linkfluence: how to buy links with maximum juice & minimum risk how to buy links without...
Post on 30-Jan-2016
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![Page 1: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/1.jpg)
Linkfluence: How to Buy Linkswith Maximum Juice & Minimum Risk
How to Buy Links without “Buying Links”
![Page 2: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/2.jpg)
Event Sponsorships
![Page 3: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/3.jpg)
Example
![Page 4: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/4.jpg)
Process
• Locate events (geographic/industry relevant)• Get in touch; offer to sponsor them• Often, $1-500 = permanent link from a good page• Added benefits – networking, goodwill & branding
![Page 5: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/5.jpg)
Charitable Donations
![Page 6: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/6.jpg)
Example
![Page 7: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/7.jpg)
Process
• Find Nonprofits/Charities Online• Locate their sponsorship page/links• Check that links pass juice; then get in touch• Don't use standard donation forms – make sure
to personally check about being listed on the page• Added benefits – goodwill, branding, helping people
![Page 8: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/8.jpg)
Website Purchases
![Page 9: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/9.jpg)
Example
![Page 10: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/10.jpg)
Process
• Find Relevant Websites to Buy• Negotiate Ownership• Create Relevant Links that Help with Your Needs
• Sitewides – good for raw link juice (PR/mR)• Targeted – good for individual rankings
![Page 11: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/11.jpg)
Content Buying
![Page 12: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/12.jpg)
Example
www.onlywentworth.org to www.buddytv.com/wentworth-miller.aspx
![Page 13: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/13.jpg)
Process
• Identify Valuable, Well-Linked-to Content• Negotiate Purchase• 301 to Your Site and Host (preferrably subdirectory)
![Page 14: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/14.jpg)
Viral/Linkerati Traffic Buying
![Page 15: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/15.jpg)
Example
![Page 16: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/16.jpg)
Process
• Identify/Create Viral-Worthy Content on Your Site• Find Relevant Viral Traffic Sources
• StumbleUpon• Techmeme/Memeorandum/WeSmirch• Techcrunch (other niche blogs)
• Buy Traffic/Ads• Measure/Improve “link acquisition” Conversion Rate
![Page 17: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/17.jpg)
Blogger Product Reviews
![Page 18: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/18.jpg)
Example
![Page 19: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/19.jpg)
Process
• Meet Bloggers in Person, through Contacts• Send Bloggers Free Stuff• Follow Up with Email• Don't Ask for a Link; Ask for a Review• The Smaller the Blogger and the Bigger your Brand,
the more likely you'll get the review
![Page 20: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/20.jpg)
Content Partnerships
![Page 21: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/21.jpg)
Example
![Page 22: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/22.jpg)
Process
• Identify Sources that Could Use Your Feed/Content• Get in Touch and Offer to Power for Free• If You Really Want it, Offer to Pay for the Branding• Make Sure to Get Live Links
![Page 23: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/23.jpg)
Blog Incubation
![Page 24: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/24.jpg)
Example
![Page 25: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/25.jpg)
Process
• Put Out Ads for Bloggers• Have Them Use Existing Sites or • Give them a Marketing Plan to Grow their New Blogs• Explain the Messaging/Marketing You Want• Turn 'em Lose
![Page 26: Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”](https://reader035.vdocuments.us/reader035/viewer/2022062520/56649d2c5503460f94a02676/html5/thumbnails/26.jpg)
www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon Slides) www.seomoz.org/blog/the-art-of-buying-links-under-the-radar
Helpful Resources:
Get in touch:[email protected]