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TRANSCRIPT
LIST OF CAMPAIGNS BY CATEGORY
CATEGORY 1: GOVERNMENT SPONSORED CAMPAIGNS
CATEGORY 2: PUBLIC AFFAIRS
Call no. Entry Title Entrant’s Employer
2010 C1 - 1 Water and Vine Campaign Fuller
2010 C1 - 2 City GT iPhone Application Vic Roads
2010 C1 - 3 New Rules. Safer Roads Vic Roads
2010 C1 - 4 Curtain and Blind Cord Campaign Consumer Affairs Victoria
(Department of Justice)
2010 C1 - 5 Family Violence ENOUGH Fenton Communications
2010 C1 - 6 Emergency Alert Education and Awareness
Campaign
Office of the Emergency
Services Commissioner
2010 C1 - 7 Are you missing out? Fair Work Ombudsman
2010 C1 - 8 ACT Campaign for 'My School' Website ACT Department of
Education and Training
2010 C1 - 9 Recruiting Quality Teachers to Deliver Quality
Education
Department of Education
and Training
2010 C1 - 10 Queensland Records - They All Count Rowland Pty Ltd
2010 C1 - 11 Ensuring South Australia's Water Future to 2050 Department of Water
Call no. Entry Title Entrant’s Employer
2010 C2 - 1 Regional Cities Victoria - A Growing Solutions SOCOM
2010 C2 - 2 Balancing the Gene Patenting Debate in Australia Callidus PR
2010 C2 - 3 Taking Queensland Bikers for a "Spin" Cole Lawson
Communications
2010 C2 - 4 Australia Needs an R18+ Classification for Video
Games Espresso Communications
CATEGORY 3: ISSUES MANAGEMENT
CATEGORY 4: EMERGENCY/CRISIS COMMUNICATIONS
CATEGORY 5: RECOVERY COMMUNICATIONS
Call no. Entry Title Entrant’s Employer
2010 C3 - 1 Adelaide: Australia’s Learning City Education Adelaide
2010 C3 - 2 The Fight To Save The Gulf Professional Public
Relations
2010 C3 - 3 The Codeine Issues Management Program Edelman
2010 C3 - 4 Chlorination of a Water Supply Busselton Water
2010 C3 - 5 Repositioning Central Darling Shire and Wilcannia,
previously dubbed the "worst town in NSW"
Sefiani Communications
Group
2010 C3 - 6 Foiling Dangerous Insulation Cole Lawson
Communications
2010 C3 - 7 Introducing UFC to Australia Res Publica Pty. Ltd.
2010 C3 - 8 Revitalising Reverse Mortgages Impact Communications
Call no. Entry Title Entrant’s Employer
2010 C4 - 1 Great Barrier Grief Repute Communications
2010 C4 - 2 Recognising the Dangers of Burnt Out Building Sites Building Commission &
Socom
2010 C4 - 3 Pork Back on the Fork Porter Novelli
2010 C4 - 4 Fire Ready and Emergency Communications Fenton Communications
2010 C4 - 5 The Montara Incident Professional Public
Relations WA
2010 C4 - 6 The melamine in milk food safety incident Food Standards Australia
Call no. Entry Title Entrant’s Employer
CATEGORY 6: COMMUNITY RELATIONS
2010 C5 - 1 Victorian Bushfire Recovery Fenton Communications
Call no. Entry Title Entrant’s Employer
2010 C6 - 1 Jesus. All About Life Campaign Taurus Marketing
2010 C6 - 2 Let’s Talk Transport Planning AECOM
2010 C6 - 3 Go For Justice campaign Uniting Church of South
Australia
2010 C6 - 4 Transforming Negative Community Sentiment
Through Positive Engagement Sugarloaf Pipeline Alliance
2010 C6 - 5 St Lucia Bikeway – Stage Two Marcom Communication
2010 C6 - 6 Freemasons’ Found Symbol Program Professional Public
Relations
2010 C6 - 7 CQ Recycling Awareness Campaign Central Qld Local
Government Association
2010 C6 - 8 Redefining Community Benefits AECOM
2010 C6 - 9 New Access Road for Brisbane Airport Bayly Willey Holt
2010 C6 - 10 Engaging the Community Socom Pty Ltd
