linkedin tips & strategies

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Using LinkedIn Tips & Strategies

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Post on 22-Jan-2015

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Tips on how to build your profile, expand your network, and use LinkedIn for job search and other research.

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  • 1. Using LinkedIn Tips & Strategies

2. Agenda What is LinkedIn? Building Your Profile Expanding Your Network Using Groups Searching LinkedIn Your Home Page Questions & Answers 3. What is LinkedIn? Imagine your resume and your Rolodex got together and went on-line. LinkedIn is THE social networking platform forprofessionalrelationships. 4. Building Your Profile

  • Sign up or log in to LinkedIn ( http://www.linkedin.com )
    • Turn off your public profile (settingspublic profile)
    • Customize your public profile URL
  • Profile basics to get to 100%:
    • Profile summary
    • Current position
    • TWO past positions
    • Education
    • Specialties (Use keywords!)
    • Profile photo
    • Three recommendations (minimum)

5. Building Your Profile

  • Getting recommendations
    • Find colleagues on LinkedIn and recommend them
    • Reach out to your network by phone or e-mail
    • Invite your contacts to join LinkedIn
  • When your profile is essentially complete (85% or more)
    • Turn ON your public profile (settingspublic profile)
    • Add LinkedIn URL to your e-mail signature & business cards
  • Improve your profile a work in progress
    • Add applications -- post presentations, file sharing, reading list
    • Add website links -- your company, your blog, your RSS feed

6. Expanding Your Network

  • Your LinkedIn network consists of:
  • 1 stDegree Connections
    • People to whom you are directly connected
  • 2 ndDegree Connections
    • People connected to your 1 stdegree connections
  • 3 rdDegree Connections
    • People connected to your 2 nddegree connections
  • People in your groups (not included in Network Statistics)
  • Network Statistics are available in a drop-down under Contacts

7. Expanding Your Network

  • Add people to your network
    • Search for people you know by name
    • Search for colleagues by company/school name
  • Find contacts from your e-mail accounts
    • Send e-mail invitations to join LinkedIn
  • Look for 2 ndand 3 rddegree connections from your network
    • Request introductions
    • Join their groups
  • LIONs (LinkedIn Open Networkers)

8. Using Groups

  • A POWERFUL TOOL FOR MAKING CONNECTIONS & JOB SEARCH
    • Search for groups by industry, affiliation, purpose
    • Watch for/join groups your connections join
    • Start your own group
  • Once a group member:
    • Connect with new people
    • Join discussions
    • Search for jobs
    • Ask and answer questions!
    • Become a thought leader

9. Searching LinkedIn

  • Boolean search terms: AND, OR & NOT
  • Standard and advanced searches for:
    • People by name, location, company, school
    • Jobs title, company, industry, location, keywords
    • Companies name, industry, location, size, WITH JOBS
    • Answers keywords, category, unanswered
    • Inbox sent, received, archived, unread
    • Groups keyword, category (professional, alumni)

10. Searching LinkedIn

  • Company or Management Research
    • Many companies have LinkedIn pages
    • Look for hiring managers by name
      • Learn some details to help establish rapport
      • Within your network?(1 st , 2 nd , 3 rddegree or group)
      • If so, request an introduction!(or send a message)
    • Find current and former employees
      • Inquire about company culture, satisfaction
  • Look for recruiters (Staffing & Recruiting Industry)

11. Your Home Page

  • Navigation tools & on-line help/FAQs
  • Network updates
    • Status bar update often for top-of-mind presence!
    • Add hotlinks and/or link to your Twitter account
    • Be sure youre sharing your updates (settingsprivacy)
  • People you might know
  • Whos viewed my profile?CHECK OFTEN!
  • Applications, events, general questions/answers
  • Job search by keyword or title

12. Questions & Answers Judy Tomsovic JLT Financial Services 925.685.3585 [email_address] http://www.linkedin.com/in/judytomsovic