LIQUIDLABBy: Isabel Lluch

OBJECTIVE:

To promote LiquidLab as a fully customizable juice option for health and nutrition conscious individuals

STRATEGY:

To convince health conscious individuals to drink LiquidLabinstead of Blue Print, Liquiteriaor Organic Avenue because LiquidLab offers customizable plans and juice profiles that tailor to an individual’s tastes and health goals

COMPETITIVE SURVEY

Bright colorsClean, airy designLifestyle imagesFocus on organic ingredients

AUDIENCE SURVEY

Health and exerciseTake care of themselvesBusy, on-the-goModern, stylishOutdoorsyTrendy

MOOD BOARDS

TRANQUIL

Trustworthy

Urban

Earthy

Intelligent

Outdoorsy

Raw

Organic

Yuppie

Original/unique

Fresh

Local

Healthy

Customized

Farm-to-table

High-end

NATURAL MINIMAL

NATURAL

Focus on produceBasicsSimple

TRANQUIL

CalmBalancedQuiet

MINIMAL

CleanUnderstatedHigh contrast

WIREFRAMES

WIREFRAME EXPLORATIONS

CHOSEN LAYOUT

CHOSEN LAYOUT

COLOR

PALETTE EXPLORATIONS

#3f243d

#55555c

#787a90

#6b772c

#3d353a

#403442

#f4f0e4

#58592f

#2f1b2e

#71594c

PALETTE EXPLORATIONS

#40051b

#677047

#a4761f

#d9b28f

#a66754

#250a1c

#3e0f39

#5c144d

#8d4186

#f1eee6

PALETTE EXPLORATIONS

#1b1f24

#f3f5f4

#d7dadb

#5a4336

#bfa898

#3b3c3f

#dbd9d2

#beaf90

#a79178

#8b6957

CHOSEN PALETTE

SimpleEarth tonesHigh-end

Main Accent

Accent / Iconography

Background Accent

#000000 #d7dadb #f2f4f4 #dab895

#004236

TYPOGRAPHY

TYPOGRAPHY EXPLORATIONS

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED.

When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

HEADING

BODY

Font: Oswald 16pt (sans serif)Tracking: 0Leading: 18

Font: Whitney Light 10.5pt (sans serif) Tracking: 0Leading: 12

High-Quality. Fresh Ingredients.Custom-selected.

When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

HEADING

BODY

Font: Gentium Book Basic 16pt (serif)Tracking: 0Leading: 18

Font: Gentium Basic 10.5pt (serif) Tracking: 0Leading: 12

Font: Copse Bold 16pt (slab serif)Tracking: 0Leading: 18

Font: Muli Light 10.5pt (sans serif) Tracking: 0Leading: 12

High-quality. Fresh ingredients. Custom-selected.

When you register for LiquidLab’s custom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED.

When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

Font: Quicksand Light 16pt (sans serif)Tracking: 0Leading: 18

Font: Jacques Francois 10.5pt (serif) Tracking: 0Leading: 13

TYPOGRAPHY EXPLORATIONS

HEADING

BODY

HEADING

BODY

HEADING

BODY

Font: Lillybelle 24pt (script)Tracking: 0Leading: 26

Font: Raleway 10pt (sans serif) Tracking: 0Leading: 11

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED

When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

HEADING

BODY

Font: Josefin Slab18pt (slab serif)Tracking: 0Leading: 20

Font: Merriweather 9pt (serif) Tracking: 0Leading: 10

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTEDWhen you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

TYPOGRAPHY EXPLORATIONS

HEADING

BODY

Font: Oxygen 18pt (sans serif)Tracking: 0Leading: 21

Font: SansSourcePro 10.5pt (sans serif) Tracking: 0Leading: 12

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTEDWhen you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

HEADING

BODY

Font: MamaeQueNosFaz 24pt (novelty)Tracking: 0Leading: 27

Font: Raleway 10pt (sans serif) Tracking: 0Leading: 14

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED

When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

TYPOGRAPHY EXPLORATIONS

HIGH-QUALITY. FRESH INGREDIENTS. CUSTOM-SELECTED.

When you register for LiquidLab’scustom service, we’ll put together a juice program tailored to your current lifestyle and health goals. If you’re already committed to a healthy lifestyle and are looking to incorporate fresh juice as part of a balanced diet, our custom plan might be just what you’re looking for. It takes about 15 minutes to get started.

HEADING

BODY

Font: Quicksand 16pt (sans serif)Tracking: 0Leading: 21

Font: Aktiv Grotesque Thin 12pt (sans serif)Tracking: 0Leading: 16

CHOSEN TYPOGRAPHY

FINAL