listing edge

The Listing EdgeSM ProgramGain Greater Exposure Increase Your Buyer Pool

An Innovative Program From

Wells Fargo Home Mortgage

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It’s Competitive Out There

At Wells Fargo Home Mortgage, we understand the challenges you face in today’s market:

– A market saturated with listings– Inventory takes longer to sell– Challenges to stand out in a very competitive market– Home financing challenges that can eliminate potential buyers– Frustrated sellers – disappointed when contract price is lower than asking price,

and when property sits on market for months rather than weeks– Reduced commission due to reduced sales price

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Set Yourself Apart Even More!Introducing The Listing EdgeSM Program

– Secure more listings and retain current listings– Move more inventory faster– Differentiate yourself in the marketplace– Increase sign calls– Turn more lookers into buyers– Preserve your asking price

The Wells Fargo Listing EdgeSM program offers you unique financing and marketing capabilities with the intent to give you the edge you need to:

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The Listing Edge Arsenal

• Special financing options

• Marketing– Financing flyers

– Co-branded listing invitations

– Yard signs

– Reference in the MLS that special financing is available

– Other promotional tools

• Single Source® financing expertise

• PriorityBuyer® preapproval

• Close-on-timeSM money-backed guarantee

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Special Financing To Increase Your Buyer PoolIntroducing FLEX/FIXED® Financing

Don’t drop the asking price. Instead, offer a powerful incentive – our FLEX/FIXED® financing option. It can lower the initial monthly payment, making the home listing more attractive and helping more potential buyers qualify.

This helps you to:–Get and retain more listings–Save your sellers and buyers money–Differentiate yourself from the competition–Provide an alternative to reducing the price, which impacts your commission

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FLEX/FIXED Financing Attract More Buyers With Lower Payments

Loan Amount Year 1 Year 2 Year 3+

$300,0001 4%

Monthly Payment: $1432.25

5%


6% (5.921% APR)2


$500,0001 4%


5%


6% (5.916% APR)2


$1 million1 4%


5%


6% (5.909% APR)2


Wells Fargo Home Mortgage has multiple buydown variations. These are example rates. Contact us for current rates.

This temporary rate discount can help homebuyers start off with lower payments, and qualify based on the lower, initial rate.

For example, with a FLEX/FIXED 2/1 buydown, a buyer’s payments would be based as follows:

Year 1 – Fixed payments at 2% below their note rate

Year 2 – Fixed payments at 1% below their note rate

Year 3+ – Fixed payments at their note rate

1. These examples assume a 20% down payment on a loan term of 30-years, with 360 monthly principal and interest payments, total points of 1% and estimated finance charge fees as follows;, $750 for $300,000 loan, $1000 for $500,000 loan and $1200 for $1,000,000 loan. If the down payment is less than 20%, mortgage insurance may be needed and could increase the monthly payment and APR. These are the current rates for the loan product described for a single-family primary residence. Your loan’s rate will depend upon the specific characteristics of the loan transaction and your credit profile up to the time of the loan closing. 2. APR is for the entire term of the loan.

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Seller Advantage Reduced Sales Price Vs. 2/1 BuydownOriginal Price $300,000.00 $300,000.00Listed Price $290,000.00 $300,000.00Loan Amount (80% LTV)3 $232,000.00 $240,000.00Cost to Seller $10,000.00 $5,184.00

The 2/1 Buydown saves the seller $4,816 !

This example shows how lowering the sales price immediately costs the seller $10,000. That reduction results in a monthly loan payment of about $50 less than the buyer would have paid at the full sales price.

But with a 2/1 buydown, the seller concessions are only $5,184 and the buyer’s monthly payments are reduced by $250.36 for the first year (compared to $50 at the reduced price). Plus, you can go to market with a 4.5% start rate!

By offering the FLEX/FIXED financing, everyone wins!

FLEX/FIXED Financing – A Win-Win For Everyone

Wells Fargo Home Mortgage has multiple buydown variations. These are example rates. Contact us for current rates.

