Welcome To List Building Basics

Celene HarrelsonTheHappypreneur.com

Today’s Training

• Why you need a list• Your niche• Your ideal customer• Where to find them• Ways to capture names and email addresses• Opt in pages• FREE marketing strategies to build your list

Why do you need a list?

• Plain and simple – without a targeted list of prospect to market to, you won’t make much money.

• Very few people ever come back to your site more than once. They may intend to, but don’t

• Without a way to capture their name and email addresses, they are lost forever

What’s you niche?

• Niche down deep• Need a specific target market• If you are on a small podium with a

microphone in the middle of a sea of millions of talking people, all flitting from one to another and talk about your product, will they hear you?

• What if it’s a few thousand and they are all interested in what you have to say…

Who’s your ideal customer?

• Get specific here…• What is there age range?• Male or female?• Married?• Children?• Where do they live?• What is their income?• *If you don’t know who they are how will you find

them?

Where do they hang out?

• On niche specific forums and message boards• Niche specific blogs• Facebook• Twitter• Linked In

Importance of an opt in page

• Also known as “squeeze page”• Need an opt in form on your website• A means to capture first name and

primary email address of targeted prospect

• Valuable giveaway or bribe such as a free special report, eBook, audio, video, teleseminar or webinar.

My Kindle Book on Opt In Pages

You’ll find the link on the webcast page or go to:

http://tiny.cc/optinpages-kindle

Building a relationship with your list

• Once they are on your list you must build a relationship, then you can market to them over and over again

• You want them to want to be in your community – your space.

• Look forward to opening your emails• Know like and trust factor – people from those

they know, like and trust. • Raving fans – tell others, referals

FREE Marketing Strategies

• Forums in you niche – promote in signature not posts – don’t spam

• Other niche blogs – relavent comments - clickable name links back to your opt in page

• Domain name – keyword rich that points back to main site for thank you page – never miss opportunity to make offer on thank you page

• Facebook page with opt in form

More marketing strategies

• Anchor text within your blog posts to opt in page

• Opt in form at end of posts to subscribe to receive new blog posts

• Cinch.fm mini podcasts – 1-2 minute audio pointing them to your giveaway

• Facebook, Twitter and Linked-In

…Marketing strategies

• Teleseminar and webinars like this one.• Article marketing - with resource box

pointing to opt in page• Video as giveaway or video pointing back

to opt in• Many more…

Resources

• Using Opt In Pages to Build a List of Eager Buyers http://tiny.cc/optinpages-kindle

• FREE List Building Course http://tiny.cc/buildyourlist

• Autoresponder http://thehappypreneur.com/ar