Reasons to buy a LinkedIn

Career Page

Showcase your employment brand Deliver a custom experience Feature your most relevant jobs

Drive relevant talent to your page

LinkedIn can target members

by

Geography (country, global,

US zip code…)

Industry (Healthcare,

Banking, Retail…)

Job Function (Finance, HR,

Legal, IT…)

Seniority (Manager,

Director, VP…)

Silver Gold Platinum

# of Target Groupings

1 default Up to 4 target

audiences (+1 default)

Up to 29 target audiences

(+1 default)

Additional Ad Units No YES – 600K ad

impressions = $18,000 YES – 1.5MM ad

impressions = $45,000

Full Ownership of an Ad on an

Overview Page No

YES! Media value = $6,000

YES! Media value = $6,000

TOTAL MEDIA VALUE $24,000 $51,000

A central hub to promote employer brand to passive jobseekers and amplify job visibility.

•Build custom experiences for up to 29 custom audience types, plus default view

•Includes the Overview page and traffic driver ads (1.5 MM impressions).

Platinum LCP

•Build custom experiences for up to 4 custom audience types, plus default view.

•Includes ad on Overview page and traffic driver ads (600K impressions).

•One page for all audiences.

•No ads included.

$70,000

$30,000

$10,000

Gold LCP

Silver LCP

•“Co-branded” is default for

Overview Ads

•“Picture Yourself” is default for Traffic

Drivers