2. APR is for the entire term of the loan. 3. Both loan amounts assume 20% down-payment, 80% LTV. 4. This example assumes a 20% down payment on a loan amount of $232,000, a loan term of 30-years with 360 monthly principal and interest payments, total points of 1% and estimated finance charge fees of $750. 5. This example assumes a 20% down payment on a loan amount of $240,000, a loan term of 30-years with 360 monthly principal and interest payments, total points of 1% and estimated finance charge fees of $750. 6. If the down payment is less than 20% mortgage insurance may be needed and could increase the monthly payment and APR. This is the current rate for the loan product described for a single-family primary residence. Your loan’s rate will depend upon the specific characteristics of the loan transaction and your credit profile up to the time of the loan closing. 7. Total savings is calculated for years during which buy-down is in effect.

Buyer’s Advantage Reduced Sales Price Vs. 2/1 BuydownYear 1 Interest 6.50% 4.50%

Monthly P&I $1,466.40 $1,216.04

Year 2 Interest 6.50% 5.50% Monthly P&I $1,466.40 $1,362.69

Year 3+ Interest & APR 6.50% (6.629% APR) 6.50% (6.420%APR)2 Monthly P&I $1,466.40 4,6 $1,516.96 5,6

In the first 2 years, this scenario reduces a buyer’s initial payments by $5,462! 7

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Entice More BuyersLeverage Wells Fargo Home Mortgage Financing Flyers

• Help prospects better understand how they can qualify for the home by showing financing options that make homeownership possible.

• Highlights how a temporary buydown can work to a homebuyer’s advantage.

• Display during Open Houses. Attach to your listing flyers. Share at broker previews.

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Gain Greater Exposure With A Special Co-branded Listing Invitation

• Attract top area selling agents with an invitation to preview the home

• Fuel interest by promoting that Wells Fargo Home Mortgage offers special financing on this listing

• Market yourself and further leverage the power the Wells Fargo brand has with consumers

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Increase Calls With Yard Signs And MLS Statement

• Leverage the power of one of the most recognized brands in the world.

• Wells Fargo Home Mortgage yard signs can increase traffic and calls on listings. And our flexible financing options can help convert more lookers into buyers!

• Take advantage of a simple and powerful way to immediately expand your buyer pool! Simply add a statement in the MLS that promotes the special financing Wells Fargo Home Mortgage offers on your client’s property.

SAMPLE

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And there’s more…

The Listing Edge program is just one of many benefits and services Wells Fargo Home Mortgage has developed to help real estate agents like you accelerate your sales.

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StagecoachPriority® Value PackageStart Building Your Business Today!

From helping you source business, to approving your buyers, to closing your deals on time, our StagecoachPriority® program proves that what’s important to you is important to us:

– Right products for every homebuyer – count on our Single Source® team– Reliable preapprovals – our PriorityBuyer® letter is like “cash in hand”– A great on-time closing record – backed by our Close-on-timeSM money-backed

guarantee– Business builders – let us introduce buyers and sellers to you through our Buyer

ConnectionsSM programs.

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• Connect your buyers to the right financing.

• Our in-house expertise makes your deals happen quickly and smoothly.

Single Source® TeamMakes All Kinds of Deals Happen.

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PriorityBuyer® PreapprovalIt’s Like Cash In Hand – From A Brand You Can Trust

• Gives you credit-checked, ready-to-buy customers whose purchase power is confirmed in writing.

• Lets you maximize the time and effort you spend showing and selling homes

• Offers your clients reliable, preapproved financing, in clearly specified loan amounts and terms.

• It’s the shortest distance between the opening bid and the closing table.

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Close-on-timeSM Guarantee An Industry Best

Our Close-on-time Promise: “We will close your loan on or before the initial closing date as indicated in your original purchase contract or we will refund your first month’s mortgage payment (principal and interest).” 8,9

We’re so confident in our on-time-closing capabilities that we back each eligible loan with a one-month mortgage payment guarantee. This means you can:

– Elevate your clients’ offers above others – especially when combined with our PriorityBuyer preapproval.

