Seller Strategy Guide

The K&M Realty Team welcomes you to an extraordinary home

selling experience!

The K&M Realty Team, founded by both Michael Peyton and Kevin Mejia, prides themselves on two concepts that

are fundamental to their culture; results and relationships. Their philosophy is inspired by their desire to provide

unparalleled service. To provide top quality service to this degree, K&M devotes one hundred percent of their

time to perfecting their systems and methods, while keeping the client’s experience as number one priority. The

K&M Realty Team understands how stressful and demanding selling your home can be, which is why they strive to

make the process as simple and smooth as possible, so that you can focus less on selling your home and more on

the things that are important to you in your life. Welcome to the K&M experience.

Michael Peyton Kevin Mejia

(Listing Specialist) (Buyer Specialist)

Hoping to Sell Your Home?

Dear, Valued Seller

The K&M Realty Team at Keller Williams Realty understands that your home is probably one of the biggest

investments you have—one that plays an important role in your family’s happiness and financial security.

Whether you’re thinking about selling your home to relocate, to upsize or downsize, the K&M Realty Team is here

to help you every step of the way. We appreciate that you want the best Real Estate Team possible to represent

you—one you can trust to do the right thing. As your real estate team, we will be at your side from price—setting

though the negotiations and at the closing, always providing the best advice possible and always representing

your best interest.

As a KW company, we take a different approach to real estate, one that is built on personal touches, win-win

deals, and positive results. We also utilize the latest technology, market research, and business strategies—and

even more important, we listen—so that we can tailor a unique and personalized plan to help you accomplish the

outcome you envision. We truly believe that it is about more than just real estate—it’s about helping you

accomplish your goals and making meaningful connections in the process.

Please take a few moments to read through this booklet to learn more about who we are and what we can do to

help you achieve your goals. Then, once we meet, I will present our marketing plan for your property, and we can

work together to get your house on the market as soon as possible.

I look forward to meeting you. Until that time, please visit our team website to learn how our command service

program can help you realize your real estate dreams.

http://www.kmrealtyteam.com

Our Firm Commitment to Our Clients

When the K&M Realty Team represents you exclusively in the sale of your home, you can expect our 10-point

commitment during the entire selling process, including our:

1. Taking the time to understand your wants, needs, and expectations; returning your calls and emails the

same day; and being honest with you always

2. Helping you obtain the highest possible price for your house in the shortest amount of time.

3. Advising you on pricing and assisting you with the staging of your home.

4. Implementing a personalized plan to market your house through as many channels as possible.

5. Coordinating the home showing plan with your family’s needs in mind.

6. Presenting all offers, and advising you on the terms and contingencies contained within.

7. Negotiating for the best offer on your behalf

8. Scheduling and coordinating completion of contingencies and inspections, and monitoring the buyer’s loan

process.

9. Coordinating and supervising the preparation of all real estate closing documents, and guiding you through

the closing process.

10. During the entire listing, from start to finish, always representing your best interest

We command the right tools for you!

✓ The Right Service

1. We don’t just list it and forget it. Communication is key to making needed adjustments to your

personalized marketing plan.

• You will be contacted by both myself and the team’s listing manager on a routine basis to ensure you

have no concerns or questions during your listing period.

• We utilize a well-thought-out step-by-step process on how and where to market your home. At the

end of 21 days, we revisit that process with you to implement our suggestions to refine it.

• Based on the competition of other homes, the number of showings your property has had, and the

feedback, I may consult with you on adjusting your price so that your house does not become stagnate

and suffer in comparison to other houses on the market.

2. Keeping you as the seller informed of the market and the interest in your listing is a vital part of our

marketing plan. Our teams listing manager will send you an e-mail client report every two weeks informing

you of the statistics gathered on your home, including:

• Comparable in your area that are newly on the market or have just been sold within the last two weeks

(including how your home measures up to the competition)

• The number of views your property has received in the MLS by both Agents and Buyers

• The number of views your home has received on Trulia.com, Realtor.com, and other sites.

• The number of views and clicks your craigslist ads have received

• The number of phone calls your property has received.

• The number of times your google AdWords ad has been viewed in google searches.

3. You will never have to wonder whether something has been handled. We invite you in to our online

project management so that the process is transparent—you’ll see every action we take.

We command the right tools for you!

✓ The right service

4. The showing appointments for your home will be professionally handled by our KW showing Desk.

• Your specific contact information and requirements for the showing will be noted and followed. If you

need more advanced notice.

• Suggestions on what you can do to accomplish a successful showing will be provided.

• Every showing will be followed up with 3 request for feedback from the showing agent. Our Listing

manager will continue to contact him/her until feedback is received (if possible).

• Any feedback received will be automatically forwarded to you within 48 hours.

5. Who knows you home and area better than you? That’s why we utilize your input on the house itself, the

neighborhood, the schools, shopping and dining. Your words are one of the most powerful tools to attract

potential buyers.

✓ The right technology

1. We are continually adding to and updating our technology to market our listings.

• We are constantly learning through marketing seminars better ways to get our listings publicized in the

optimum manner, in more places, so we can capture as many prospective buyers for your home.

• We aggressively market our listing through social media sites such as YouTube, Facebook, Twitter,

Google+, and LinkedIn.

• We publish multiple blogs about your home on multiple sites.

2. Your home will have cutting edge videography advertising the listing. We utilize HDR photography, which

sets apart our listings, marketing each photo “come alive” in comparison to other.

3. Any buyer searching in your neighborhood can get your listing information on their cell phone through our

text KW service.

4. We have a service representative available to chat online 24/7 even during nighttime hours to make sure

that any interest in your homes does not go unanswered at any time, day or night.

We Command the Right Tools for You!

✓ The Right Expertise

1. The K&M Realty Team goes to great length to determine how to sell your home most effectively. We don’t

take listings just to get our sign in the yard. We determine the market value of your property by running

studies of comparable area properties already sold to advise and help you determine the proper listing

price. Smart pricing is based on what comparable homes have sold for, not on what others in your

neighborhood are presently for sale at—after all, they haven’t successfully sold, and they’re the

competition that you want to beat.

2. Pricing your home right is important. Today’s buyers are computer savvy, and they know how to search for

what they want. Setting a price to high can hurt in more ways than one. It can knock you out of the search

parameter it will sell for and cause you to miss the right buyer. It can keep agents and buyers from making

appointments to visit your property, which will result in the property becoming stale.

3. We recommend our SIAP program: Strategic incremental adjustment in price. This system had you

determine a set amount so that we can automatically adjust your home price each week for 10 weeks.

That enables your listing, as an adjustment, to be delivered to any buyer who has registered online

anywhere for an automatic home search; this means that your home will appear in their search results

every week.

4. We provide professional grade photography. Well with it for our clients! Our photographs are HDR—High

Dynamic Range—at no cost to you HDR photography is accomplished by taking a series of images and

combining them in a special way that makes the details “come alive”.

5. We use conduct a professional grade videography: Ourselves or a professional partner film ad will create a

wonderful video tour of your property—not a slide show with music, but an actual video. Enhancing the

look and flow of your home.

We command the right tools for you!

✓ The right exposure

1. Your listing is marketed online to both buyers and agents for as much exposure as possible.

• Your listing will appear on the local MLS sites.

• Your listing will appear on our website.

• Your listing will appear on over 150 real estate sites, including KW.com, Realtor.com and Trulia.

• Your listing will appear on social media sites such as Facebook, Twitter, and Google+.

• Your information will be posted multiple times per week on craigslist.

• Your listing will appear on YouTube and Google AdWords.

• Your listing will appear on the Best buys page.

2. A mass mailed postcard showcasing your house is sent to your neighborhood, as residents may know of

others who would like to move into the area.

3. Professionally produced take-away brochures will be provided in your home for buyers and agents.

Our Guarantee: If you choose the K&M Realty Team to list your home, we

promise that your customer service experience will be unparalleled, your

listing will receive optimum exposure, and the entire team will work

diligently to sell your house for the best possible price in the least amount

of time.

Things to consider before we meet

I have included in this packet sample copies of the exclusive right to sell contract and sellers disclosure statement

that will be two of the required documents for listing your house. Highlighted are the areas I will ask you to

initial/e-sign on the online forums, as well as a few areas I have filled in with information. I hope that being able to

look through these contracts before we meet will help you to consider these questions, as well.

1. What are the most important things you want me to know about your house?

2. What is the age of your roof? Heating and cooling units?

3. Have you had any major issues with any part of the house?

4. What are the best things about your neighborhood?

5. What appliances will stay with the house?

6. Will you be leaving window treatments/draperies/chandeliers? Is there anything you won’t leave?

7. Do you have any time constraints for moving out?

8. Do you have any requirements for showing the house?

9. Would you consider having an appraisal done before we activate the listing. A pre-listing appraisal can

help you set your listing price

It will allow agents and their buyers to know up-front the appraised values of your home, which will

encourage higher offers—and low ball offers will be much less likely.

After the contract is signed, the bank’s appraiser will be able to view your appraisal. While it won’t

influence him with his own, he can use it to get comparable properties—which could help him come up

with a similar value figure