2010 C6 - 11 Children 365 Fenton Communications
2010 C6 - 12 ULDA Fitzgibbon Development Area BBS
2010 C6 - 13 Launching Plan International's 2009 'Because I am a
Girl' campaign Pulse Communications
2010 C6 - 14 Official Faces of Top Ryde City Professional Public
Relations
2010 C6 - 15 Commonwealth Bank Grants for Grassroots Cricket Commonwealth Bank
2010 C6 - 16 Hale Street Link Alliance Hale Street Link Alliance
2010 C6 - 17 Freemasons’ Program 'It's No Secret' - real men
wear aprons'
Professional Public
Relations
CATEGORY 7: INTERNAL COMMUNICATIONS
CATEGORY 8: INVESTOR RELATIONS
2010 C6 - 18 "Fuel Hound" Campaign RAA
Call no. Entry Title Entrant’s Employer
2010 C7 - 1 Turning Around Morale and Employee Engagement
within a Dispersed Construction Business Leighton Contractors
2010 C7 - 2 Critical and Important Information Communication
System QR National Coal
2010 C7 - 3 Bayer Australia and New Zealand B-Green
Sustainability Program Bayer Australia
2010 C7 - 4 St.George Bank: Staff engagement Pre and Post
Westpac Merger St.George Bank
2010 C7 - 5 Townsville City Council Pandemic Planning - Internal
Communications Townsville City Council
2010 C7 - 6 Living in Harmony Campbell Arnott's
2010 C7 - 7 The MSIT Way Metropolitan South
Institute of TAFE
2010 C7 - 8 Fast Tracking our Success: Strategy Communications
at Ericsson Ericsson
2010 C7 - 9 Turning Around Morale and Employee Engagement
within a Dispersed Construction Business Leighton Contractors
Call no. Entry Title Entrant’s Employer
2010 C8 - 1 Maintaining a Strong, Independent Profile For St
George Bank Following its Merger with Westpac
Sefiani Communications &
St George Bank
2010 C8 - 2 Dioro Defence Professional Public
Relations
2010 C8 - 3 Building Australian investment in Nuplex Financial and Corporate
Relations
CATEGORY 9: CONSUMER MARKETING
Call no. Entry Title Entrant’s Employer
2010 C9 - 1 Intense Tomatoes Australian Launch BBS PR
2010 C9 - 2 Oroton Blogger Outreach bellamyhayden: chatterbox
2010 C9 - 3 Fresher Tastes Better 303
2010 C9 - 4 Con’s Comeback for Australian Summer Stonefruit Crossman Communications
2010 C9 - 5 Support NT Caught Michels Warren Munday
2010 C9 - 6 Go Via...Going Your Way. Introducing Free-Flow
Tolling to Queensland Queensland Motorways
2010 C9 - 7 National Centre of Indigenous Excellence Hill & Knowlton
2010 C9 - 8 Bakers Delight Chia Bread Launch Keep Left PR
2010 C9 - 9 Bakers Delight Bundraiser Keep Left PR
2010 C9 - 10 Aussie BBQ Legends Hughes PR
2010 C9 - 11 Independent Public Schools Department of Education
2010 C9 - 12 Max Brenner Chocolate Bars Magnum PR Pty Ltd
2010 C9 - 13 Fitz Blitz Urban Land Development
Authority
2010 C9 - 14 Crust Social Media Launch Keep Left PR
2010 C9 - 15 Telstra T-box, reinventing the home phone Howorth an Ogilvy
worldwide company
2010 C9 - 16 Add an Avo to Footy Impact Communications
Australia
2010 C9 - 17 Launch of Wolgan Valley Resort & Spa Professional Public
Relations
2010 C9 - 18 Microsoft Australia: Windows 7 Launch "Windows 7
Was My Idea"
Howorth an Ogilvy
worldwide company
CATEGORY 10: BUSINESS-TO-BUSINESS MARKETING
2010 C9 - 19 Orange Everyday ING DIRECT
2010 C9 - 20 Happy Haus - Achieving Positive Outcomes in a
Downturn Rowland Pty Ltd
2010 C9 - 21 Know Your Numbers with Intel Spectrum Communications
2010 C9 - 22 Launch of Workboardies Public City
2010 C9 - 23 Rose-Hip Vital Brand New Solutions
2010 C9 - 24 100 Days of Solar Creative Territory
2010 C9 - 25 Building Buzz at High Speed Text 100 Public Relations
2010 C9 - 26 Do us a Flavour Porter Novelli
2010 C9 - 27 Acid Wear Epidemic bellamyhayden
2010 C9 - 28 Peet Limited's Launch of Shorehaven at Alkimos Mills Wilson
Communication Consultants
2010 C9 - 29 PlanBig Integrated Communications Strategy Edelman
2010 C9 - 30 Horror in the Blogosphere Spectrum Communications
2010 C9 - 31 Six Eggs a Week Porter Novelli
2010 C9 - 32 Terrace Apartments RAAFA (WA div) Inc
Call no. Entry Title Entrant’s Employer
2010 C10 - 1 Recipe For Foodservice Success Professional Public
Relations
2010 C10 - 2 Telstra Enterprise and Government Widening the
Productivity Gap Howorth
2010 C10 - 3 Siemens Picture the Future: Solving Australia's
Water and Energy Challenges Text 100 Public Relations
2010 C10 - 4 Contracting Campaign Burson-Marsteller
CATEGORY 11: SPECIAL EVENT/OBSERVANCE
2010 C10 - 5 VECCI 'Grow Me The Money' Sustainabillity
Ambassadors campaign Keep Left Public Relations
2010 C10 - 6 Symantec Internet Security Threat Report Max Australia
2010 C10 - 7 Better Place The Future is Electric n2n Communications
2010 C10 - 8 Stregthening our industry voice Q-COMPS brand
revitalisation Q-COMP
2010 C10 - 9 NetApp Government Influencing Max Australia
2010 C10 - 10 The Great Information Glut Hitachi Data Systems
2010 C10 - 11 Master Electricians - Shining a New Light on the ECA Cole Lawson
Communications
2010 C10 - 12 Applauding Return to work outcomes Q-COMP's
Return to Work Awards 2009 Q-COMP
2010 C10 - 13
Establishing a forum, a voice and a relationship with
our industry - Q-COMP's WorkSafe and Return to
work expo 2009
Q-COMP
Call no. Entry Title Entrant’s Employer
2010 C11 - 1 Back to Burrinjuck Sauce Communications
2010 C11 - 2 Australian Scout Jamboree 2010 Primary Communication
2010 C11 - 3 The Talk of Two Towns Professional Public
Relations
2010 C11 - 4 Australian Masters - Like Never Before Cox Marketing Solutions
2010 C11 - 5 "Slipper Fits First Saturday in April" Sydney Turf Club
2010 C11 - 6 At the Cutting Edge for 125 Years Carve Consulting
2010 C11 - 7 Sydney Fish Market's 36-Hour Seafood Marathon Cox Inall Communications
2010 C11 - 8 Breakfast on the Bridge Hill & Knowlton
2010 C11 - 9 CLEM7 Charity Event BBS
CATEGORY 12: ENVIRONMENTAL
CATEGORY 13: ARTS
2010 C11 - 10 1st NFF National Congress National Farmers'
Federation
2010 C11 - 11 The Sustainable Living House Creative Territory
2010 C11 - 12 Coffee & Chocolate Affair 2009 KDPR
2010 C11 - 13 Easter at the Waterfront Creative Territory
2010 C11 - 14 Coal and the Commonwealth Rowland
Call no. Entry Title Entrant’s Employer
2010 C12 - 1 Developing a Long Term Plan for the Coorong, Lower
Lakes and Murray Mouth
Department for
Environment and Natural
Resources
2010 C12 - 2 Sustainable House Day Deventer Public Relations
and Communications
2010 C12 - 3 Townsville Queensland Solar City Ergon Energy
2010 C12 - 4 Bayswater Stormwater Harvesting Project Siemens
2010 C12 - 5 REAL' Solutions for a Real Environment Riley Mathewson Public
Relations
2010 C12 - 6 Brisbane Airport Tripper Bayly Willey Holt
2010 C12 - 7 'Old Phones for Chickens': Using PR to encourage
mobile phone recycling
IMPACT Communications
Australia
2010 C12 - 8 Energy Champions Creative Territory
Call no. Entry Title Entrant’s Employer
2010 C13 - 1 Ian Potter Cultural Trust – Music Commissions Tsuki
