linkedin for the small business: a pro course on the professional's network
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LinkedIn for the Small Business: A Pro Course on the Professional's Network
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Our Speakers
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Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for his two award-winning and critically acclaimed social media books: “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn. @NealSchaffer
Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Social Week and to the Society for New Communications Research. She is the co-chair of the Women's Refugee Commission, on whose board she has served since 2005, and is a member of the Overseers of the International Rescue Committee.
Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences thought the country and the world from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.
Your Homework!
1. Update Your LinkedIn Profile2. Connect with Your Database
3. Recommend Others (& Get Recommended)
4. Endorse Others
5. Join Relevant Groups
6. Create/Enhance Your Company Page
7. (Consider Creating a Group)
1. Engage with Your Network Updates
2. Keep Mindshare by Posting Relevant News Daily (use LI
Today)
3. Monitor Groups Discussions for Engagement Opportunities
4. Search LinkedIn Signal for Relevant Conversations
5. Prospecting / Networking
6. Update Your Company Page
7. (Generate a Group Discussion)
Set Up Your Infrastructure
Engage Daily
Neal Schaffer@NealSchaffer
[email protected]://windmillnetworking.com
http://wind.mn/linksalesbook
http://wind.mn/windbookhttp://wind.mn/maxyoursocial
• Social Media Strategy Consultant, Coach & Speaker
• Rutgers University Social Media MBA Instructor
• Founder of AdAge Top 100 Blog Windmill Networking
• Forbes Top 35 Social Media Power Influencer
The System: How to be a Power Connector in 15 minutes a Day!
• Connect with the Connectors • Connect with one, ask for five• Post your profile on key groups• ALWAYS personalize your invitations• Ask a contact if they are linked• Answer invitations in a timely, but reasonable
manner
www.chuckhester.com
www.linkedin.com/in/chuckhester
LinkedIn Training: www.chuckhester.com/linkedintraining
Twitter: @chuckhester
Chuck Hester, APR
•Managing Partner, The Affinity Alliance •Chief Connections Officer, Chuck Hester Enterprises •LinkedIn Power User with more than 12,000 first level connections•30 years experience in marketing and public relations•Author, “Linking in to Pay It Forward: Changing the Value Proposition in Social Media• LinkedIn Trainer
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and how it can impact your business. http://socialmediatoday.com/event
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What Is Social ROI Made of? New Revenue or Reduced Costs?
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