listing presentation for pc
DESCRIPTION
Listing Presentation created by First Weber for Sellers.TRANSCRIPT
First Weber Group Realtors
First Weber Group
Source: RISMedia April 2012
Over 50 Offices and over 1500 Professionals
Statewide
First Weber is a dominant force in
Wisconsin Real Estate
Southeastern/Northeastern Wisconsin
Market Area
21 Offices in Southeast and
Northeast Wisconsin
Ten Key Reasons
Why First Weber Group is the Right Company to Sell Your Home
• SIZE, STRENGTH, GROWTH Over 50 offices and 1500 professionals
• EFFECTIVE ADVERTISING & MARKETING Exclusive Front Runner Multi-Media Marketing
• CUTTING EDGE TECHNOLOGY Exclusive Front Runner Multi-Media Marketing
• IN-HOUSE CLOSING/MORTGAGE SERVICES In-house for quality and efficiency
• QUALITY SERVICE, REPEAT BUSINESS Ongoing relationships with builders and developers
• OUTSTANDING AGENT TRAINING Agent preparedness & education
• FULL TIME MANAGEMENT SUPPORT Will facilitate a smooth transaction
• REPUTATION IN THE MARKETPLACE Known & respected for quality agents & high ethical standards• LOCALLY OWNED LEADERSHIP Owners hold leadership roles in WI Real Estate
• NATIONAL & INTERNATIONAL TIES Leading Real Estate Companies of the World
First Weber Group Foundation, Inc.
National Relocation Services
Aldrich Chemical
Alverno College
A.O. Smith Corporation
Aurora Health Care
Badger Meter Inc.
Blue Cross/Blue Shield
Bostic International Inc.
Bradley Corp.
Brady Corporation
Briggs & Stratton Corp.
Bucyrus International Inc.
Carson Pirie Scott
Charter Manufacturing Co.
Columbia St. Mary’s Hosp.
Community Mem. Hospital
Humana Health Care
Eaton Corp.
Fidelity Nat’l Info. Services
Emmpak Foods
Ernst & Young LLP
Firstar Corp.
Fiserv Inc.
Froedtert Hospital
GE Healthcare
Generac Power Systems, Inc
Harley-Davidson, Inc.
Harnischfeger Industries
Husco International Inc.
IBM Corporation
JC Penney Corp
Johnson Controls Inc.
Johnson & Johnson
Johnson Outdoors
Journal Sentinel Inc.
Joy Global Inc.
Kohler Company
Kohls Corporation
Magnetec Inc.
Manpower
Marquette University
Master Lock
MGIC Investment Corporation
Milwaukee Regional Medical Center
Modine Manufacturing Company
Marshall & Ilsley Corp
Medical College of Wisconsin
McDonalds Corporation
Miller Brewing
Milwaukee Electric Tool Corp.
Northwestern Mutual Insurance
ProStaff
P&H Mining Equipment
Quad/Graphics
Rockwell Automation, Inc.
Rite-Hite Corp
Roundy’s Inc.
S. C. Johnson & Co.
Sensient Technologies Corp.
Serigraph Inc.
Twin Disc Inc.
United Parcel Service
University of Wisconsin
WE Energies
Wheaton Franciscan Healthcare
Corporate Relocation Clients(Partial List, Southeastern Wisconsin)
Marketing & TechnologyOnline & On the Go!
The way people look for real estate has changed…
More than 90% of today’s home buyers look online first
Online & On the Go…
• First Weber App now available for iPhones,
Android phones and iPads. • First Weber Corporate Facebook
Page• LinkedIn Profile • First Weber Twitter profile • First Weber YouTube Channels
Where Do Buyers Come From?
80%On line
Other90%
First Weber is the Technology Front Runner
First Weber’s Front Runner
Front Runner is one of the most impressive
real estate technology packages available and it is
exclusive to First Weber Group in Wisconsin
Interactive Audio / Visual Tours
- Professional tours with human voice
over
- Printable Flyers
- Google Maps
- Share the tour by texting it to a
friend
First Weber’s Front
Runner
First Weber’s Front
Runner
Google Street View Maps
Full Color Flyers with QR codes First Weber’s Front
Runner
On Line Magazines First Weber’s Front
Runner
Smart Yard Sign
• Call Capture delivers multi-media
presentation to callers smart phone.
• Listen to audio tour of home 24/7
• Direct connection to listing agent’s cell
phoneOver 600 phone numbers captured
monthly
First Weber’s Front
Runner
Populates First Weber Group’s own video channel on YouTube with videos of listings
First Weber’s Front
Runner
Streaming Video
Smartphones
&
First Weber’s Front Runner Syndication
Nightly feeds to the major syndicated national websites
…and more!
First Weber’s Front Runner feeds to all major syndication sites
Reporting
LuxeAnalytics™ generate reports and demonstrate
who is looking at your properties on
luxuryportfolio.com. Information is broken down by
the normal web statistics as well as country,
currency, language and more.
Syndication Referrals
First Weber
Listings receive
over 30,000
traffic referrals
a month.
M.FirstWeber.com
First Weber’s MOBILE WEBSITE
• The ease of use and navigation when using
smartphone the property search is simply amazing
• At First Weber’s mobile website,
M.FirstWeber.com. Search all MLS listings from
over 50 counties
• Throughout Wisconsin and Upper Michigan, all
First Weber listings, and all First Weber Open
House listings.
• With M.FirstWeber.com you’ll enjoy optimum
property search performance and satisfaction from
your smartphone or IPAD anytime, anywhere!
www.firstweber.com
firstweber.com
So Powerful It Can Move A House
2011 Statistics
Visits....................4.9 Million per year
Unique Visitors…..1.9 Million per month
Page Views…........59.0 Million per year
Select a RegionZoom into area/neighborhood
Property Details
MAPIt search technology
Mapping,
directions &
points of interest
searching
Luxury Home Marketing
Luxury Portfolio is defined as properties $750,000+Luxury properties are featured among some of the
MOST EXCLUSIVE LISTINGSin the world at firstweber.com
& luxuryportfolio.com
Exclusive Marketing and Advertising is specifically designed to effectively target the
upper tier housing market.
First Weber’s Exclusive Orange Post Online Magazine
Free on-line magazine covers:
North Central/Northwo
ods WI and Upper Michigan,
South Central WI, Southeast
WI & Northeast, WI
Target Marketing
High quality postcards
available for property
and personal
promotion
How People Select First Weber Group
As Their Real Estate Broker
Although many sellers believe the majority of real estate sales come from classified advertising, our service evaluations and market research findings indicate the majority of buyers who purchase real estate
from First Weber were referred by a broker, family member, neighbor or friend.
Our Services
A Full Service Broker
Mortgage
Relocation
Finding Homes
for Buyers
Title Company
Selling Home
for Sellers
Insurance
Concierge
Home Warranty
With a UHP Home Warranty Plan, you are covered!
What is a Home Warranty?
Provides for the repair or replacement of a home’s mechanical systems and primary appliances in the event of a breakdown due to normal wear and tear
Benefits to sellers:•Adds an attractive advantage to your property•Presents your home as a safer investment for buyers•Even if home does not sell, risk-free coverage protects you
Benefits to buyers:•May prevent having unexpected expenses right after buying a home•Provides confidence and peace of mind when making one of the biggest purchases of a lifetime
UHP Home Warranty •Reliable, quality service•Friendly, personal touch•Extensive list of benefits•Fast and easy sign up
Schmitt Title, LLCFirst Weber’s Affiliated Title Company can help
guarantee a smooth closing
Benefits of Priority Title’s Closing Services
•Affiliated service ensures quality- control•Experienced personnel•First class closing facilities•Accurately prepared and promptly issued documents•Experienced representative present at the closing
Priority Title will handle all the details
•Title Insurance•Special assessment information•Tax pro-ration•Mortgage payoff•Deed•Recording documents
Prepare Your Home
You are a Key Player on the Home Selling
Team!The following steps can enhance the salability of your property by providing peace of mind to prospective buyers: •Consider a Home Warranty
•Provide Written Disclosure•Professional Home Inspectors
Additional ways you can contribute to a successful sale:•Maintain the property in ready-to-show condition•Be flexible in the scheduling of showings and if possible leave the property•Let me know how you can be reached in case an offer is received•Do not allow unescorted buyers into the property… have them contact me•Securely pen up pets or take them with you•Collect cards of agents who show your home and pass them on to me•Inform me of any change in the property’s condition•Be available to review with me the list price and condition of your property
Home Enhancements for a
Great ImpressionThese tips have proven to be of great assistance in preparing homes for a more
successful saleOUTSIDE APPEARANCE•Fresh and clean front door/exterior•Well manicured lawn and landscape•Yard free of refuse and leavesSAFETY•Clear walks and drive of snow/ice•Keep all indoor and outdoor areas, especially stairways clear
LIGHTING•Let in natural light•Make sure that the windows are clean•Turn on all inside and outside lightsINTERIOR ROOMS•Replace faded walls and wallpaper with fresh paint•Make closets look larger by organizing them•Bedrooms should appear bright and cheerful•Kitchen counters should be free of clutter (clean dishes, appliances, empty waste baskets)•Bathrooms can sell homes. Make sure they are clean and bright
Pricing Strategy
Understanding Market Value
Prospective buyers determine market value base on:
•Location, design, amenities, condition•Comparable competing properties•Economic ConditionsFactors that have little or no
influence on the market value:•The price the seller originally paid•The Seller’s net proceeds•The amount spent on improvementsThe impact of accurate pricing
on home marketing:•More showings and offers•Selling in a shorter period of time
Understanding Market ValueAn asking price that is beyond market
range can adversely affect the marketing of a property
•Fewer buyers are attracted and fewer offers received
•Marketing time is prolonged and initial marketing momentum is lost
•The property attracts “lookers” and makes competing houses look better by comparison
•The property may eventually sell below market value
Questions