2010 C13 - 2 Communikate et al sells arts market with perfect
pitch Communikate et al
CATEGORY 14: HEALTH ORGANISATIONS
CATEGORY 15: CORPORATE SOCIAL RESPONSIBILITY
2010 C13 - 3 Avenue Q Gray Management Group
2010 C13 - 4 Masterpieces from Paris: Van Gogh, Gauguin,
Cezanne and Beyond National Gallery of Australia
Call no. Entry Title Entrant’s Employer
2010 C14 - 1 FebFast 2010 Haystac Positive Outcomes
2010 C14 - 2 The 11th Hour Campaign Insight Communications
2010 C14 - 3 Trimming Teens with Gastric Banding Surgery VIVA! Communications
2010 C14 - 4 Kids and Alcohol Don’t Mix The Reputation Group
2010 C14 - 5 Don't be a victim Cancer Council Australia
2010 C14 - 6 The Difference Is You! Campaign Palin Communications
2010 C14 - 7 Lifeline's Stress Down Day Lifeline Australia
2010 C14 - 8 Australian Hearing's Hearing Awareness Week
Campaign Australian Hearing
Call no. Entry Title Entrant’s Employer
2010 C15 - 1 DDA: Community Engagement Program QR Passenger
2010 C15 - 2 Townsville City Council Together Townsville Program Townsville City Council
2010 C15 - 3 CommunityConnect Pfizer
2010 C15 - 4 Building Futures Through Construction SAFElink Alliance
2010 C15 - 5 Recipes for Life Cube PR
2010 C15 - 6 Taking a Sip Towards a More Sustainable Tea
Industry: Launching Lipton Pulse Communications
CATEGORY 16: LOW COST/PRO BONO
WINNERS BY EACH CATEGORY
GOVERNMENT SPONSORED CAMPAIGNS
GOLDEN TARGET AWARD
2010 C1 - 1 | Water and Vine Campaign | Fuller
HIGHLY COMMENDED
2010 C1 - 3 | New Rules. Safer Roads | Vic Roads
2010 C1 - 4 | Curtain and Blind Cord Campaign | Consumer Affairs Victoria (Department of
Justice)
COMMENDED
2010 C1 – 2 | City GT iPhone Application | Vic Roads
2010 C15 - 7 McHappy Day 2009 Professional Public
Relations
Call no. Entry Title Entrant’s Employer
2010 C16 - 1 Cat Haven Christmas Campaign Cat Haven
2010 C16 - 2 A Gift Like ‘Nun’ Other Insight Communications
2010 C16 - 3 Shitbox Rally 2010 ICON International
Communications
2010 C16 - 4 Safer Family Law Marketing Elements
2010 C16 - 5 South Passage Professional Public
Relations
2010 C16 - 6 Windows on Pain Campaign Reputation Pty Ltd
2010 C16 - 7 Peter Spencer Hunger Strike Magnum PR Pty Ltd
2010 C16 - 8 One Laptop per Child Hill & Knowlton
2010 C16 - 9 The Launch of the RiAus Professional Public
Relations
PUBLIC AFFAIRS
GOLDEN TARGET AWARD
2010 C2 - 1 | Regional Cities Victoria - A Growing Solutions | SOCOM
HIGHLY COMMENDED
2010 C2 - 3 | Taking Queensland Bikers for a "Spin" | Cole Lawson Communications
COMMENDED
2010 C2 - 2 | Balancing the Gene Patenting Debate in Australia | Callidus PR
ISSUES MANAGEMENT
GOLDEN TARGET AWARD
2010 C3 - 1 | Adelaide: Australia’s Learning City | Education Adelaide
HIGHLY COMMENDED
2010 C3 - 3 | The Codeine Issues Management Program | Edelman
2010 C3 - 4 | Chlorination of a Water Supply | Busselton Water
COMMENDED
2010 C3 - 2 | The Fight To Save The Gulf | Professional Public Relations
EMERGENCY/CRISIS COMMUNICATIONS
HIGHLY COMMENDED
2010 C4 - 2 | Recognising the Dangers of Burnt Out Building Sites | Building Commission &
Socom
2010 C4 - 3 | Pork Back on the Fork | Porter Novelli
COMMENDED
2010 C4 - 1 | Great Barrier Grief | Repute Communications
COMMUNITY RELATIONS
GOLDEN TARGET AWARD
2010 C6 - 1 | Jesus. All About Life Campaign | Taurus Marketing
HIGHLY COMMENDED
2010 C6 - 5 | St Lucia Bikeway – Stage Two | Marcom Communication
