Linkedin Benefits to you

Establishing an online presence/resumeNetworking opportunity

With peersWith thought-leadersWith employers

Career-related advice/articlesCareer TrendsFinding/Applying to Jobs

Part 1

Creating an account

Join Now

Contacts

Your Professional Profile

Confirm Your Email Address

Do not skip this step!

Check your e-mail

Welcome to LinkedIn!

Follow Thought Leaders

Who/What are Thought Leaders?

• Not just any professionals, but 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights.

• Starting today, you can follow the likes of Richard Branson, Tony Robbins, Caterina Fake, Craig Newmark, President Barack Obama, Governor Mitt Romney, and many more.

• Read what they are saying, like and comment directly on their posts, and share with your network.

Add more people

More contacts = more connectionsMore connections = better opportunities

Use your older e-mail addresses

Part 2

Editing Your Profile

Edit your profile

Edit your profile

Edit your profile

Edit your profile

Upload Your Picture

• A blank profile will not get a lot of attention that you need.

• Make sure it is a professional-looking picture

Add Your Skills

Commonly Used Skills

Business Administration• Knowledge of Payroll, A/P, A/R, G/L, and Taxation• Knowledge of the principles of Finance• Knowledge of GAAP• Knowledge of QuickBooks and Peach Tree Accounting software• Knowledge of the principles of Economics• MS Office: Word, Excel, PowerPoint

For a quick list, go to http://onetonline.org and check out the common skills for your position

Commonly Used Skills

Use These Skills Customer Service Skills MS Office: Word, Excel,

PowerPoint Data Entry Skills Keyboarding Skills (WPM) Communication Skills Organizational Skills Management Skills Language Skills

DO NOT Use These Internet Search Email Google Detail-oriented Hardworking Problem-solving Skills

What do you do?

Copy the information from your resume

Editing Your Profile

Part 3

Your Profile Summary

Your Profile Summary

5 Essential Tips for a KILLER LinkedIn SummaryBy Brenda Bernstein

First impressions count and your LinkedIn Summary is the first opportunity a potential employer has to find out who you are beyond a photo and a job title. So, make the most those precious moments. Follow these 5 essential tips to impress employers instead of making them yawn. Implement all 5 of these tips and your LinkedIn Summary will help that phone start to ring!

Tip # 1Never leave the Summary section blank!! A blank Summary means that the first thing an employer sees is your Experience section. Your profile will then be like a resume without a Summary statement at the top, or like a term paper without an introduction.

How will recruiters and hiring managers know where to focus or what to concentrate on in your LinkedIn profile if you do not point them in the right direction?

Tip # 2Use all 2,000 characters. If you do not take advantage of this opportunity to write 2,000 characters about yourself, you are missing out on essential keyword optimization.

Although the MOST important spots for keywords are your Headline, Specialties and Job Titles, your Summary section counts too.

Load it up with keywords that the next recruiter or hiring manager will be searching for! Using all 2,000 characters will also give you an opportunity to implement TIPS #3, 4 and 5 below.

Tip # 3Tell stories. Share your accomplishments. Everyone likes a good story. If you can grab some attention with something about yourself that we wouldn’t know from your resume bullets, you’re heading in the right direction. Jason Alba in particular suggests writing PAR (Problem – Action – Result) stories in your summary statement. I would recommend including at least one, and also including up to three bullets with your top accomplishments. Can you “wow” a recruiter or hiring manager with one of your experiences/achievements? Why hope that they’ll make it far enough in your Experience section to read about what you’ve done?The Summary is your first chance. Grab it.

Tip # 4Break it up with Headers, Sub-Headers & Graphics! Don’t expect anyone to read a big block of text with no graphic interest. Make it visually easy to read. Also, think of some good headlines and taglines that you can use within your Summary. Here are some examples of headers:▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬PROCUREMENT AND TREASURY SPECIALIST: INCREASING THE BOTTOM LINE ON GLOBAL ACCOUNTS ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬CREATIVE, STRATEGIC MARKETER | OUT-OF-THE-BOX CORPORATE IDENTITY DESIGNER ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬BUSINESS-SAVVY CORPORATE COUNSEL: MANAGING LEGAL ISSUES TO ADVANCE CORPORATE GOALS

Tip # 4continued

And here are suggestions of subheaders, some of them general and some more specific:

RESULTS:CAREER HIGHLIGHTS:BUILDING TRUST | ENGINEERING WINNING TEAMSAWARD-WINNING PERFORMANCE | SURPASSING TARGETED GOALS

These sub-headers are an opportunity to brand yourself. Do you know what your strengths are? Put them in your summary. Using sub-headers to do it works wonders.

Tip # 4continued

Note: Each of those lines across the page that you see above takes up 42 characters.

If you need those 42 characters for something else, you might use other graphic elements like stars and bullets.

Here are some that work: ◙ ❖ ■ ★ ►

Using these symbols, along with headers and sub-headers to break up text, will engage your readers and make your Summary a lot more catchy and interesting to read!

