linkedin pulse feed setup guide
TRANSCRIPT
RSS Feed Setup Guide
Tuesday, March 18, 14
How to Format Your Content
Our Feed Setup Guide will help you format your content for LinkedIn Pulse
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<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0"><channel> <title>RSS Title</title> <description>This is an example of an RSS feed</description> <link>http://www.someexamplerssdomain.com/main.html</link> <lastBuildDate>Mon, 06 Sep 2010 00:01:00 +0000 </lastBuildDate> <pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate> <ttl>1800</ttl> <item> <title>Example entry</title> <description>Here is some text containing an interesting description.</description> <link>http://www.example_link_to_story.org/this_story/</link> <guid>unique string per item</guid> <pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate> <author>Name of person who wrote this story.</author> </item> </channel></rss>
Example of an RSS Feed:
Pulse accepts RSS, MRSS, APIs, & ATOM feeds.
Types of Feeds: RSS
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<?xml version="1.0" encoding="utf-8"?> <feed xmlns="http://www.w3.org/2005/Atom"> <title>Example Feed Title</title> <subtitle>A subtitle that is optional about feed/company.</subtitle> <link href="http://example.org/feed/" rel="self" /> <link href="http://example.org/" /> <id>urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6</id> <updated>2003-12-13T18:30:02Z</updated> <entry> <title>Example Story</title> <link href="http://example_link_to_story.org/2003/12/13/this_story" /> <id>urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a</id> <updated>2003-12-13T18:30:02Z</updated> <author><name>John Doe</name><email>[email protected]</email></author> <summary>Short snippet of article, preview, summary, etc. goes here.</summary> </entry> </feed>
Types of Feeds: ATOMExample of an ATOM Feed:
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Here are some helpful links and tools for learning more about RSS & ATOM feeds:
- RSS Tutorial for Content Publishers and Webmasters: http://www.mnot.net/rss/tutorial/
- RSS Best Practices: http://www.rssboard.org/rss-profile
- An Overview of Atom: http://www.ibm.com/developerworks/xml/library/x-atom10/index.html
Types RSS & ATOM Tutorials
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Include the author of each post within the <author><author> tags. Do not include HTML in the <author> tags and omit any bylines within the <description> or <summary>tags.
Example: <author>John Smith </author>
Include Bylines
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Include full-text content or a minimum of 1500 characters in your feed in order to provide the best user experience on LinkedIn Pulse.
Include links back to your site at the end of each story. We also encourage you to include links to related stories that refer a user back to your website.
Include Full Text
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Please include full-size images (at least 300x300) in your feed. Pulse will adjust the size to fit properly across phones, tablets, and web.
Example 1: Include full size images in the description tag <description><img src="full_url_to_image" /></description>
Example 2: include full size images in the feed tag <media:thumbnail url='full_url_to_image' />
Include Full-Size Images
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Include the name of your content in the RSS feed so it shows up properly when users add it to Pulse. As a safe guideline, keep titles to 20-character maximum to ensure optimal display.
Example: <channel><title>Example Feed Title</title>...</channel>
Include a Feed Title
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Embed videos directly into the RSS feed. We can work with MRSS or HTML-5.
Example 1: <iframe width="560" height="315" src="http://www.youtube.com/embed/OE4AH4DZtEI" frameborder="0" allowfullscreen></iframe>
Example 2: Include HTML5-compatible video urls in the feed tag <media:content url='url' medium='video'/>
Include Video
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• Wrap paragraphs in <p> tags. Do not use <br> tags to separate paragraphs.
• Do not include style attributes in html elements. Create ids or classes and include style blocks.
• Include the published date and time of each post in <pubDate> tags. Example: <pubDate>Mon, 1 Jan 2014 19:01:08 +0000</pubDate>
• Include at least 25 stories in your feed. Pulse users will have an unfavorable UX with your content with less as 25 is our standard.
• The more feeds the better. Feeds from a wide breadth of content (e.g. News, Technology, Business, etc.) offer more touch points for members.
Additional Tips
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Step by step instructions to test your feed:
1. Tap on “Search” to enter the your feed title
Test Your Feed
2. Enter the feed title or category
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Next:
3. Tap on the feed name to see the experience
4. Tap on “+” to add the feed. Ensure that all images and text come through as they should.
Test Your Feed
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How to test out your feed:
1.Log into Pulse with your LinkedIn account on an Android or iOS device (Make sure you have the latest version).
2.Select “Add Content” (In apps, hit the Menu icon in the top left, then Add Content at the bottom. In the desktop or mobile web, see the left side at the bottom after you login).
3.Paste your feed URL into the search box and add it to any content category.
4.Go back to the content reading section and view the feed you just added.
5.Examine the name of the feed, make sure all tiles have thumbnail images, click a tile and ensure that the post looks like it should including full text, images, and more. If you have video in the feed, make sure it plays correctly on mobile/tablets.
Test Your Feed:
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Jessica ChanBusiness [email protected]
Let us know if you have questions. We’re here to help.
Thanks
Tuesday, March 18, 14