2010 C6 - 6 | Freemasons’ Found Symbol Program | Professional Public Relations
COMMENDED
2010 C6 - 2 | Let’s Talk Transport Planning | AECOM
2010 C6 - 3 | Go For Justice campaign | Uniting Church of South Australia
2010 C6 - 4 | Transforming Negative Community Sentiment Through Positive Engagement |
Sugarloaf Pipeline Alliance
INTERNAL COMMUNICATIONS
GOLDEN TARGET AWARD
2010 C7 - 1 | Turning Around Morale and Employee Engagement within a Dispersed
Construction Business | Leighton Contractors
HIGHLY COMMENDED
2010 C7 - 3 | Bayer Australia and New Zealand B-Green Sustainability Program | Bayer
Australia
COMMENDED
2010 C7 - 2 | Critical and Important Information Communication System | QR National Coal
INVESTOR RELATIONS
GOLDEN TARGET AWARD
2010 C8 - 1 | Maintaining a Strong, Independent Profile For St George Bank Following its
Merger with Westpac | Sefiani Communications & St George Bank
COMMENDED
2010 C8 - 2 | Dioro Defence | Professional Public Relations
CONSUMER MARKETING
GOLDEN TARGET AWARD
2010 C9 - 1 | Intense Tomatoes Australian Launch | BBS PR
2010 C9 - 2 | Oroton Blogger Outreach | bellamyhayden: chatterbox
2010 C9 - 3 | Fresher Tastes Better | 303
HIGHLY COMMENDED
2010 C9 - 6 | Go Via...Going Your Way. Introducing Free-Flow Tolling to Queensland |
Queensland Motorways
COMMENDED
2010 C9 - 4 | Con’s Comeback for Australian Summer Stonefruit | Crossman
Communications
2010 C9 - 5 | Support NT Caught | Michels Warren Munday
BUSINESS-TO-BUSINESS MARKETING
GOLDEN TARGET AWARD
2010 C10 - 1 | Recipe For Foodservice Success | Professional Public Relations
COMMENDED
2010 C10 - 2 | Telstra Enterprise and Government Widening the Productivity Gap | Howorth
SPECIAL EVENT/OBSERVANCE
GOLDEN TARGET AWARD
2010 C11 - 1 | Back to Burrinjuck | Sauce Communications
HIGHLY COMMENDED
2010 C11 - 3 | The Talk of Two Towns | Professional Public Relations
COMMENDED
2010 C11 - 2 | Australian Scout Jamboree 2010 | Primary Communication
ENVIRONMENTAL
GOLDEN TARGET AWARD
2010 C12 - 1 | Developing a Long Term Plan for the Coorong, Lower Lakes and Murray
Mouth | Department for Environment and Natural Resources
HIGHLY COMMENDED
2010 C12 - 3 | Townsville Queensland Solar City | Ergon Energy
COMMENDED
2010 C12 - 2 | Sustainable House Day | Deventer Public Relations and Communications
ARTS
HIGHLY COMMENDED
2010 C13 - 1 | Ian Potter Cultural Trust – Music Commissions | Tsuki
HEALTH ORGANISATIONS
GOLDEN TARGET AWARD
2010 C14 - 1 | FebFast 2010 | Haystac Positive Outcomes
HIGHLY COMMENDED
2010 C14 - 3 | Trimming Teens with Gastric Banding Surgery | VIVA! Communications
2010 C14 - 4 | Kids and Alcohol Don’t Mix | The Reputation Group
COMMENDED
2010 C14 - 2 | The 11th Hour Campaign | Insight Communications
CORPORATE SOCIAL RESPONSIBILITY
GOLDEN TARGET AWARD
2010 C15 - 1 | DDA: Community Engagement Program | QR Passenger
HIGHLY COMMENDED
2010 C15 - 3 | CommunityConnect | Pfizer
COMMENDED
2010 C15 - 2 | Townsville City Council Together Townsville Program | Townsville City Council
LOW COST/PRO BONO
GOLDEN TARGET AWARD
2010 C16 - 1 | Cat Haven Christmas Campaign / Cat Haven
HIGHLY COMMENDED
2010 C16 - 4 | Safer Family Law | Marketing Elements
2010 C16 - 5 | South Passage | Professional Public Relations
COMMENDED
2010 C16 - 2 | A Gift Like ‘Nun’ Other | Insight Communications
2010 C16 - 3 | Shitbox Rally 2010 | ICON International Communications