listing presentation pdf
TRANSCRIPT
V I S I O NBased Marketing
Greg BartelukRealtor ®
CENTURY 21 Executives Realty Ltd.Phone: 250-309-7357Fax: [email protected]
In today’s competitive market you need more
to sell your home. You must hire a strategic,
well thought out, Real Estate Marketing
System. This is what I offer...
The Days of Hiring a Realtor are Over
Latest Newsletter;
Latest Stats Blog Article; Where are Buyers coming from; Absorption rates; and Average and median prices.
A Look at the Current Market . . .
My Marketing Team
Gabriella Sladkova is your professional photographer and customer service coordinator. Her job is to take professional, high-quality pictures of your home, design a professional brochure, and follow through on my listing checklist.
Erol Bortecene is your Social Media and Search Engine Optimization expert. His job is to make sure that your listing is posted on YouTube , Castanet, Facebook, Craigslist, and Kijiji and on Century21.ca, Canada’s most visited Real Estate Company website.
The Century 21 System
0
25,000
50,000
75,000
100,000
125,000
150,000
14,000
78,00097,000 103,000
121,000
Royal LepageKeller WilliamsRemax
Coldwell BankerCentury 21
121,000 salespeople and over 8000 offices in more than 44 countries
Imagine your home at an auction. Would you not get more money for your home if there were more people at the
auction?
Sale Price = Exposure
Traditional Marketing is on its way out
The use of traditional marketing has changed. Newspaper’s, television, radio, magazine’s and telemarketing are no
longer the best place to market a home.
You need to advertise where the consumer is looking.
The Internet is the medium of choice…
“Use of the Internet to search for a home has risen dramatically over time, increasing from only 2 % of buyers in 1995, 77 % in 2005 and 87% in 2007.”
NAR (National Association of Realtors)
The percentage of buyers who find their Real Estate online is over 93% in 2011. For this reason the bulk of our marketing will be online. We have found that marketing Real Estate competitively on the Internet no longer consists of just a web page or even the best web page. We now must develop an entire “Internet strategy” that will blanket the net.
First we do what everyone else does…
1. Matrix MLS system: This gives all the Okanagan realtors access to your home.
2. Install a Sentrilock lockbox: This lock box supplies the security of knowing who went into your home and when.
3. Post your home on www.realtor.ca: #1 Real Estate website in Canada with over 3 ,000,000 unique visitors per month.
Then we go beyond . . .
4. Professional Photography A professional photographer will come to your home and take photos of your home because your home deserves the best.
5. Create a full colour property brochure.
6. www.century21.ca - post your home
on the #1 Real Estate company website in
Canada.
7. Create your very own web address.
8. We buy your address on…
9. Buy a sign topper—Buyers can go
directly to your web page from their car.
Environmentally Friendly Wooden Signs (Made from local wood, reusable and recyclable)
Craigslist — 41 Million unique visitors per month.
Kijiji — 11 Million unique visitors per month.
My Space — 33 Million unique visitors per month.
Facebook — 9 Million DAILY users in Canada.
Twitter — 340 Tweets per DAY.
What is Social Media and Why do I care?
...because it’s where the consumer is researching Real Estate before they buy
10.Create a YouTube Video 11.Post your home on…
Over 1.01 Billion active users.
12.Post your home on Craigslist:
We post your home Craigslist; World’s largest classified ad website; and Craigslist covers the world.
13.Post your home on Kijiji:
Canada’s largest online classified site; 11 million unique visitors per month; and Kijiji covers the country.
14.Post your home on Castanet:
The Okanagan Valley’s own marketing and information source; and Castanet covers the Okanagan.
15.Free Moving Van We have 4 moving vans available to our customers to help them in their move. These vans are free for your one day use. You pay only for the gas.
16.Air Miles 70% of Canadian households collect Air Miles. We attract buyers to your home with Air Miles and we also pay you Air Miles on the sale of your home and the purchase of your new home. You can earn 2 reward milesfor every $1000 of property value bought or sold to a maximum of 1500 air miles, non-transferable.
17. We Keep You Posted
We keep in contact with you at every step in the marketing of your home with;
Immediate updates on new listings, price changes and sales of homes like yours;
Bi-weekly reports on the number of Buyers looking at your home online;
Bi-weekly reports on the number of Realtors who are sending your listing details to their Buyers;
All showings of your home are carried out per your instructions, confirming appointments with adequate notice for you to prepare; and
We provide detailed feedback on all showings providing you with comments from the Buyers and their Realtor.
You may not know that traditional real estate agents spend 80% of their time searching for new business from the general public, which means they have little to serve you during the transaction; they’re just looking to find new business. Building a referral business. What I do for you is invest my time consulting, negotiating and overseeing your transactional details, so you have a quality experience that causes you to want to recommend my help to the people you care about most.
Since purpose of my business is referrals, I must bring the type of value that makes you feel comfortable introducing me to the people you care most about.
After all, a referral is sending someone you care about to someone you respect. It’s a great way to live and a better way to run a business.
What makes me different?
My Guarantee to You!
You Can’t Lose …
I, Greg Barteluk, will arrange the cancellation of your listing upon your request for any reason at anytime. This is intended as a guarantee of service
with the onus on me to perform.
Greg Barteluk ______________________________
Preparing to put your home on the Market
I will need from you … Copy of your most recent tax bill; The year your home was built; Copy of any covenants or items that appear on your title, if you have them; The monthly cost of your utilities; Any agreements that stay with your house (propane tank lease, alarm system, etc.) For strata, a copy of all bylaws, minutes of council meetings for past two years; and Keys.
AIR MILES ® number ____________________Name of Cardholder ____________________
Top Ten Favourite Features of your Home1._______________________________________________________2._______________________________________________________3._______________________________________________________4._______________________________________________________5._______________________________________________________6._______________________________________________________7._______________________________________________________8._______________________________________________________9._______________________________________________________10.______________________________________________________