linkedin seminar power points

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  1. 1. About Us Enter Your Name Here (Can Add Your Photo Too) CU On Top Consulting Specializing in Powerful Online Strategies That Get Results! (773)972-7838 Www.cuontopconsulting.com Doug Starks President and CEO Rod Gardner Chief Operating Officer
  2. 2. What we will cover todayWhat we will cover today Important Facts About Linkedin Setting Up Your Profile Making Connections Getting Views To Your Profile Endorsements Groups-Joining Relevant Groups And Creating Your Own Group
  3. 3. What we will cover todayWhat we will cover today Posts And Comments Setting Up Your Company Page Getting Followers To Your Page Driving Traffic To Your Website Just 15 Minutes A Day Using A Blog For Your Linkedin Pages And Your Website
  4. 4. 259 million members; 100 million logins every day Diversified business model Worlds largest professional network 2 new members per second 66% are located outside of the United States 30 million students and recent college graduates Important Facts About LinkedinImportant Facts About Linkedin
  5. 5. Executives from Fortune 500 companies are members 5.7 billion professionally-oriented searches 3 million companies have Company Pages 2.1 million Groups 1.5 million publishers use the Share button 184 million unique visitors Important Facts About LinkedinImportant Facts About Linkedin
  6. 6. 1.2 Million products/service are showcased 39% of users have paid premium accounts The average time on the site is 17 minutes 79% of users are over the age of 34 10 Millions of endorsements every single day 27% of the traffic comes from mobile devices Important Facts About LinkedinImportant Facts About Linkedin
  7. 7. Important Facts About LinkedinImportant Facts About Linkedin
  8. 8. Your headline-your first and most important step Make your headline stand out and get seen Summary section Experience section Skills and endorsements 27% of the traffic comes from mobile devices Setting Up Your ProfileSetting Up Your Profile
  9. 9. Add video, images, slide shows, and audio to your profile Provide as many details as possible Your profile is your online business card Your goal is to get more views to your profile Use keywords to optimize your profile Setting Up Your ProfileSetting Up Your Profile
  10. 10. Invite your email contacts to connect with you Connect with fellow group members Become a LION Use Top Linked to quickly build connections Ask your 1st level connections for introductions Making ConnectionsMaking Connections
  11. 11. Click to edit Master text styles Second level Third level Fourth level Fifth level Making ConnectionsMaking Connections
  12. 12. Getting Views To Your ProfileGetting Views To Your Profile Give to Get rule Share informative and valuable information Look at other profiles Add your Linkedin button to your website Include videos and other media on your profile that people are looking for Participate in Groups daily
  13. 13. EndorsementsEndorsements Again be a LION and start endorsing Have at least 10 skills listed on your profile Go into your connections and endorse them Only 1st degree connections can endorse you Include videos and other media on your profile that people are looking for People who you endorse will then endorse you
  14. 14. GroupsGroups You can join up to 50 groups No limit on # of sub-groups you can join Join local groups to expand your local network Join groups where your prospects hang out Do not just sell and spam inside of groups Keep track of competitors by joining their groups
  15. 15. GroupsGroups Join in on conversations inside your groups Ask questions to get new discussions started Find valuable information to share with groups Posting tools can be used to automate postings Do not just sell and spam inside of groups Most people don't know you can directly message group members without being connected to them
  16. 16. PostingPosting Join in on conversations inside your groups Ask questions to get new discussions started Find valuable information to share with groups Posting tools can be used to automate postings
  17. 17. Setting Up Your Company PageSetting Up Your Company Page
  18. 18. Setting Up Your Company PageSetting Up Your Company Page
  19. 19. Logo image for logo, photo of products Show logo in the cover if its not in the logo image are Avoid hard to read text Logo: 100 x 60 Cover: 646 x 220 Square Logo: 50 x 50 Use clear images that are not confusing Upload Your Cover and Logo ImagesUpload Your Cover and Logo Images
  20. 20. Ask employees to create a Linkedin account Include company page in your email signatures Include your page link in your company newsletters Ask group members to follow your company page Add a Follow button to your website Getting Followers To Your Company PageGetting Followers To Your Company Page
  21. 21. Ask employees to create a Linkedin account Include company page in your email signatures Include your page link in your company newsletters Ask group members to follow your company page Add a Follow button to your website Getting Followers To Your Company PageGetting Followers To Your Company Page
  22. 22. Driving Traffic To Your WebsiteDriving Traffic To Your Website Update your status and include website link Include your website link in your Group posts Put your website link into your headline Include a Linkedin share button on your website Post regularly to your Company Page Make your profile as visually appealing as possible
  23. 23. Blogging On Linkedin And Your WebsiteBlogging On Linkedin And Your Website Create a blog relevant to your business Link to your blog inside of your status updates Share relevant blog posts with group members Include your blog on your website This process will in turn drive traffic to your website
  24. 24. Just 15 Minutes A DayJust 15 Minutes A Day Go in and make 15-20 new connections Endorse 5 of your connections Make 2 status updates per day Engage with 3-5 of your Groups View 10 of your connection's profiles View 10 of your connection's profiles Send out 5 messages to your connections or Group members