IMMORTAL TEAM

If Today Was Your Last Day – NickelBack

Outline

i. Reasons for choosing the song

ii. Artists

iii. Lyrics

iv. Rhythm

v. Sounds

vi. 5 senses

vii. Images

viii. Product

ix. Poem

Reasons for choosing this song:

▪ Wonderful lyrics and melodies.

▪ Related to our belief in life.

▪ Brings happiness and faith to life.

Artists:

▪ NickelBack is an Canadian Rock band formed in 1995 in Hanna, Alberta.

▪ Band’s members:– Chad Kroeger (lead vocalist – rhythm guitarist)– Ryan Peake (keyboardist and backing vocalist)–  Mike Kroeger (bassist)– Daniel Adair (drummer)

Artists:

▪ NickelBack is one of the most successful Canadian band:– sold more than 50 million albums worldwide– ranking as the eleventh best-selling music act– the second best-selling foreign act in the U.S. of the 2000s.

▪ The song “How You Remind Me” won:– Hot 100 Single of the Year– Hot 100 Airplay Single of the Year– Hot 100 Single of the Year by Duo/Group– Top 40 Rock Track of the Year

Lyrics

My best friend gave me the best advicehe said each day's a gift & not a given right

leave no stone unturnedleave your fears behind

& try to take the path less travelled bythat first step you take is the longest stride

if today was your last day& tomorrow was too late

could you say goodbye to yesterday?would you live each moment like your last?

leave old pictures in the past?donate every dime you had?

if today was your last day

Lyrics

Against the grain should be a way of lifewhat's worth the price is always worth the fight

every second counts 'cause there's no second try

so live like you're never living twicedon't take the free ride in your own life

if today was your last day& tomorrow was too late

could you say goodbye to yesterday?would you live each moment like your last?

leave old pictures in the past?donate every dime you had?

would you call those friends you've never seen?reminisce old memories?

would you forgive your enemies?would you find that one your dreaming of?

swear up & down to God abovethat you'll finally fall in love?

if today was your last day

Rhythm

▪ This song is meant to open your mind.

▪ Live your life your way.

▪ Make friends.

▪ Forgive enemies and take a chance.

▪ Don’t let anyone tell you what to do.

▪ Find your one and only.

Rhyme

▪ My best friend gave me the best adviceHe said each day's a gift and not a given rightLeave no stone unturned, leave your fears behind (Approximate)And try to take the path less traveled by (External rhyme)That first step you take is the longest stride

▪ If today was your last dayAnd tomorrow was too lateCould you say goodbye to yesterday?

▪ Would you live each moment like your last? (end rhymes)Leave old pictures in the past

Rhyme

▪ Against the grain should be a way of lifeWhat's worth the prize is always worth the fightEvery second counts 'cause there's no second try (Approximate)So live like you'll never live it twiceDon't take the free ride in your own life

▪ Against the grain should be a way of life. (end rhymes - internal rhyme)

Sounds:

▪ He said each day's a gift and not a given right – (G – sound – consonance)

▪ If today was your last day and tomorrow was too late – (T – sound – consonance)

▪ Against the grain should be a way of life – (G- sound – assonance)

▪ If today was your last day and tomorrow was too late – (L- sound – consonance)

▪ Reminisce old memories (I – sound – assonance)

5 Senses:

▪ My best friend gave me the best advice – (hearing – gave me the best advice)

▪ Would you call old friends you never see? – (Sight- see)

▪ He said each day's a gift and not a given right – (hearing – said)

▪ Would you make your mark by mending a broken heart? – (touch – mending)

Images:

Simile:

▪ Would you live each moment like your last?

▪ So live like you'll never live it twice

Metaphor:

▪ He said each day's a gift and not a given right

▪ That first step you take is the longest stride

▪ If today was your last day

▪ And tomorrow was too late

Images:

Alliteration:

▪ Would you live each moment like your last?

Leave old pictures in the past

▪ Reminisce old memories

Would you forgive your enemies?

▪ Swear up and down to God above

That you finally fall in love

Images:

Hyperbole

That the first step is the longest strike

You know it's never too late to shoot for the stars

Donate every dime you have?

Idiom

Leave no stone unturned

Personification

Could you say goodbye to yesterday?

Product

TARGET MARKET

▪ Demographic segmentationAge: all age group, especially 12-30

years oldGender: both gender.Life style: mobile generation Personality: fun, joy,

entertainment loving…Income- segments: different

income level

▪ Psychographics segmentation: who want to show their status.

How Coca-Cola appeal to consumers?

▪ Using red colors for packaging and logos.

▪ The packaging with sexual sign attracts people.

▪ The commercials with jingles and songs

▪ Using of vicarious reinforcement.

▪ Appealing to different subcultures by stressing out different values.

HOW THE SONG RELATE TO THE PRODUCT

▪ Respect the moment you have:

“Every second counts cause there's no second try

So live like you’re never living twice

Don’t take free ride in your own life”

HOW THE SONG RELATE TO THE PRODUCT

▪ Do meaningful things and forgive enemies

If today was your last dayAnd tomorrow was too late

Could you say goodbye to yesterday?Would you live each moment like your last?

Leave old pictures in the pastDonate every dime you have?

Would you call old friends you never see?Reminisce old memories

Would you forgive your enemies?

HOW THE SONG RELATE TO THE PRODUCT

▪ Appreciate what you have:

If today was your last day

Would you make your mark by mending a broken heart?

You know it's never too late to shoot for the stars

Regardless of who you are

So do whatever it takes

'Cause you can't rewind a moment in this life

Let nothin' stand in your way

Cause the hands of time are never on your side

How effective??

▪ A drink releases the sadness

▪ Share joy with friends

▪ A wonderful gift for family in Vietnam

Poem

When you’re tired and need a rest

Relax with a Coke for it’s the best

Because it wins all the taste tests

How can you win the “Golden Chest”

You can’t without a Coke

Without it, you enjoy a joke

So drink up and have a lot of fun with Coke

THANK YOU FOR YOUR LISTENING