Lip Tattoo Toolkit

WELCOME TO YOUR LIP TATTOO ACTIVATION TOOLKIT.

WITHIN THIS PACK YOU WILL FIND A SUITE OF CAMPAIGN ASSETS AND

SUGGESTED COPY FOR YOU TO USE ON YOUR SOCIAL MEDIA CHANNELS.

WHY NOT DOWNLOAD AND SHARE A VIDEO TO HELP YOUR CUSTOMERS GET

EXCITED ABOUT THE LAUNCH. FEELING CREATIVE? WHY NOT CREATE

SOMETHING YOURSELF FROM HOME! INSIDE YOU’LL FIND TIPS AND TRICKS TO

HELP YOU WITH THIS…

#FINISHSTRONG

The lip stain that goes the distance with you.

It looks stunning when you apply it. Head out for the evening and it stays on

point no matter what you get up to, or how late you stay out.

So go on, have the night of your life with no regrets and nothing holding you

back. Because with Avon’s 2 in 1 lip tattoo stain, you’ll always #finishstrong.

CAMPAIGN FILMS: FOOD FIGHT & TROLLEY

Social Post Copy:

Lip colour that lasts! Introducing the new 2 in 1 Lip Tattoo

exclusively at Avon.

This gorgeous dual-ended lip stain comes in 8 high-impact

shades, for a look that means you’ll always #FinishStrong.

Get in touch to find out more.

Social Post Copy:

Want a lip colour that lasts all night long?

Introducing the new 2 in 1 Lip Tattoo exclusively at Avon.

This must-have lip-stain comes with both liner and fill and is

available in 8 high-impact shades. #FinishStrong – wherever

the night might take you!

Get in touch to find out more.

Below are two campaign films to support the Lip Tattoo launch, and underneath you will find some suggested copy for you to use.

Please click the download button HERE to download the films.

HOW-TO-VIDEOS

Choose from four Make-up artist tutorials that showcase a

range of killer looks that you and your customers can

achieve with Lip Tattoo.

Social Post Copy

It’s time to own 2-tone. Get the look with Avon’s new 2-in-1

lip tattoo.

This amazing dual-ended lip stain comes in eight high-

impact shades - for a look that means you’ll always

#FinishStrong!

Please click the download button HERE to download the films.

CAMPAIGN STILLS

Below are the campaign images to support the Lip Tattoo launch.

Please click the download button HERE to download the images.

Social Post Copy:

Want a lip colour that lasts all night long? Introducing the new 2 in 1 Lip Tattoo exclusively at Avon. This must-have lip-stain comes with both

liner and fill and is available in 8 high-impact shades. #FinishStrong – wherever the night might take you! Get in touch to find out more.

CREATE YOUR OWN

CONTENT IDEAS

SHADE SWATCHES

Showcase the full range of shades, with fun handwritten

swatches. Our Lip Tattoo comes in 8 shades - something for

every mood and skin tone!

Posts could show:

• A photo of your favourite shade(s) written on your hand or

your favourite shade on your lips.

• #FinishStrong written in the 8 different shades

• Swatches of every shade on your arm lined up with the

associated product

Post copy:

Discover your next killer look. Avon’s 2-in-1 lip tattoo comes in

8 gorgeous, high impact shades. Which one will you choose?

#FinishStrong #AvonByMe

PRODUCT FLAT LAYSInspired by the campaign films, create your own #FinishStrong

product shot.

Whether its the end of a fun night out, or a simply a a day at the

office - add your own unique style to your #FinishStrong product

flat lay.

Posts could show:

• The Lip Tattoo product beautifully spilling out of your favourite

‘night out’ bag

• Display the Lip Tattoo range on top your favourite wallpaper

swatches to create an interesting background

• A Lip Tattoo product paired with your favourite outfit or look

Post copy:

All the essentials to #FinishStrong.

Tonight I’m choosing Poppin’ Poppy Lip Tattoo, exclusively from

Avon. #AvonByMe

PRODUCT TORTURE TESTS

Show just how long lasting Avon’s Lip Tattoo really is by

performing your very own ‘torture tests’ with the products.

Posts ideas:

• Long lasting - Take an image of your lips at morning and

then at night

• Food-proof - Eating a marshmallow, burger, hot dog etc.

• Drink-proof - Drinking water, hot chocolate, mulled wine etc.

• Kiss-proof - Kissing someone’s cheek

Post copy:

Looking for a lip colour that lasts all night long?

Avon’s new 2-in-1 lip tattoo lasts, wherever your day (or night)

takes you. #AvonByMe #FinishStrong

THANK YOU