linkedin product spotlight: marketing solutions
DESCRIPTION
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.TRANSCRIPT
LinkedIn Product Spotlight: Marketing Solutions
Meera BhatiaHead of Product Management, Marketing Solutions LinkedIn@meera_b
#inBC12
““Social media exposes the need for courage because doing it right
requires engaging in a dialog and relationship with other people
Charlene LI Founding Partner at Altimeter Group
7 out of 10members expect companies
to have a presence on LinkedIn
Members want a relationship with you
Members want a relationship with you
79%Up-to-date information
51%Product/service information
They’re here and they’re connected
Meera Bhatia
175M+ Members Worldwide
3.2M CxOs
$83K Average Income
71% Graduates
What should you do?
Strut your stuff
Start by establishing your company presence
2.8M+ Active Company Pages
Establish your presence with a new experience
Establish your presence with a new experience
““We love the ability to add an image to the page that best shows off our branding. This
give us the opportunity to sync the design up with some of our campaigns and content
in a really nice way.Bryna Corcoran
Social Media & Community Management, HP
Available Today
Partners to make things more efficient
Building Relationships
Connecting brands with professionals
social
integration
company pages
media
APIs
LinkedIn ads
poll/content ads
soci
al a
ds
plug-ins
grou
ps
disp
lay
Creating brand advocates of tomorrow
Solution
– Follower acquisition– Company page presence– Follower research
Results
– Drove followers from target audience to engage across marketing calendar– 140K+ followers acquired
Creating brand advocates of tomorrow
Solution
– Follower acquisition– Company page presence– Follower research
Results
– Drove followers from target audience to engage across marketing calendar– 140K+ followers acquired
““Through LinkedIn, we are working to identify and
empower influential brand advocates to increase word of mouth and awareness of our
products.Heesun Kim
Director of Media & Digital Marketing, Samsung
Send targeted updates
Content flows across screens
Community through content and conversation
61K Total Members
Fastest Growing Group in 2012
2.5x More Engagement
Content that matters most
Online and offline relationships
Be more relevant than ever before
Product roadmap
Highly targeted content that fuels relationships
Groups Paid Media
Awareness Consideration
Retention Preference
Purchase
Stay tuned…
IntegrationDataContent
Making the World’s ProfessionalsMore Productive and Successful
What will you do?LinkedIn Brand Connect 12
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