literaturverzeichnis - springer978-3-658-09831-5/1.pdf · 278 literaturverzeichnis ......

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Literaturverzeichnis AAKER, D. A. (1991): Managing brand equity, Capitalizing on the value of a brand name, New York 1991. AAKER, D. A. (1996): Measuring Brand Equity Across Products and Markets, in: Cali- fornia Management Review, 38. Jg., H. 3, S. 102-120. AAKER, D. A./JACOBSON, R. (2001): The Value Relevance of Brand Attitude in High- Technology Markets, in: Journal of Marketing Research, 38. Jg., H. 4, S. 485-493. AAKER, D. A./JOACHIMSTHALER, E. (2000): The Brand Relatinship Spectrum: The Key to the Brand Architecture Challenge, in: California Management Review, 42. Jg., H. 4, S. 8-23. ABRATT, R. (1986): Industrial buying in high-tech markets, in: Industrial Marketing Management, 15. Jg., H. 4, S. 293-298. ADAM, S./SHAW, R. N. (2001): Experiential Dimensions in Internet Marketing: An Exploratory Investigation, in: ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, S. 1-7. AGARWAL, M. K./RAO, V. R. (1996): An empirical comparison of consumer-based measures of brand equity, in: Marketing Letters, 7. Jg., H. 3, S. 237-247. AILAWADI, K. L./NESLIN, S. A./LEHMANN, D. R. (2003): Revenue Premium as an Out- come Measure of Brand Equity, in: Journal of Marketing, 67. Jg., H. 4, S. 1-17. ALBA, J./LYNCH, J./WEITZ, B./JANISZEWSKI, C./LUTZ, R./SAWYER, A./WOOD, S. (1997): Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incen- tives to Participate in Electronic Marketplaces, in: Journal of Marketing, 61. Jg., July, S. 38-53. ALBERS, S./CLEMENT, M./PETERS, K./SKIERA, B. (2001): eCommerce: Einstieg, Stra- tegie und Umsetzung im Unternehmen, 3. Aufl., Frankfurt a.M. ALBERS, S./GÖTZ, O. (2006): Messmodelle mit Konstrukten zweiter Ordnung in der betriebswirtschaftlichen Forschung, in: Die Betriebswirtschaft, 66. Jg., H. 6, S. 669-677. ALBERS, S./HILDEBRANDT, L. (2006): Methodische Probleme bei der Erfolgsfaktoren- forschung - Messfehler, formative versus reflektive Indikatoren und die Wahl des Strukturgleichungs-Modells, in: Zeitschrift für betriebswirtschaftliche Forschung, 58. Jg., H. 2, S. 2-33. ALEXANDER, N. S./BICK, G./ABRATT, R./BENDIXEN, M. (2009): Impact of branding and product augmentation on decision making in the B2B market, in: South Afri- can Journal of Business Management, 40. Jg., H. 1, S. 1-20. ALLEN, C./KANIA, D./YAECKEL, B. (2001): One-to-One Web Marketing, 2. Aufl., New York u. a. 2001. ALWI, S. F. S. (2009): Online Corporate Brand Images and Consumer Loyalty, in: In- ternational Journal of Business & Society, 10. Jg., H. 2, S. 1-19. B. Wille-Baumkauff, Onlinemarkenkommunikation und Markenloyalität im B2B-Segment, DOI 10.1007/978-3-658-09831-5, © Springer Fachmedien Wiesbaden 2015

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Page 1: Literaturverzeichnis - Springer978-3-658-09831-5/1.pdf · 278 Literaturverzeichnis ... Customer-Based Brand Equi-ty for Global Brands: A Multinational ... An empirically-tested model

Literaturverzeichnis

AAKER, D. A. (1991): Managing brand equity, Capitalizing on the value of a brand name, New York 1991.

AAKER, D. A. (1996): Measuring Brand Equity Across Products and Markets, in: Cali-fornia Management Review, 38. Jg., H. 3, S. 102-120.

AAKER, D. A./JACOBSON, R. (2001): The Value Relevance of Brand Attitude in High-Technology Markets, in: Journal of Marketing Research, 38. Jg., H. 4, S. 485-493.

AAKER, D. A./JOACHIMSTHALER, E. (2000): The Brand Relatinship Spectrum: The Key to the Brand Architecture Challenge, in: California Management Review, 42. Jg., H. 4, S. 8-23.

ABRATT, R. (1986): Industrial buying in high-tech markets, in: Industrial Marketing Management, 15. Jg., H. 4, S. 293-298.

ADAM, S./SHAW, R. N. (2001): Experiential Dimensions in Internet Marketing: An Exploratory Investigation, in: ANZMAC 2001 : Bridging marketing theory and practice, conference proceedings, S. 1-7.

AGARWAL, M. K./RAO, V. R. (1996): An empirical comparison of consumer-based measures of brand equity, in: Marketing Letters, 7. Jg., H. 3, S. 237-247.

AILAWADI, K. L./NESLIN, S. A./LEHMANN, D. R. (2003): Revenue Premium as an Out-come Measure of Brand Equity, in: Journal of Marketing, 67. Jg., H. 4, S. 1-17.

ALBA, J./LYNCH, J./WEITZ, B./JANISZEWSKI, C./LUTZ, R./SAWYER, A./WOOD, S. (1997): Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incen-tives to Participate in Electronic Marketplaces, in: Journal of Marketing, 61. Jg., July, S. 38-53.

ALBERS, S./CLEMENT, M./PETERS, K./SKIERA, B. (2001): eCommerce: Einstieg, Stra-tegie und Umsetzung im Unternehmen, 3. Aufl., Frankfurt a.M.

ALBERS, S./GÖTZ, O. (2006): Messmodelle mit Konstrukten zweiter Ordnung in der betriebswirtschaftlichen Forschung, in: Die Betriebswirtschaft, 66. Jg., H. 6, S. 669-677.

ALBERS, S./HILDEBRANDT, L. (2006): Methodische Probleme bei der Erfolgsfaktoren-forschung - Messfehler, formative versus reflektive Indikatoren und die Wahl des Strukturgleichungs-Modells, in: Zeitschrift für betriebswirtschaftliche Forschung, 58. Jg., H. 2, S. 2-33.

ALEXANDER, N. S./BICK, G./ABRATT, R./BENDIXEN, M. (2009): Impact of branding and product augmentation on decision making in the B2B market, in: South Afri-can Journal of Business Management, 40. Jg., H. 1, S. 1-20.

ALLEN, C./KANIA, D./YAECKEL, B. (2001): One-to-One Web Marketing, 2. Aufl., New York u. a. 2001.

ALWI, S. F. S. (2009): Online Corporate Brand Images and Consumer Loyalty, in: In-ternational Journal of Business & Society, 10. Jg., H. 2, S. 1-19.

B. Wille-Baumkauff, Onlinemarkenkommunikation und Markenloyalität im B2B-Segment,DOI 10.1007/978-3-658-09831-5, © Springer Fachmedien Wiesbaden 2015

Page 2: Literaturverzeichnis - Springer978-3-658-09831-5/1.pdf · 278 Literaturverzeichnis ... Customer-Based Brand Equi-ty for Global Brands: A Multinational ... An empirically-tested model

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