listing presentation

Linda Cinelli, CCIM LC Realty

AMERICA’S PREMIER

SELF STORAGE BROKERAGE FIRM

Presented To:

Laurel Self Storage 1322 Laurel Rd.

Lindenwold, NJ 08021

Presented by:

Linda Cinelli, CCIM LC Realty

908-722-5661 [email protected]

America's Premier Self Storage Brokerage Firm

1-800-55-STORE

www.Argus-SelfStorage.com

mailto:[email protected]

Table of Contents

The Argus Advantage Page: 4

Value Realization Process Page: 5

Property Market Analysis Page: 6

Argus Marketing Program Page: 7-12

Broker Biography Page: 13

Broker Experience/Client & Sales List Page: 14-15

Client Testimonials Page: 16

Disclaimer Page: 17

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The Argus Advantage

Since 1994, the Argus Self Storage Sales Network has been the leader in self-

storage brokerage throughout the United States. Argus Broker Affiliates work with

both buyers and sellers to find the right property, and the right price, to meet the

needs of each individual client.

• Over $1 Billion in self-storage transactions

• Over 650 deals completed

• Hundreds of satisfied clients

• Detailed analysis to maximize your facility’s value

The Argus Self Storage Sales Network boasts the industry’s most extensive

marketing program. Your property receives exposure to the maximum number of

investors through our advertising program and network of professional contacts.

• Over 40 Broker Affiliates representing major markets throughout the U.S.

provide knowledgeable local representation

• Internet exposure via the industry’s premier website www.selfstorage.com

• Presence at national and state self-storage conventions

• Advertising in industry trade magazines

• National database of self-storage buyers and sellers

• Market Monitor newsletter and Alert e-newsletter reach buyers and sellers

nationwide

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Value Realization Process

Client Objectives

• Purpose of

Transaction

• Confidentiality

• Tax considerations

• Employees

• Timing

• Reporting

Requirements

• Financing

• Carry Back

Information

Gathering

• Demographics

• Market Data

• Financial Info

• Environmental

• Competitive Review

• Zoning & Tax

Requirements

• Plans

• Site Development

Negotiation

• Contact Prospects

• Respond to Inquiries

• Qualify Prospects

• Answer Objections

• Review Offers

• Recommend Counter

Offers

• Review References

• Recommend Offers

Closing

• Assist In Due

Diligence

• Assist in

Documentation

• Recommend

Solutions for Last

Minute Problems

• Verify Closing

Financing

• Assist In Asset

Transfer

Marketing Program

• Listing Agreement

• SelfStorage.com

• Online Marketing

• Offering Memorandum

• Market Monitor

• Trade Pub. Ads

• Property Flyers

• Tradeshow Exposure

• Co-op Brokers

Valuation & Strategy

Development

• Market Analysis

• Valuation

• Property Examination

• Market Strategy

• Pricing Strategy

• Financing Strategy

• Preliminary

Negotiation Strategy

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Market Analysis Competition Map & Demographics

Address: 123 Test St.

City, ST 80111

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Argus National Contact Program

Total

Contacts

National Magazine

Advertising

ISS Circ. 18,000x12/yr

SSA Globe Circ. 17,000x12/yr

216,000

204,000

Market Monitor Newsletter 7,000 x 12/yr via email 84,000

Website 70,000 visitors / month (avg.) 840,000

Conventions/Tradeshows 4/yr @ 1,500 attendees (avg.) 6,000

Convention Presentations 2/yr @ 400 attendees 800

Magazine Articles 12/yr in ISS 360,000

Alert e-newsletter 3,000 monthly recipients (avg.) 36,000

Social Networking 1,000 followers 2x monthly 24,000

Total Annual Contacts 1,770,800

Argus also lists all properties on LoopNet, PropertyLine, CoStar and

Storage Business Owners Alliance for additional exposure to hundreds of

thousands of commercial real estate professionals each year.

Numbers as of October 2012

Argus offers Real Distribution to the self-storage industry. Your property is

exposed to more qualified buyers and is more likely to sell at a reasonable price.

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The Argus Marketing Program

The Argus Marketing Program is the most comprehensive of any in the entire real estate

business. The underlying premise is that getting the most exposure for a property as quickly

as possible will increase the number of qualified offers received. To ensure that we reach

buyers, we have developed a multifaceted marketing program to give your facility the utmost

exposure, both nationally and locally. Each element of the program is briefly described

below.

Note: Argus Self Storage Sales Network, Inc. is a marketing consultant and provides marketing services for the Argus

Broker Affiliates authorized to receive such services. Argus is not a party to any listing, buyer representation, or other real

estate related contract unless specifically agreed to in writing by Argus Self Storage Sales Network, Inc.

BROKER NETWORK

The most important part of the Argus Marketing Program is our network of Broker Affiliates

specializing in self-storage. Since all of the Argus Broker Affiliates specialize in self-storage, they

have developed an industry-wide network of contacts. They have relationships with literally

hundreds, if not thousands, of owners and buyers. Each broker is aware of every property listed

within the network, and is prepared and motivated to assist other Argus Brokers in a potential

transaction.

ARGUS DATABASE

On behalf of its Broker Affiliates, Argus maintains a database of owners, buyers, sellers, and industry

specialists. The database consists of approximately 25,000 self-storage owners, prospective buyers

and potential prospects.

INDUSTRY CONTACTS

As in any other business, it’s not what you know as much as who you know, and in self-storage this is

an even more important factor because of the unique nature of the property type. Over the years,

Argus has built strong relationships not only with buyers and sellers, but also with lenders,

appraisers, other real estate professionals and the large industry operators.

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Marketing Program Continuing…

SELFSTORAGE.COM

www.selfstorage.com is the self-storage industry’s premier

website, receiving an average of approximately 71,000

unique visitors per month. As part of www.selfstorage.com,

Argus promotes its listings, provides valuable industry

information, and develops qualified leads. Interested parties

searching for storage properties are able to view all of our

current listings and details on each property by clicking on

the Argus homepage.

When people search the web for self-storage they most often

go to www.selfstorage.com. This site is a low cost, high

quality advertising option for self-storage owners and

operators. Please visit the site and see for yourself. The site

also offers a searchable list of industry vendors, the ability to

request bids from these vendors, and a forum to discuss

industry issues.

OFFERING MEMORANDUMS

The Argus Offering Memorandum is a packet designed to

give as much historical and current information about the

property as a potential investor would need. Its unique

design is easily recognizable and has been approved by

several self-storage lenders as their means of making a

cursory inspection of the property without leaving their office!

The Offering Memorandum is available in both printed and

electronic format. Your broker will work closely with you – and

if any of the pertinent data changes, he or she will notify us

and we will update the Offering Memorandum in a timely

manner.

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MARKET MONITOR Argus and the network of Argus Broker Affiliates email the

Market Monitor once a month to owners and prospective

buyers. The Market Monitor is a well-recognized newsletter

in the industry. It is a significant source of leads for our

Broker Affiliates. The Market Monitor includes a short article

as well as details on our current properties for sale. We

have found that owners and buyers are attracted to the

format – everyone seems to like to see what is available on

the market. We believe the credibility of the Market Monitor

lends credibility to the listings.

ALERT ON SELF-STORAGE

Argus also publishes an e-newsletter, Alert on Self-Storage,

for owners and prospective buyers who request a

subscription. This e-newsletter draws potential buyers to our

website and thus to your listing. Our list of e-mail

subscribers is growing quite rapidly and enhances our overall

Internet presence. Past issues of the newsletter are

archived on our website.

NEW LISTINGS ANNOUNCEMENT

Each month, subscribers to the Argus email list will receive

an announcement of all of the Network’s newest self-storage

listings. This email contains basic property information and

photos as well as a link to the detailed information on the

Argus website.


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ONLINE MARKETING

LoopNet

Argus posts all of the Network’s self-storage listings to LoopNet, the premier

web-based real estate listing service in America with over 100,000 commercial

listings in its system. It is a valuable source of both “out of industry” leads as

well as those within the industry. LoopNet directly connects any prospect

viewing your listing to the Argus home page where more information can be

found. Your listing will be available to all public searches beginning 30 days

after its initial entry. You may search for it by visiting www.loopnet.com and

clicking on “Search Properties.”

Property Line

Property Line supports the commercial brokerage community with its focus on

the marketing of properties. Listed on Property Line, your property will gain the

attention of thousands of potential investors. With a membership of over

51,000 commercial brokers and investors, Property Line will get your listing the

attention it deserves. This additional resource allows your Argus Broker to

distribute information on your property to the widest range of potential buyers.

As a buyer’s representative, an Argus Broker will use Property Line to assist

you in your search for suitable properties. Visit their website

www.propertyline.com.

CoStar Group

CoStar Group, Inc. is commercial real estate's leading source of verified

commercial properties for lease and for sale. With an audience of 65,000+

professionals, Argus works with CoStar to post your detailed listing information

so that it gets maximum exposure to top commercial real estate brokers,

investment sales professionals and private investors. Visit their website

www.costar.com.

http://www.loopnet.com/





http://www.propertyline.com/





http://www.costar.com/





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CONVENTIONS AND TRADESHOWS

Argus attends all major industry conventions as well as state

and regional conventions in an effort to market our customers’

properties. Materials on each property are available in the

Argus tradeshow booth as well as a video display of all

properties. A team of Argus Brokers is present to discuss

properties and assist visitors with their needs. Argus has a

presence at all the major self-storage conventions. Materials on

your listing are available at the booth. Each of these

conventions attracts from 1,000 to 4,000 attendees and results

in qualified prospects for our brokers.

In addition, our Broker Affiliates also attend regional association

meetings. These meetings are often smaller but more intimate.

The Brokers have information on all listings available and often

use the Argus booth, if appropriate. In the past year, Argus

Broker Affiliates have represented the Network at meetings in

Texas, Wisconsin, New England, New York, Missouri, Kansas,

California, Colorado, Washington, North Carolina, Alabama and

Florida. Your Argus Broker’s association with the Argus Self

Storage Sales Network provides this unique exposure-- one that

other brokers simply cannot duplicate.

MAGAZINE ADVERTISING

As a leading source for self-storage information, both Inside Self

Storage and The SSA Globe are read by most major owners

and operators and Argus advertises in both publications. Inside

Self Storage has a subscription base of 23,000 and The SSA

Globe has a subscription base of over 16,000. The SSA Globe

is the “official” voice of the National Self Storage Association

(SSA), and a free subscription is given to each SSA member.

Magazine advertising is a very productive lead generator for

Argus Broker Affiliates. We also find that “newcomers” to the

business (i.e. non-current owners) often come to us from this

source.

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Experience

Linda Cinelli has 28 years of experience in commercial real estate and land sales.

Over the past ten years she has specialized in investments and the self storage

industry. Her areas of expertise include real estate acquisition, asset disposition,

development and institutional representation. She is a CCIM whose other

professional affiliations include CIREI, CBA, IREOBA. She has achieved the

designation of CEA, a Certified Exchange Advisor, for those clients performing 1031

exchanges. Linda is the founder and President of the Northern New Jersey CCIM

District which has been merged into the Metro New York CCIM Chapter where she

serves on the Board of Directors.

Linda is a member of the New Jersey, New York and the National Self Storage

Associations. Her client list is comprised of many recognized names in both private

and public sectors, including several self storage projects. In 2003 she founded LC

Realty and is the Argus Self Storage Sales Network Broker Affiliate for the Northern

New Jersey, New York City and Long Island territory. Linda is licensed in New York,

New Jersey and Florida.

Linda Cinelli, CCIM

LC Realty 1214 Old Highway 28

North Branch, NJ 08876

908-722-5661

[email protected]

mailto:[email protected]

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Self-Storage Experience

Bloomfield, NJ – Parkway Self Storage

Sold Date: 12/18/2012

Sold Price: $10,050,000

***Include Transaction/Property Details***

Staten Island, NY – Moore Self Storage

Sold Date: 7/27/2011

Sold Price: $4,600,000


Stanhope, NJ – Paramount Self Storage

Sold Date: 6/23/2011

Sold Price: $4,500,000


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Argus 2012 National Sales

State City Sale Price Square Feet Sale Date

KS Kansas City $1,355,400 January-12

MS Walls/Robinsonville $720,000 59,000 January-12

MO Moscow Mills $1,090,000 44,298 February-12

CO Monument $4,325,000 82,386 April-12

AZ Mesa $4,250,000 169,040 April-12

NC Chapel Hill $3,110,000 42,370 May-12

TX Canutillo $486,000 7,516 May-12

OK Tulsa $282,500 24,000 May-12

TX Mansfield $5,000,000 58,750 June-12

OK Ardmore/Norman $5,720,000 141,882 June-12

CA Fairfield $7,700,000 75,965 June-12

OK Ardmore/OKC $7,254,800 244,549 June-12

MO Saint Joseph $555,000 24,900 July-12

TX Canutillo $515,000 13,870 July-12

CO Colorado Springs $7,100,000 89,325 July-12

TX Allen $5,250,000 61,870 July-12

KS Bonner Springs $3,600,000 70,430 August-12

NM Santa Fe $2,900,000 31,490 August-12

NC Fayetteville $790,000 30,260 August-12

CA Chester $275,000 8,800 August-12

TX Houston $901,000 22,370 August-12

MT Sidney $850,000 18,700 September-12

WI Greenville $1,465,000 45,000 September-12

AZ Black Canyon City $1,400,000 67,760 September-12

NH Sunapee $805,000 22,100 October-12

TX Forest Hill $1,900,000 49,625 October-12

CO Denver $1,750,000 9,417 October-12

WI Egg Harbor $260,000 12,000 October-12

AL Jasper $1,100,000 50,095 October-12

AL Eight Mile $725,000 24,025 October-12

TX Smithville $860,000 25,325 October-12

NY Newark Valley $360,000 11,584 November-12

PA Mt. Pocono $1,569,000 28,300 November-12

TX Flint $450,000 30,780 December-12

NJ Bloomfield $10,050,000 98,338 December-12

TX Lewisville $4,900,000 116,982 December-12

WI Milwaukee $425,000 11,100 December-12

IL Rockford $90,000 December-12

OK Oklahoma City $15,100,000 323,539 December-12

Total Sales: $107,238,700 1,434,531

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Client Testimonials

“After several attempts to sell our property, due to Linda and the LC Realty/Argus

Self Storage Sales team provide professional marketing and financial data to

secure a qualified buyer. The transaction was difficult at times, but Linda and her

team keep it going. We were very happy with service provided by Linda Cinelli

and her professionalism in our sale of Parkway Self Storage located in Bloomfield

NJ. The process was a challenge, up until the closing yet, Linda was diligent and

consciences to work with all parties and bring it to closing..” Dominick Paragano,

Parkway Self Storage, Bloomfield NJ “

“We were very happy with service provided by Linda Cinelli and her

professionalism in our purchase of South Shore storage located in Lynbrook

NY. We will definitely do business again in the future. The process was smooth

and guidance provided by Linda was spectacular every step of the way. “ Vim

Goyal , Omega Self Storage

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Confidentiality and Disclaimer

PARTIES: Argus Self Storage Sales Network, Inc. (“Argus”) is not the listing agent (“Broker”) for any

property. Offers to buy or sell a property can only be made through the listing agent identified

herein. Argus is a marketing consultant that provides certain marketing assistance to the listing

broker and is not a party to a listing agreement or any other agreement relating to a property. A

Seller (“Seller”) is the owner or the authorized agent of the Owner (“Owner”), of the property offered

for sale and the subject of the listing agreement between Broker and Seller.

DISCLAIMER: Neither a Seller, Owner, Broker, or Argus represents, warrants, either by implication nor

express statement, the accuracy or completeness of the information contained herein. The

information contained herein has been prepared from sources believed to be reliable but has not

been independently verified by the Broker or Argus as to accuracy or completeness. No warranties

or representations, express or implied, are made as to the information presented herein. Warranties

or representations can only be made by the Seller or Owner in a written and fully executed purchase

and sales agreement between Seller and purchaser. Projections in any presentation are based on

assumptions and interpretations based on future events, market conditions, managerial operations

beyond the control of Argus, Broker, Seller or Owner, and, therefore, subject to error and change

without notice. The prospective purchaser is encouraged to perform such independent due diligence

as he or she finds appropriate. Typically, due diligence activities provide a more comprehensive

review and analysis of all aspects of the property (including, but not limited to, financial matters,

market conditions, physical condition, regulatory issues and title status) than the material contained

herein. This presentation is for information purposes only and is not a solicitation of any nature

whatsoever. Sellers and Owners reserve the right, at their sole and absolute discretion, to reject

any offer.

CONFIDENTIALITY: The information contained herein is confidential and proprietary and is for the

exclusive use of the party receiving the information (whether in printed, electronic, or facsimile

format) for the sole purpose of determining if the recipient desires to acquire more information. By

acceptance of this information in any format or from any source, the recipient agrees to not distribute

nor disclose this information in any form to any other person or entity without the prior written

consent of Broker or Argus.

listing presentation

Documents

property market analysis

argus marketing program

argus advantage page

selfstorage brokerage

laurel self storage

selfstorage transactions

disclaimer page

broker biography page