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Hope Carroll

Ericka Hollis

Dr. Marjorie Shavers

May 30, 2013

“Listening” with Social Media in

the Higher Ed Classroom 

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• Twitter Backchannel• Social Media in the Higher Ed Classroom

• The Typical Lecture

• Social Media Use of Students and Faculty

• Benefits of Social Media

• Barriers to Social Media Adoption in Education

• Social Media Use in the Classroom

• Social Media Listening• Defining Social Media Listening

• Ways Social Media Listening is Used• Tools for Social Media Listening

• Closing (Questions, Comments, & Prizes)

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Live Tweeting

Prize Winner: Thanks for tweeting early.

Tweet throughout the session for a chanceto win prizes.

Session Hashtag: #SERC13_Listen

Hope Carroll  – @mhcarroll

Ericka Hollis  – @ethollis

Marjorie C. Shavers  – @drmshavers

Conference Hashtag: #SERC13

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Ericka Hollis | Morehead State University | e.hollis@moreheadstate.edu

Dr. Marjorie Shavers | Morehead State University | m.shavers@moreheadstate.edu

Social Media in the Higher Ed Classroom

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Some people talk in their sleep. Lecturers talk while other people sleep. –

Albert Camus

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Students Social Media Use

Infographic credit: alivecampus.com (2012)

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FYS Fall 2012 Student Statistics

0

5

10

15

20

25

30

Owns a cell phone Owns a smart phone Uses social media "Always Connected" to social media

Class of 28 Students

27

(96%)26

(93%)

20

(71%)

28

(100%)

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FYS Fall 2012 Student SM Preference

①Twitter 

②Facebook

① Instagram

②Pinterest

Images from: joinchatnow.com (1), edudemic.com (1 &3), www.synergymarketingpro.com

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Presentation Participant Responses

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Infographic credit: Pearson Learning Solutions (2012)

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Infographic credit: Pearson Learning Solutions (2012)

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Infographic credit: Pearson Learning Solutions (2012)

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Benefits of Social Media Use

Increases Engagement

1

Higher G.P.A.1

(2.79 vs. 2.28)

Co-constructing2  Makes lecture more relevant

and interesting2

Improves preparation andnon-classroom time2

Provides new ways for students to participate2 

 Active Participation2

Students are comfortableusing social media2

Infographic from: komarketingassociates.com

1. Wright, S. (2013). Do Social Media Benefit College Students by

Engaging Them in the Course Material?http://tinyurl.com/socialmediainhighered

2. Retelny, D. Birnholtz, J., Hancock, J. (2012). Tweeting for Class:

Using Social Media to Enable Student Co-Construction of 

Lectures.

http://socialmedia.northwestern.edu/files/2012/09/retelny201

2_tweetingforclass.pdf 

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Why aren’t

educators using

social media more

often?

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Infographic credit: Pearson Learning Solutions (2012)

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Barriers to Using Twitter in FYS Course

Presentations: No LiveTweeting

Everyone did not haveSmart Phone

Data Plan Limitations

Varying Comfort Levels Image from: semanticweb.com

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Twitter Usage in FYS Course

Extending conversationsoutside of class.

Live-Tweeting. Monitoring & discussing

current events.  Announcements. Discussion about

personal branding.

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How Do You Use Social Media?

Image from: shakethetech.com

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Helping Faculty Use Social Media

Start small Co-create a social

media policy

Define the purpose Check alignment

with SLOs Formative

assessmentImage from: en.paperblog.com

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Social Media Use in a Doctoral

Program

Facebook page

Twitter: #UKSTL

Google+ Tumblr 

Diigo

BranchImage from: www.techmagz.com

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Hope Carroll | Clemson University | hwayne@clemson.eduSocial Media in the Higher Ed Classroom

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What is social media listening?

What is social media listening? Why is it important for higher ed?

Social Media Listening Center @Clemson

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Vocab Lesson

Listening and monitoring = usedinterchangeably; see what people are saying viasocial media

Mentions = every time somebody says

something with your keyword used

Sentiment = mentions that are pos/neg

Insights and Influencers = how many followers

makes them stronger  Infographics = word clouds, trend lines, graphs,

demographic displays

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Ways Clemson is “listening” 

Creative Inquiry classes Industry partnerships

Faculty research

Departments getting involved

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Tools for “Listening” 

Radian6 ($$) Social Mention (FREE)

Hootsuite (FREE)

Topsy (FREE)

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Example:Search for “educausesoutheast” 

Sentiment ismostlyneutral;somepositive

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Thank You!

Questions, discussion and PRIZE WINNERS!

For resources, visit

https://groups.diigo.com/group/social-media-in-higher-ed