A guide to getting started

Red Shoes PR, Inc. 2011

Social networking

!   Online communities of like-minded people

!   Purpose !   Social: stay in touch, build relationships

!   Professional: network, build clientele, find jobs, post jobs, supply content

!   Components: photos, profile, status, messaging, events, groups, network webs, e-books, blogging

!   Platforms: Facebook.com, Plaxo.com, LinkedIn.com

LinkedIn

!   LinkedIn has over 36 million members in over 200 countries and territories around the world.

!   A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.

!   Executives from all Fortune 500 companies are LinkedIn members.

Open account

!   You’ll need: !   Computer

!   Email address

!   Resume

!   Photo

!   30 minutes

Determine purpose/goals

Set up profile Photo

Profile tasks to complete

Experience, connections, education

Look for jobs, people, answer questions

Index

Profile completeness

Basic information networks

Personal URL

Tip: Use your personal URL, www.linkedin.com/in/yourname on your resume, email signature and business cards

Applications

Tip: Add content to your profile by integrating a blog, Twitter, e-books, etc.

Applications

Examples: Share content though e-books, Twitter feeds and blogs

Add contacts

Work it

!   Check your profile daily

!   Post and answer questions

!   Update your status

!   Keep tabs on who is looking at your profile

!   Join groups or start a group

!   Connect with people in your groups.

Rules of engagement

!   Don’t push yourself but engage

!   Be personal

!   LISTEN

!   Don’t swear, not even with asterisks

!   Always disclose who you are and your affiliations

!   Everything is public, even if your profile is blocked

Social Media Smarts

!   Just assume that everything you post online is public

!   Your online reputation can and will follow you

!   Be upbeat and positive

!   Don’t brag but do self-promote

!   Engage!!

!   Be active, you get what you give!