Webinar for ResellerClub resellers

Not-for-profit manager of the .org domain, an open,

global domain name registry that offers a unique home for

organizations

www.pir.org

About Public Interest Registry

The Evolving Internet

How can we best serve our core global community of NGOs?

www.pir.org

One Simple Question

Three years of outreachOver 40 countries

Spoke to over 16,000 NGOs

Usage of ONG and NGO Worldwide

Market Requirements

Credibility

Visibility

Fundraising

Connect to Others

Validated Domain

Validated DomainOnGood WebsiteValidated DomainOnGood Donation ToolsOnGood Website

The OnGood Solution

OnGood is an exclusive suite of online services revolutionising the way NGOs and nonprofits worldwide raise awareness, funds and support for their missions.

OnGood membership includes• the new .ngo and .ong domain bundle – an

exclusive validated domain name only available to NGOs

• a customizable online profile, including the ability to accept donations, within the OnGood community website

• entry in the searchable NGO directory, making it easier to be found online

What’s Different in .ngo & .ong

Registrar Purchase Flow Requirements

Technical Bundle of .ngo & .ong at the Registry

Validation by Public Interest Registry

Account Set Up & Validation Reminder Emails

Premium Names

High-level Registration Process

Present .ngo &.ong terms

Registrant completes validation with PIR within 360 days of domain create

Passes: PIR removes server hold and notifies registrar via poll queue

Complete domain purchase; present URL link on order confirmation screen

Email registrant the Claim URL and store in their customer account

Fails: PIR executes domain delete and notifies registrar via poll queue

Email the registrant reminder to set up account and complete validation if not completed (PIR or Registrar)

Pre-sale Purchase Post-sale

Registrar PIR

What’s Different in .ngo & .ong

• Purchase Flow

• Presentation of and agreement to the PIR policies (see Product Guide for examples)

• Presentation of the Claim URL

• The Technical Bundle of .ngo and .ong

• Understanding EPP

• No Private / Proxy registrations

• Validation

• Registrant has 360 days to validate

• Domain name is not usable until validated (Server Hold)

• Claim URL needed to trigger account set up at www.ongood.ngo

• Registrant validates at www.ongood.ngo

• Account Set up and Validation Reminder Emails

• Premium Names

• Q3/Q4 Afilias / PIR will adopt the new EPP standard for Premium Names developed by the community

Technical Bundle of .ngo & .ong

• Why a bundle?

• To offer a consistent naming experience to registrants and an immediate global impact

• What is a bundle?

• Market perspective: combined sale of second-level domains for both TLDs

• Technical perspective: set of two domains linked in the registry sharing most identical attributes

• Minimum Requirements for the technical bundle

• During the registrar’s purchase flow/checkout process, the registrant must explicitly agree to PIR’s .ngo & .ong Registration Policies

• After registration both sites must resolve to DNS records of the registrant’s choosing

• For the duration of the registration term, proxy registration and/or privacy protection is not allowed.

Understanding Name Server Behavior

At the registry level, the following attributes are the same for the .ngo and corresponding .ong domain name• Registrar of Record• Registration and Expiry Dates• Registrant, Admin, Billing, and Technical Contacts• Name Server Association• Domain Status• Applicable grace periods (Add Grace Period, Renewal Grace Period, Auto-Renewal

Grace Period, Transfer Grace Period, and Redemption Grace Period) Nameservers will be the same for both the .ngo & the .ong domain• e.g. example.ngo points to ns1.example.org, ns2.example.org – this means at the

registry level example.ong is automatically associated to those same nameservers

• Any update to the nameservers of one extension will automatically be updated for the other extension at the registry level

Value-Added Services with .ngo & .ong

What Value Added Services could the customers need?

• While DNS hosting (nameserver records) are the same, every thing else is unique – the hosting space, web server services, etc.

• For example:

If the registrant wants both sites to resolve, they will need webserver hosting for 2 sites (content at example.ngo & example.ong)

If the registrant wants to receive email at example.ngo AND example.ong, they will need email service (mailboxes) for 2 domain names

If the registrant wants to have secure (https) transactions for both domains, they will need an enhanced SSL certificate (not the basic 1 cert = 1 domain certificate)

Content: Grassroot NGOs need help with content for their profile pages, social media assets (which could be new) and, of course, their websites

What Value Added Services are prohibited?

• Only private registrations/proxy registrations (accurate registrant info must be displayed in whois)

Continued Outreach and Marketing• Digital Advertising

• Currently targeting NGO prospects

• Events

• Continue to attend and support NGO events

• Local Partners

• Continue to nurture the NGOs and associations we have met with over the past three years

• Work with channel partners to reach out to the NGO community

• Donor Advertising

• Online ads to drive donors to the site

• Offline ads such as press, video ads etc.

• Helps with general awareness of .ngo

• Work with Customers

• To complete their profile pages

• Tell the stories of NGOs that have good pages/websites

• Help them educate their supporters

Online Advertising

Early Adopters

Gates Foundation Global Giving Bhumi Save The Children Jane Goodall Institute

Care India World Wildlife Fund National Geographic Society

Chautauqua Watershed Conservancy PETA

US Olympic Team Teach for India World Ape Fund Nelson Mandela Foundation YMCA

Use Of The OnGood Directory

Benefits Selling .ngo & .ong Domains

• Number of domain names

• Initial analysis shows 1.8 domain name bundles per registrant

• Unique Value Proposition of .ngo Yields Stickiness

• If the registrant has completed validation, they are likely to have a genuine need or use for the domain name

• The purchase of .ngo includes listing on the OnGood directory

• Hosting and other Value Added Services

• Upsell of hosting, email and security is a potential upside, particularly for grassroots NGOs

• Content: Grassroots NGOs need help with content for their profile pages, social media assets (which could be new) and of course their websites

• Registry Commitment to Drive Global Market Adoption• PIR developed .ngo & .ong with the NGO market, in response to

market demand

• PIR has invested to create awareness & drive adoption.

• Investment to create new demand into the channel continues. This is only the beginning.

ResellerClub price of .ngo and .ong bundle is $35.99

Thank You