Tip # 5Include your contact information. Make it easy for people to find you. If you’re comfortable, include your phone number and e-mail. Or just include your email, or perhaps a special e-mail you use just for LinkedIn, so if you get spammed you can easily close the account. Finally, make it enticing to contact you! For example:▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Seeking a true contributor who goes beyond what’s required to exceed project goals?CONTACT ME: ❖ xxxxxx @verizon.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TO OPTIMIZE YOUR ORGANIZATION’S ROI:John Jones ◙ xxxxxx @gmail.com ◙ 555.123.4567

Extra TipsNOTE: Do NOT put your contact information in your name field.

Doing so is against LinkedIn’s Terms of Agreement and you could get your account shut down. You definitely do NOT want that to happen!

Finally, I didn’t make this one of my tips, but please, please, please make sure that no spelling or grammatical errors appear in your Profile Summary – or ANYWHERE in your LinkedIn profile.

Why would you kill your chances of getting a job with something so easily rectified? Now you have your work cut out for you. What are you waiting for? Get that phone ringing NOW!

Part 4

Your Projects

Projects

Projects

Project URL

Projects

Projects

Part 5

Review your profile

Your Profile

Your Profile

Part 6

Make Connectionsand Join Groups

Make Connections

Make Connections

Join a Group

Join a Group

Find a Group

Search for: Project Management Organization DeVry Keller NJ

Part 7

Finding Jobs

The Jobs Tab

Specified Job Search

Filtering Jobs

Applying Online

Part 8

Improving Your Profile

10 Simple Ways to Improve Your LinkedIn Profile

by Lisa Kalner Williams

1. Upload a decent photo Your LinkedIn profile photo sets the tone

for everything else a viewer will experience on your page — just like match.com or Instagram, except it’s more professional

It's the world's largest professional network. So that means: No blurry photos No photos of you cropped out of a group shot No photos of you at a ball park

(unless you're gunning to work for one) No avatars And for goodness sake, no selfies!

(That's mobile camera speak for self-portraits.)

2. Your headline = you, not your jobThe headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn (or Google for that matter) is looking for "founder of Sierra Tierra Marketing."

So I list something more search-friendly that speaks of what I do on a daily basis — and for which people may want to hire me. "Social media consultant specializing in analysis, strategy, and instruction.

Author | Speaker | Educator" paints a much better picture of who I am and how I can help potential clients and agencies with social media marketing.

3. Make your summary shineDon't let the positions in the "Experience" section do all the talking about your professional abilities. Many recruiters and potential clients won't take the time to scroll that far without incentive.

How have you excelled at your job? Why do you often get promotions? Why did that last person tap you on the back (or send you an email) with "NICE JOB!"?

Find common traits and spell it out in the summary, preferably with numbers or percentages of related increases (of sales) or decreases (of expenditures).

4. Update your most recent jobEven if you're not actively looking for employment, review what your most recent entry is under "Experience." Do you have a new title? New responsibilities? A recent accomplishment that speaks of your professional prowess? Be sure to list those here.

5. Add visuals to your experienceLinkedIn allows you to upload images, documents, and videos to each job you list under "Experience."

Why not liven up that section with visuals that show the greatness of which you're capable? If you're a graphic designer, professional organizer, or landscape artist, show off your most stunning accomplishments. If you're a storyteller, community activist, or professional athlete, use video to show your work in action.

6. Join more groupsAt times LinkedIn might not seem like it, but it is considered by many to be a social network.

Demonstrate your ability to network with like-minded professionals by joining LinkedIn groups.

Look at your coworkers' and competitors' profiles to see which groups they've joined — pick the best of the bunch you find there.

7. Follow some influencersBy following LinkedIn "influencers," you give viewers a sense of which thought leaders you respect — whether it be President of the World Bank Jim Kim, industrial psychologist Dr. Marla Gottschalk, or Nancy Lublin of DoSomething.org (or all three).

Influencers regularly post to LinkedIn, so you'll also be able to comment on and share articles that are meaningful to you.

WARNING: Don’t post as you would on Facebook.

8. Follow your own companyIt's surprising how many employees do not follow their own company's page on LinkedIn. Where's the company pride, people? Seriously, show that you're a proud team player and affiliate yourself with your current employer's page.

9. Select skills and expertise that you want to be endorsed forThere is a ton of controversy over the value of LinkedIn endorsements. But you know what? They're here to stay, at least for the foreseeable future. So use them to your advantage.Make sure that you list only the skills for which you want to receive a thumbs up. Hide skills that will not speak well to the place you are now and the path you wish to follow in your career.

10. Edit your contact informationWhere to edit your contact information on your LinkedIn profile

Did you sign up for LinkedIn with your work email address? Is that address still valid?

It would be a shame for you to do the nine previous steps and then have a potential client or recruiter write to an outdated address.

The difference between a successful person and others is not a lack of strength, not a lack of

knowledge, but rather a lack of will -Vince Lombardi