linked open data & e-commerce von jun.-prof. dr. habil. ansgar scherp
DESCRIPTION
Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp (Universität Mannheim) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerceTRANSCRIPT
Slide 1 Ansgar Scherp – [email protected]
Linked Open Data &E-CommerceJun.-Prof. Dr. habil. Ansgar [email protected] Group on Data and Web Science
Slide 3 Ansgar Scherp – [email protected]
WWW vs. Linked Open Data
WWW :=• Hypertext &
• Internet &• Social phenomenon
Linked Open Data :=• Data &• Vocabularies &• Internet &• Social phenomenon
• Open Data := when it is publicly available
Slide 4 Ansgar Scherp – [email protected]
Linked Data Principles
1. Identification2. Interlinkage3. Access4. Description
Tim-Berners Lee
See: http://www.w3.org/DesignIssues/LinkedData
Slide 5 Ansgar Scherp – [email protected]
Linked Data: May ‘07
< 31 Billion Triples
Media
Geolocated
Publications
Web 2.0
Open Government
Cross-Domain
Life-sciences
Sept. ‘11
Source: http://lod-cloud.net
Slide 6 Ansgar Scherp – [email protected]
Industrial Uptake of Linked Data
Slide 7 Ansgar Scherp – [email protected]
SEO with• Agreed-on microformat to annotate hypertext• Examples: Book, Movie, Recipe, TVSeries,
Event, Organization, Person, Place, LocalBusiness, Restaurant, Product, Review, ...
<div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron</span> <span>Science fiction</span> <a href="../trailer.html">Trailer</a> … </div>
Further information: rating, price, …
Slide 8 Ansgar Scherp – [email protected]
SEO with
Query: Logitech Revue
Results: 2.480.000
Increase of CTR: 15-30% at Best Buy
Slide 9 Ansgar Scherp – [email protected]
• Data extracted from Common Web Crawl
• Currently more than 7 Billion triples
• Markups: RDFa, Microdata and Microformats
.org
Slide 10 Ansgar Scherp – [email protected]
Searching for Products in LOD
Where can I buyRock & Pop CDs?
• Provide an index for searching structured data
?
Index
Query
M. Konrath, T. Gottron, S. Staab and A. Scherp: SchemEX – Efficient Construction of a Data Catalogue by Stream-based Indexing of Linked Data, J. of Web Semantics, 2012.
BTC 2011
Slide 11 Ansgar Scherp – [email protected]
WWW and Linked Open Data
WWW :=• Hypertext &
• Internet &• Social phenomenon
Linked Open Data :=• Data &• Vocabularies &• Internet &• Social phenomenon
High potential for E
-Commerce
Slide 12 Ansgar Scherp – [email protected]
References
• M. Janik, A. Scherp, and S. Staab: The Semantic Web: Collective Intelligence on the Web, Informatik Spektrum, Springer, 34(5): 469-483, 2011.
• Structured metadata at Best Buy, http://priyankmohan.blogspot.com/2009/12/online-retail-how-best-buy-is-using.html
• Thanks for inspirations for WWW & LOD slide go to Steffen Staab