint.com/shop/plan-wall/].
Srivastava, Joydeep und Nicholas Lurie (2001), „A Consumer Perspective on Price-
Matching Refund Policies: Effect on Price Perceptions and Search Behavior“,
Journal of Consumer Research, 28 (2), 296.
Statista (2016), „Statistics and Facts on Retail & Trade“, (accessed September 14,
2016), [available at https://www.statista.com/markets/423/retail-trade/].
Steenkamp, Jan-Benedict E. M. und Nirmalya Kumar (2009), „Don’t Be undersold!“,
Harvard Business Review, 87 (12), 90–95.
Literaturverzeichnis 192
Strahilevitz, Michal und John G. Myers (1998), „Donations to Charity as Purchase
Incentives: How Well They Work May Depend on What You Are Trying to
Sell“, Journal of Consumer Research, 24 (4), 434–46.
Sweeney, Jillian C. und Geoffrey N. Soutar (2001), „Consumer Perceived Value: The
Development of a Multiple Item Scale“, Journal of Retailing, 77 (2), 203–220.
Swoboda, Bernhard, Cathrin Puchert und Dirk Morschett (2016), „Explaining the dif-
fering effects of corporate reputation across nations: a multilevel analysis“, Jour-
nal of the Academy of Marketing Science, 44 (4), 454–73.
Tanner, Robin J. und Kurt A. Carlson (2009), „Unrealistically Optimistic Consumers:
A Selective Hypothesis Testing Account for Optimism in Predictions of Future
Behavior“, Journal of Consumer Research, 35 (5), 810–22.
Top Employer (2016), „Certifying the best employers worldwide“, (accessed Novem-
ber 14, 2016), [available at http://www.top-employers.com/how-it-works/].
Uhrich, Fabian, Jan H. Schumann und Florian von Wangenheim (2013), „The Impact
of Consumption Goals on Flat-Rate Choice: Can “Hedonizing” a Service In-
crease Customers’ Propensity to Choose a Flat Rate?“, Journal of Service Re-
search, 16 (2), 216–30.
Urbany, Joel E., Peter R. Dickson und Rosemary Kalapurakal (1996), „Price search in
the retail grocery market“, Journal of Marketing, 60 (2), 91–104.
Vaidyanathan, Rajiv und Praveen Aggarwal (2003), „Who Is the Fairest of Them All?
An Attributional Approach to Price Fairness Perceptions“, Journal of Business
Research, 56 (6), 453–463.
van Heerde, Harald J., Els Gijsbrechts und Koen Pauwels (2008), „Winners and Losers
in a Major Price War“, Journal of Marketing Research, 45 (5), 499–518.
Literaturverzeichnis 193
van Heerde, Harald J., Els Gijsbrechts und Koen Pauwels (2015), „Fanning the Fla-
mes? How Media Coverage of a Price War Affects Retailers, Consumers, and
Investors“, Journal of Marketing Research, 52 (5), 674–693.
Venkatesan, Rajkumar und Paul W. Farris (2012), „Measuring and Managing Returns
from Retailer-Customized Coupon Campaigns“, Journal of Marketing, 76 (Janu-
ary), 76–94.
Vlachos, Pavlos A., Argiris Tsamakos, Adam P. Vrechopoulos und Panagiotis K. Av-
ramidis (2009), „Corporate Social Responsibility: Attributions, Loyalty, and the
Mediating Role of Trust“, Journal of the Academy of Marketing Science, 37 (2),
170–180.
Voss, Glenn B., A. Parasuraman und Dhruv Grewal (1998), „The Roles of Price, Per-
formance, and Expectations in Determining Satisfaction in Service Exchanges“,
Journal of Marketing, 62 (4), 46–61.
Voss, Kevin E., Eric R. Spangenberg und Bianca Grohmann (2003), „Measuring the
Hedonic and Utilitarian Dimensions of Consumer Attitude“, Journal of Market-
ing Research, 40 (August), 310–20.
Vroegrijk, Mark, Els Gijsbrechts und Katia Campo (2013), „Close Encounter with the
Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local
Hard-Discounter Entry“, Journal of Marketing Research, 50 (5), 606–626.
Wagner, Tillmann, Richard J. Lutz und Barton A. Weitz (2009), „Corporate Hypocri-
sy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Per-
ceptions“, Journal of Marketing, 73 (6), 77–91.
Wakefield, Kirk L. und J. Jeffrey Inman (2003), „Situational Price Sensitivity: The
Role of Consumption Occasion, Social Context and Income“, Journal of Retail-
ing, 79 (4), 199–212.
Literaturverzeichnis 194
Wang, Wenbo, Aradhna Krishna und Brent McFerran (2016), „Turning Off the Lights:
Consumers’ Environmental Efforts Depend on Visible Efforts of Firms“, Journal
of Marketing Research.
Weiner, Bernard (1985), „An Attributional Theory of Achievement Motivation and
Emotion“, Psychological Review, 92 (4), 548–573.
Weisstein, Fei L., Kent B. Monroe und Monika Kukar-Kinney (2013), „Effects of
Price Framing On Consumers’ Perceptions of Online Dynamic Pricing Practic-
es“, Journal of the Academy of Marketing Science, 41 (5), 501–14.
Wertenbroch, Klaus und Bernd Skiera (2002), „Measuring Consumers’ Willingness to
Pay at the Point of Purchase“, Journal of Marketing Research, 39 (2), 228–241.
Wertenbroch, Klaus, Dilip Soman und Amitava Chattopadhyay (2007), „On the Per-
ceived Value of Money: The Reference Dependence of Currency Numerosity Ef-
fects“, Journal of Consumer Research, 34 (1), 1–10.
Wong, Paul T. und Bernard Weiner (1981), „When People Ask "Why" Questions, and
the Heuristics of Attributional Search“, Journal of Personality and Social Psy-
chology, 40 (4), 650–663.
Xia, Lan und Kent B. Monroe (2004), „Price Partitioning on the Internet“, Journal of
Interactive Marketing, 18 (4), 63–73.
Xia, Lan, Kent B. Monroe und Jennifer L. Cox (2004), „The Price Is Unfair! A Con-
ceptual Framework of Price Fairness Perceptions“, Journal of Marketing, 68
(October), 1–15.
Yoon, Yeosun, Zeynep Gürhan-Canli und Norbert Schwarz (2006), „The Effect of
Corporate Social Responsibility (CSR) Activities on Companies with Bad Repu-
tations“, Journal of Consumer Psychology, 16 (4), 377–390.
Literaturverzeichnis 195
Zeithaml, Valerie A. (1988), „Consumer Perceptions of Price, Quality, and Value: A
Means-End Model and Synthesis of Evidence“, Journal of Marketing, 52 (3), 2–
22.
Zhao, Xinshu, John G. Lynch und Qimei Chen (2010), „Reconsidering Baron and
Kenny: Myths and Truths about Mediation Analysis“, Journal of Consumer Re-
search, 37(2), 197–206.