"linkedin 101 for nonprofits", an axelson center webinar
DESCRIPTION
This February 12th, 2014 webinar offers philosophies, success stories and tips for nonprofits that want to maximize their use of LinkedIn.TRANSCRIPT
![Page 1: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/1.jpg)
LinkedIn 101 for NonprofitsPhilosophy, Stories & Tips
Axelson Center Webinar
Feb 12, 2014
![Page 2: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/2.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
You need a powerful network of connections to overachieve
& scale your mission
![Page 3: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/3.jpg)
1. Intro
2. Philosophy
3. Stories
4. 3 Tips
Agenda
![Page 4: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/4.jpg)
4
Bryan BreckenridgeNonprofit Success EnablerLinkedIn Nonprofit Solutions
LinkedIn | San Francisco Bay AreaConnections: 500+ (Profile born- Aug 4, 2004)[email protected] @bgbreck
![Page 5: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/5.jpg)
The world’s largest professional network
1 As of September 30, 2012
277M+Members Worldwide
Growing at over two members per second
1
![Page 6: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/6.jpg)
![Page 7: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/7.jpg)
1. -
2. Philosophy
3. Stories
4. Live Q&A
Agenda
![Page 8: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/8.jpg)
8
1.
[.]comPassion cornerstone of greater social interconnection & humanism.
![Page 9: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/9.jpg)
9
Net_worth vs. Network_th2.
![Page 10: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/10.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
You
Your next development director Your future
development
volunteer
Local law firm partners interested in volunteering.
A CSR leader that
is ready for a sector role.
Your Board
LinkedIn is where your staff & volunteers are. It’s time to step in with intention.
10
![Page 11: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/11.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
11
Adding surface area…3.
![Page 12: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/12.jpg)
1. -
2. -
3. Stories
4. Tips
Agenda
![Page 13: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/13.jpg)
dotorgpower
•Samir wants to start
•Caught in red tape at city hall
•Proposed site is in Tom LaBonge’s district in LA
org
Networking & Power Mapping
![Page 14: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/14.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 14
1. The power of one network
![Page 15: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/15.jpg)
dotorgpower
Strategic Networking
org
![Page 16: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/16.jpg)
dotorgpower
Strategic Networking
org
![Page 17: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/17.jpg)
dotorgpower
Opened January 9, 2012
org
![Page 18: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/18.jpg)
dotorgpower
Just Larry’s network
org
![Page 19: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/19.jpg)
dotorgpower
Your network of relationships
You
alumni, family, friends, customers, board members
![Page 20: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/20.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 20
2. Nonprofit lifting its brandTo attract staff, volunteers, board members & donors
![Page 21: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/21.jpg)
![Page 22: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/22.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 22
3. Nonprofit beating the local competitionHiring excellent camp cooks AND Directors
![Page 23: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/23.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 23
![Page 24: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/24.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 24
4. Nonprofit innovating their program
![Page 25: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/25.jpg)
National Urban Fellows
![Page 26: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/26.jpg)
![Page 27: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/27.jpg)
Before NUF Talent Network
![Page 28: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/28.jpg)
NUF Talent Effect
![Page 29: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/29.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 29
5. Nonprofits recruiting boardsPosting AND proactive searching/sourcing
![Page 30: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/30.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 30
![Page 31: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/31.jpg)
©2013 LinkedIn Corporation. All Rights Reserved. 31
![Page 32: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/32.jpg)
![Page 33: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/33.jpg)
Top 3 Tips For Nonprofits
![Page 34: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/34.jpg)
What is LinkedIn?
250M+ Members across the globe
LinkedIn is the world’s largest professional network
22+ million members are “following” their favorite nonprofits on LinkedIn5 million Nonprofit Members
are using LinkedIn to build their brand and network of supporters
![Page 35: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/35.jpg)
Facebook, Twitter, LinkedIn: What’s the difference?
35
Social & Casual Friends,Family
PublicCommunications Anyone who will listen
ProfessionalNetwork & Brand
Professionals, Colleagues
![Page 36: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/36.jpg)
Strengthen Your
Professional Brand
Build
& Engage Your Network
Build Your
Organization’s Brand &
Leverage Your Networks
Top 3 Tips for Nonprofit Professionals
36
![Page 37: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/37.jpg)
37
1
Include a Picture & Headline
2
Showcase Your Professional Experience
3
Promote Your Organization &
its Cause
Three easy steps to build your brand
![Page 38: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/38.jpg)
38
Make a strong first impression with a picture and a headline
Develop a headline as your professional tagline
Adding a photo makes your profile 7x more likely to be viewed
1
![Page 39: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/39.jpg)
39
Profile: Show the depth of your brand through your experience
Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization
Tell people where you’re coming from & what you’ve accomplished
2
![Page 40: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/40.jpg)
40
Profile: Use the Volunteering & Causes section to promote your organization3
![Page 41: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/41.jpg)
41
1
Add Your Current
Contacts (>50!)
2
Make New Connections
3
Join or Start the Right Group(s)
Build your network strategically
![Page 42: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/42.jpg)
42
Network: Add your current contacts as your foundational network1
You can easily upload your contacts or search for individuals
![Page 43: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/43.jpg)
43
Network: Make new connections to diversify your opportunities
How do you get from this
2
to this?
Redundant connectionsAccess to multiple
communities & sectors
![Page 44: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/44.jpg)
4444
Industry Connectedness 1stDegree CXO Connections
Network: Get access to new communities by joining groups3
![Page 45: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/45.jpg)
45
Network: Get into the conversation by sharing and commenting on interesting content
45
3
![Page 46: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/46.jpg)
46
1
Create a Strong ‘Company’ Page
3
Leverage Networks to Find Board Members
Build your online community – and use it wisely
2
Encourage Supporters to
Spread the Word
![Page 47: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/47.jpg)
47
Brand: A great nonprofit company page is inspiring, informative, alive1
Over 172k nonprofits have a company page on LinkedIn
![Page 48: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/48.jpg)
48
Brand: First, add or claim your company page1
If you see someone has already created your company page and you’d like to become the admin of that page, email: [email protected]
![Page 49: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/49.jpg)
49
Brand: Make it come alive by adding a logo, photos, and compelling content1
Be sure to add your logo so people can easily find & recognize your organization.
![Page 50: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/50.jpg)
50
Brand: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2
![Page 51: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/51.jpg)
51
BMC: LinkedIn’s Board Member Connect (BMC) program helps nonprofits find high quality Board Members quickly
A marketing expert to enhance your digital marketing strategy
An HR expert to lead your board governance
committee
An architect to advise your future site expansion
3
![Page 52: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/52.jpg)
52
BMC: Get free access to the Advanced Search tool3Get access to helpful, premium search filters like years of experience and job function
![Page 53: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/53.jpg)
53
BMC: Request introductions to prospects from shared connections in your network3
![Page 54: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/54.jpg)
Connect with at least 50 contacts, adding old and finding new
Are you ready?Here’s your checklist!
Find 2-3 relevant Groups to join
Create a dynamic company page
Register for an upcoming Board Member Connect webinar & post a seat at nonprofits.linkedin.com
54
Pencil in weekly 15-minute blocks for sharing, liking and commenting on content
Create a complete profile
![Page 55: "LinkedIn 101 for Nonprofits", An Axelson Center Webinar](https://reader035.vdocuments.us/reader035/viewer/2022062319/554f08feb4c90577698b5374/html5/thumbnails/55.jpg)
55
A strong community is forming…
https://nonprofit.linkedin.com