linked production[1]
DESCRIPTION
TRANSCRIPT
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Linked Production: Two One- minute cinema adverts that raises awareness of the dangers of
misrepresentation that reflects a different approach by showing this group in a new more positive light
By Suhur HersiYasmin Nti
Natasha Nti
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Significance?
WHO CARES!?!
Black youths are ‘thugs’ ‘murderers’ and ‘out of control’
Representation’s fuelled by Our mission!: ……
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To change the view on black youths.
From this…. To This….
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Overview of our idea…
Using irony to deliberately switch the audience’s perceptions.
Make the subordinate representations of black youths as dominant; within our production.
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Detailed outline of Media Language
High key lighting Mise-en-scene: Setting- City, Clothing- Smart and suited. Editing: Parallel shots- Satirical effect Diagetic sound- Changes perception Cinematography- Framing and Tracking shots
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Institutional/ Research Background
Production: Non- Hollywood Promotion- Posters & Double Page
spread. Distribution: Channel 4, Mainstream Regulation: OFCOM Scheduling: prime-time Broadcasting: commercial television
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Representations…
Challenge Stereotype Reflects the Zeitgeist Comparison to other ethnicities Switch dominant stereotype to
subordinate
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Audience…
Target Audience: Age: 30+ , Social Background: A, B and E class. Reception: Shocked and bemused Theories: Hypodermic needle
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Psychographics
Survival- Resigned – A and B class Escape and struggler- E class audience
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Examples… Chipmunk ft Talay Riley- Look For Me
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Action planning Our Chosen actions are...
What are the things we need to do to make this happen?
When will it be done? Now Soon Later?
Who is going to be responsible to make sure this happens?
Action 1: Decide on the exact location
Visit different locations such as London (central), or check the internet
Now Suhur
Action 2: Find the cast of our adverts
Auditioning potential casts
Soon Natasha
Action 3: Contacting expert advice e.g. Mr Bush
Go to his office
Now Yasmin
Action 4:
Action 5:
Action 6: