linkedin quick tips for cctb members - march 17, 2010 webinar
DESCRIPTION
tips and insights to maximize LinkedIn for Chicago Convention & Tourism Bureau MembersTRANSCRIPT
LinkedIn Essentials: Quick Tipson CCTB’s Members-Only Group
March 17, 2010
Facilitator: Jennifer H.G. ConnellyManager of CCTB’s Members-Only LinkedIn Group;President of JC Marketing Consultancy LLC ; CCTB Member
Goals for the Webinar< GOAL 1 >
Making the Most Out of 30 Minutes – the 50/50 rule and the worksheet
< GOAL 2 > Engaging with CCTB’s LinkedIn Members-Only Group
< GOAL 3 > Helping You to Be More Productive
< GOAL 4 > Highlighting the Power of “Beta”
< GOAL 5 > Building Your Action Plan
Why We’re Here
< No1 > LinkedIn = inter-connected network of 60 million professionals (150 industries; 200 countries)
< No2 > LinkedIn = connecting the world’s professionals to make them more productive and successful
< No3 > CCTB on LinkedIn = representative industry network of nearly 1,000 CCTB members (#1 in the CVB category on LinkedIn)
< No4 > CCTB on LinkedIn = an exclusive platform for CCTB members to exchange ideas, share breaking news, and find opportunities that promote Chicago as a world-class meetings, conventions and global leisure destination
Enhance Your Personal Profile< QUICK TIP #1 >
Personal Profile should be current, well-written and reflective of your expertise.
Enhance Your Company Profile< QUICK TIP #2 >
Company Profile should be established, maintained and inclusive of keywords relative to your industry.
Interact with the CCTB Members-Only Group< QUICK TIP #3 >
Join the CCTB LinkedIn Group and encourage colleagues to join (all employees of CCTB member organizations are eligible to join the group).
Initiate or Comment on Member Discussions< QUICK TIP #4 >Strengthen your personal and organizational brand by posting insights that resonate and provide value to the CCTB membership at-large.
Access and Share Industry News< QUICK TIP #5 >
Build awareness within the CCTB member community by sharing pertinent news and industry updates.
Target Your Job Opportunities< QUICK TIP #6 >
Reach a target audience by utilizing the Jobs tab within the CCTB Members-Only Group. It’s free, stays up for 14 days and can be re-posted at any time.
Integrate Your Event Promotion and Communications< QUICK TIP #7 >
Shine a spotlight on events you’re involved with – be it as an attendee, speaker, exhibitor or owner. LinkedIn Event URLs are well optimized in Google.
Gather Market Intelligence through Search < QUICK TIP #8 >
Experiment with LinkedIn’s powerful search toolbar to gather intelligence on people,companies, groups, jobs and the “answers” section. Test out a “saved searches”
people search by specific criteria. You can have up to 3 saved searches at a time.
Beta Test the Effectiveness of Applications < QUICK TIP #9 >
Browse the Application Directory listing and select an application that suits yourneeds. Examples include using Box.Net to include a file with your Discussion
post or using LinkedIn Polls to get insights from your connections.
Lend Your Subject Matter Expertise with LI Answers < QUICK TIP #10 >
Search by keyword or category in the “Answers” section and identify best practices in both the “answer” and the “question” formats.
Quick Tips Recap
< QUICK TIP #1 >
Personal Profile should be current, well-written and reflective of your expertise.
< QUICK TIP #2 >
Company Profile should be established, maintained and inclusive of keywords relative to your industry.
< QUICK TIP #3 >
Join the CCTB LinkedIn Group and encourage colleagues to join.
< QUICK TIP #4 >
Strengthen your personal and organizational brand by posting insights that resonate and provide value to the CCTB membership at-large.
< QUICK TIP #5 >
Build awareness within the CCTB member community by sharing pertinent news and industry updates.
< QUICK TIP #6 >
Reach a target audience by utilizing the Jobs tab within the CCTB Members-Only Group.
< QUICK TIP #7 >
Shine a spotlight on events you’re involved with – be it as an attendee, speaker, exhibitor or owner.
Quick Tips Recap
< QUICK TIP #8 >
Experiment with LinkedIn’s powerful search toolbar to gather intelligence on people, companies, groups, jobs and the “answers” section.
< QUICK TIP #9 >
Browse the Application Directory and beta test an application that fits your needs.
< QUICK TIP #10 >
Search by keyword or category in the “Answers” section and identify best practices in both the “answer” and the “question” formats.
Quick Tips Recap
Additional Links and ResourcesCCTB LinkedIn Members-Only Group:http://www.linkedin.com/groupRegistration?gid=2193099
LinkedIn Learning Center: http://learn.linkedin.com
LinkedIn Short Video: http://www.youtube.com/watch?v=IzT3JVUGUzM
LinkedIn Blog: http://blog.linkedin.com
LinkedIn Account Types:http://www.linkedin.com/static?key=business_info_more&trk=acct_set_compare
Social Media News & Tips: http://mashable.com
Contact Info: Jennifer Connelly email: [email protected] LinkedIn: http://www.linkedin.com/in/jenniferhgconnelly