linkedin overview
TRANSCRIPT
Our Mission.Connect the world’s professionals to make them more productive and successful.
©2013 LinkedIn Corporation. All Rights Reserved. 2
©2013 LinkedIn Corporation. All Rights Reserved. 4
OccupationSales
FunctionMarketing Solutions
StandardizedJob TitlesSr. Director
NameJon Williams
DemographicsMale
GeoNew York
Connections1.5k
GroupsMarketingInnovation
with LinkedInB2B Online
Cannes Lions
IndustryTechnology
Size5000+
CompanyLinkedIn
Mobile is accelerating this content consumption
41%of unique visiting members came through mobile appsin Q4 2013
Trending Content
©2013 LinkedIn Corporation. All Rights Reserved. 11
Time period
Pop
ular
ity
Defining content strategy
Catching trending topics
©2013 LinkedIn Corporation. All Rights Reserved. 12
Content Marketing Score
Provide recommendations to increase influence3
Highlight typesof content consumed1
Quantify current brand content influence on audience
2