– Enjoy the ultimate in service recovery! On the rare occasion something happens, we make good by presenting your buyer with a big check!

– Generate more referrals by recommending a lender who goes the extra mile and shares your client commitment.

8. The original purchase contract must allow for a minimum of 10 calendar days between the date Wells Fargo Home Mortgage receives all required and complete application information and the initial closing date for conventional, prime, mortgage loan applications up to $1 million; and it must allow for a minimum of 21 calendar days between those dates for applications greater than $1 million. Not available on certain loan types. Other terms and conditions apply. Ask a Home Mortgage Consultant for details. 9. FHA regulations require a minimum cash investment from a borrower. Therefore, for payment under the guarantee for an FHA loan product, we’ll make a donation equivalent to your first month’s mortgage payment to a faith-based or non-profit organization of your choice. The recipient organization must have status under 501(c)3 of the Internal Revenue Code.

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Buyer ConnectionsSM Introducing Buyers And Sellers To You

Every day we connect with homebuyers and sellers who aren’t yet working with a real estate professional. 26 million strong, the Wells Fargo & Company customer base includes:

– A half-million visitors each month to WellsFargo.com/mortgage– 7.7 million mortgage servicing customers.– Regular contact with corporate affinity clients representing 20 million

employees and more than 15 million members of various affinity groups.– Homeownership Days and other outreach to Wells Fargo Bank customers. – My personal Website– Customers touched through high-profile outreach efforts including The Great

American Homeowner ChallengeTM

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The Great American Homeowner ChallengeTM

We believe so strongly that owning real estate can help grow wealth over time, we’ve set out to show as many people as possible how they can buy as soon as possible.

As Founding Sponsor, Wells Fargo Home Mortgage has teamed up with #1 bestselling author and financial coach David Bach for The Great American Homeowner ChallengeTM with a three-year goal of inspiring 10 million American to buy their first home, second home or investment property.10

Together, we can turn more renters into homeowners, and encourage more homeowners to build wealth by purchasing additional properties.

10. The Great American Homeowner ChallengeTM and The Automatic Millionaire HomeownerTM are trademarks of FinishRich, Inc. These trademarks are used under license from FinishRich Media, LLC by Wells Fargo Home Mortgage.

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Wells Fargo. One Of The World’s Most Respected Companies.

Barron’sWorld’s 12th Most Admired Company

Moody’s Investors Service“Aaa” credit-rated U.S. bank (highest rating)

Standard & Poor’s“AAA” credit-rated U.S. bank (highest rating)

The CRO MagazineTop 50 companies for Corporate Citizenship

BusinessWeekTop 25 Best Places to Launch a Career

Working Mother Magazine100 Best Companies for Working Mothers

DiversityInc. MagazineTop 20 Companies for Diversity

ForbesNation’s 5th Most Generous Corporate Foundation

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Team Up With An Industry Leader

Wells Fargo Home Mortgage is chosen more frequently by consumers than any other lender.11

– #1 retail mortgage lender11

– #1 purchase money lender12

– #1 renovation lender

– The leading originator of FHA and VA loans nationwide13

– #1 lender in new construction14

– #1 prime home equity lender15

– A leading originator of home loans to low- to moderate-income customers

– The leading reverse mortgage originator in the nation16

As an industry leader, we have the capabilities and the desire

to help you gain a stronger competitive edge and build your business!

The Listing Edge Program11. Other lenders earn their rankings through a focus on funding loans at the closing table or at funding. Based on yearend 2006 statistics by Inside Mortgage Finance 2/23/07. 12. Based on yearend 2006 purchase activity volume and market share statistics by Inside Mortgage Finance 3/30/07. 13. Based on 2006 yearend statistics by Inside Mortgage Finance 3/02/07. 14. Based on 2006 yearend MarkeTrac report. 15. In Wells Fargo Bank states. 16. Borrowers must be at least 62 years of age. This information is for real estate professionals only and is not intended for distribution to consumers. Information is accurate as of printing and subject to change without notice. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2007 Wells Fargo Bank, N.A. All rights reserved. #43566 4/07

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